Mehmet Burak Alat

• Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
• Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
• Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
• Developed and assigned monthly sales quotas to over 8 regional sales managers in İstanbul & Anatolia
• Managed and motivated sales team to increase sales %45 (quantity based) in 12 Months.
• Liaised with marketing and product development departments to maintain brand consistency.
• Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance.
• Implemented and managed CRM software and created CRM based sales strategy.

• Developed strong partnerships with customers to allow for collaboration and more significant opportunities for growth.
• Established a successful business by identifying market needs and developing innovative solutions.
• Created organization's mission and vision statements for use by employees.
• Negotiated favorable contracts with suppliers, reducing costs while maintaining service quality.
• Served ad marketing consultant for over 10 companies from various sectors.

With more than 55,000 employees at 900 locations in over 100 countries, the Kuehne + Nagel Group is one of the world’s leading logistics companies. Its strong market position lies in the seafreight, airfreight, overland and contract logistics businesses with a clear focus on providing IT-based lead logistics services.

Worked as Head of Contract Logistics, Integrated Logistics, Warehouse and Distribution Management also with responsibility as Head of Sales & Business Development regarding Contract Logistics.

Managed to sign the two biggest contracts in companies history in Turkey with Metro and Colgate&Palmolive.

• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
• Improved project efficiency with strategic planning, resource allocation, and time management practices.
• Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.

OMSAN LOJISTIK; as a sector leader company; handles any kind of logistics needs in the supply chain of its customers with alternative solutions that create the competitive advantage together with an experience of 32 years. Responsible for 16 warehouses with a total area of 250.000 m2 by leading a staff of 550 persons
Designing, evaluating and managing all warehouse and micro distribution projects
Serving multinational and domestic customers from different sectors (retail, food, FMCG, machinery, automotive)
Revenue, cost and profit management
Sales, Project Management and Business Development activities, evaluation and implementation of new investments in warehousing and distribution.

• Managed financial resources with a focus on cost control, leading to significant savings without compromising service quality.
• Maintained excellent customer relationships through consistent delivery on commitments.
• Built strong relationships with stakeholders at all organizational levels, fostering collaboration between departments for optimal results.
• Negotiated contracts with vendors, ensuring competitive pricing and favorable terms for the organization.
• Designed training programs for employees that resulted in increased skills proficiency and higher workplace morale.

I was responsible for corporate communication strategies, advertising and PR activities,
Managing relations with advertising, media buying, media monitoring and event management agencies,
Managing sector, market and customer researches,
Leader of strategy planning group,
Managing and evaluating contract logistics projects,
Responsible for all business development activities and investment decisions in Turkey and abroad,
Performance Management of all Sales & Operation Departments,
Decision support reporting for top management and
prepared roadmap for CRM based sales organization.

• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
• Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
• Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.

Yurtiçi Kargo is the first and biggest express parcel transportation company in Turkey and it was established in 1982. www.yurticikargo.com
Responsible for commercial and individual customers,
Responsible for annual marketing budget,
Focus on "Integrated Communication Strategy" to consumers in order to grow the market and to strengthen strong market leadership (TV, radio, press, sponsorships, PR),
Responsible for major sponsorships,
Responsible for social responsibility projects,
Responsible for all above-below the line advertising activities,

Developed first TV advertising campaign in Turkish cargo sector (2004) combined with strong press and radio which was rewarded by Kristal Elma.
Coordinated Corporate Identity Development projects, including new logo & shop design
Responsible for Costumer Relations, coordinated establishment of the first Call Center in cargo sector, 444 99 99.
Launched new products (services) to the market; first mover in 'fast delivery / time sensitive" services in Turkish cargo sector, packaging products, cash on delivery, SMS Services.
Involved in big customer operations in retail sector.
Responsible for all CRM activities:database management and improvement customer segmentation and designed new marketing strategies to selected segments
Developed Secretary Club, customer loyalty program , chosen as the best loyalty program by DPID (Direct Marketing Communicators Association) in 2008.
Responsible for all Market, Brand and Customer Researches.

I joined the organization as management trainee after graduation. My main responsibilities were balance sheet analysis of customers and profit and risk analysis for credits.
Active Sales and Contact Management of Key Account Costumers in a very competitive environment.

• Established positive and ongoing business relationships.
• Maximized ROI on marketing expenditures by closely monitoring campaign performance and adjusting tactics as needed.
• Drove improvements in customer retention rates through data analysis of purchasing patterns and targeted outreach initiatives.