MEHMET ALI GUMUS
Denizli,20
Summary
Experienced in designing and implementing marketing processes and experienced in credit and risk analysis. Gaining in-depth knowledge of the target audience and competitors to develop effective marketing messages. It constantly comes up with fresh and creative ideas by early adopting the latest industry trends and strategies. Willingness to take on additional responsibilities to achieve team goals.
Overview
16
16
years of professional experience
Work History
COMMERCIAL ENTERPRISES MARKETING MANAGER
TURKEY HALK BANK
07.2022 - Current
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Take part in Loan Committee and decide on allocation.
- Monitoring development and performance and making necessary guidance
- Collaboration with headquarters
- Created trade marketing strategies to communicate strategies to nearly 120 member team
- Decide to allocate total limit of around 1 billion Euros to approximately 1,000 companies.
- Created trade marketing strategies to communicate strategies to 120member team.
Branch Manager
TURKEY HALK BANK
07.2021 - 07.2022
- Engaged employees in business processes with positive motivational techniques.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
- Assessed employee performance and developed improvement plans.
- Active management of customer relations and marketing processes through branch workers
- Supervising branch operations
- Staff management and ensuring efficient work
- Streamlines branch activities to maximize business results and achieve highest performance levels.
- In 2021, Branch ranked 105th among approximately 1.000 branch.
Marketing Officer
TURKEY HALK BANK
10.2017 - 07.2021
- Marketing of banking products for commercial enterprises
- Issuing letters of guarantee to customers and mediating import and export transactions
- Presenting reports to senior management
- Balance sheet analysis
- Presenting loan offers to senior management for companies
- Risk management and anticipating negativity's and taking necessary precautions
- Portfolio management consisting of approximately 150 companies
Financial Analyst
TURKEY HALK BANK
09.2007 - 10.2017
- Customers with loan or considered to be credit in Bank customer portfolio; to create rating grade based on customer visit, analysis of financial data and scoring of qualitative-quantitative criteria.
- Analysis made is collected and Credit Evaluation report, which changes between 30 and 50 pages, is collected and presented to the bank credit allocation units.
Education
BBA - Economics
ULUDAG UNIVERSITY
BURSA/TURKEY06.2004
Skills
- Strong organizational and communication skills
- Pro-active, result oriented, flexible and rigorous
- Ability to work under pressure
- Collaboration with team members
- Strong communication skills – both in writing and verbal
- Fluency in English and other language(Turkish, Kurdish),and trying to improve German
- Proficient IT skills, for example in CRM tools, Microsoft 365
- Marketing campaign development
- Managerial skills
- Ability to simplify complex technical concepts and convey complex financial information to clients
- Balance sheet analysis, risk management
Languages
Turkish, Kurdish
Native language
English
Upper intermediate
B2
German
Elementary
A2
Timeline
COMMERCIAL ENTERPRISES MARKETING MANAGER
TURKEY HALK BANK
07.2022 - Current
Branch Manager
TURKEY HALK BANK
07.2021 - 07.2022
Marketing Officer
TURKEY HALK BANK
10.2017 - 07.2021
Financial Analyst
TURKEY HALK BANK
09.2007 - 10.2017
BBA - Economics
ULUDAG UNIVERSITY