MEHMET BUĞRA KESKELEN
Senior Key Account Manager
İstanbul
Summary
Ambitious Senior Key Account Manager with 12+ years of proven success in the textile and apparel packaging industry. Experienced in driving revenue growth, managing global brands, and leading high-performing teams at SML Group. Skilled in strategic sales planning, negotiation, and financial control with a consistent record of achieving budgets and exceeding growth targets. Passionate about delivering innovative solutions, strengthening client relationships, and creating measurable business impact on an international scale.
Overview
13
13
years of professional experience
2
2
Languages
Work History
Senior Key Account Manager
SML Group – Global Apparel Branding & Packaging
04.2025 - Current
- All responsibilities and achievements of the Key Account Manager role remain valid.
- Monitored industry trends to stay ahead of competitors, offering relevant solutions to customers'' needs.
- Leading other Key Account Managers to ensure sales budgets and growth targets are achieved.
- Prepared budget and sales presentations for senior management, covering all company brands.
- Managed brands with the highest growth potential, playing an active role in their expansion.
- Took an active role in hiring new Customer Service team members.
Key Account Manager
SML Group – Global Apparel Branding & Packaging
01.2022 - 03.2025
- Managing global accounts including M&S, Next, Puma, Levi’s, S.Oliver, George and more.
- Leading a team of 10, driving performance and ensuring client satisfaction.
- Managed relationships with Turkey and HQ offices of key brands.
- Coordinated with SML UK, Hong Kong, Germany offices to align global strategies.
- Forecasted, tracked, and analyzed account metrics, identifying growth opportunities.
- Consistently achieved sales budgets and growth targets, delivering strong revenue results.
- Decided on all raw material service levels, planned pre-production for managed brands and projects, and regularly checked them weekly or monthly according to brand requirements.
- Developed new business projects, increasing sales volume and reducing costs.
- Ensured smooth production, on-time delivery, and continuous quality improvement.
- Communicated customer requirements across all departments, ensuring technical accuracy.
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Strengthened client relationships through regular communication and effective problemsolving.
Account Service Coordinator
Britannia Garment Packaging
09.2020 - 12.2021
- Continued carrying out all responsibilities from my previous Customer Service Representative role.
- Managed communications with global brand offices abroad, liaising with the UK office and brand headquarters to launch new projects and transferring information to other CS team members and relevant departments.
- Managed pricing, samples, and orders end-to-end.
- Supported IT improvements for ordering systems (Navision).
- Prepared performance reports to monitor sales and service levels.
- Trained new employees on workflow and customer service systems.
- Supported sales efforts by providing essential information about existing accounts and potential leads.
Customer Service Representative
Britannia Garment Packaging
08.2012 - 09.2020
- Processed international orders from placement to invoicing, tracking every detail A–Z to ensure on-time delivery to customers.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
- Negotiated with forwarders to optimize logistics costs.
- Supported compliance audits (Walmart, FSC projects).
- Managed sampling processes to secure approvals from global offices, ensuring continuity of orders.
Education
Bachelor’s Degree - Business Administration
Muğla Sıtkı Koçman University
Mugla 04.2001 -
High School Diploma -
Süleyman Nazif Lisesi
Istanbul 04.2001 -
Skills
- Key Account & Client Relationship Management
- Team Leadership & Development
- Strategic Sales Planning & Forecasting
- Project & Process Management
- Negotiation & Problem Solving
- International Business Collaboration
- Financial & Budget Control
- Continuous Improvement & Innovation
Camping
Camping - regularly organize and join multiple camping trips each year with a close group of friends, exploring new locations and enjoying outdoor activities.
Timeline
Senior Key Account Manager
SML Group – Global Apparel Branding & Packaging
04.2025 - Current
Key Account Manager
SML Group – Global Apparel Branding & Packaging
01.2022 - 03.2025
Account Service Coordinator
Britannia Garment Packaging
09.2020 - 12.2021
Customer Service Representative
Britannia Garment Packaging
08.2012 - 09.2020
Bachelor’s Degree - Business Administration
Muğla Sıtkı Koçman University
04.2001 -
High School Diploma -
Süleyman Nazif Lisesi
04.2001 -