MEHMET ÜNAL
Growth Strategy Executive
Ataşehir
Summary
An enthusiastic business administration graduated who is eager to acquire deeper knowledge about management, marketing, finance, production, numerical methods, data analysis, and accounting. Throughout my academic life, I have always had a passion about marketing, sales, consulting. My undergraduate program, Business Administration, taught me various ways of analysis real life and marketing and industrial situations and improving their marketing skills. I tend to proceed with my career in the marketing and consulting field. Because I like to identify the problems and discover new solutions for them.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Growth Strategy Executive
GetirDrive
08.2024 - Current
- I executed business development projects, estimated their contribution to revenue, and designed their operational management frameworks..
- I analyzed the entire pricing logic and developed a new approach. By implementing inflation-adjusted pricing, I achieved revenue growth and enhanced customer satisfaction.
- I conducted an in-depth analysis of current customer usage patterns and developed new packaged offerings to enhance their experience and satisfaction, leading to an increase in usage frequency.
- I held regular call review meetings with the customer service team. During these meetings, I identified prominent user issues and developed new approaches and models to address them.
Growth Strategy Specialist
GetirDrive
03.2023 - 08.2024
- I managed product pricing in alignment with inflation trends..
- I focused on pricing strategies and the logic behind pricing models.
- I managed new strategic partnerships and worked to ensure maximum efficiency.
- I monitored competitor price benchmarks in the local market and analyzed their pricing logic and algorithms.
- I conducted benchmarking of digital products both locally and globally. Collaborated with digital product teams to develop new products aimed at increasing sales of our own offerings.
- I evaluated the unit costs of online and offline marketing activities and developed new campaigns that differentiated the company in the market.
App Growth Specialist MT (TR-UK-MA APP)
DeFacto
08.2022 - 03.2023
- Create new product features and insight to all mobile app channels
- Strategic campaign planning to increase app conversion rate
- Responsible for app marketing budget to deliver new customer
- Building and reporting monthly app marketing roadmap and revenue forecast
- Managing overall app growth strategy for acquisition and retention
- Preparation & communication of weekly and monthly marketing plan
- Using Google Analytics, Firebase, Adjust, and other marketing tools for reporting all device data
- Coordinating campaign plan with category planners
- Working directly with 3rd parties like Insider to increase conversion rate and add new features
- Briefing and execution of creative visual online/offline process (omni channel)
- Responsible for excellence of e-mail and push notification marketing
- Working with graphics team for creative designs
- Preparing benchmark analysis and reporting for continuous growth
- Active role in real time marketing activities
- Coordinating with 3rd party agencies for digital projects
- Researching for new marketing campaigns
- Manage all activities DeFacto TR, DeFacto UK
Junior App Growth Specialist MT (TR-UK APP)
DeFacto
07.2021 - 08.2022
- Create new product features and insight to all mobile app channels
- Strategic campaign planning to increase app conversion rate
- Responsible for app marketing budget to deliver new customer
- Building and reporting monthly app marketing roadmap and revenue forecast
- Managing overall app growth strategy for acquisition and retention
- Preparation & communication of weekly and monthly marketing plan
- Using Google Analytics, Firebase, Adjust, and other marketing tools for reporting all device data
- Coordinating campaign plan with category planners
- Working directly with 3rd parties like Insider to increase conversion rate and add new features
- Briefing and execution of creative visual online/offline process (omni channel)
- Responsible for excellence of e-mail and push notification marketing
- Working with graphics team for creative designs
- Preparing benchmark analysis and reporting for continuous growth
- Active role in real time marketing activities
- Coordinating with 3rd party agencies for digital projects
- Researching for new marketing campaigns
- Manage all activities DeFacto TR, DeFacto UK
Intern
PricewaterhouseCoopers
12.2020 - 03.2021
- Internship at PwC, department is Sourcing Center FY 21 (consulting, supporting)
- Assisting in preparing report notes and controlling reporting package
- Preparing 'Board of Director' reports, comments, making summary
- Preparing 'External Confirmation' reports and agreements
- Writing 'Understanding the Entity' reports and press release for the company, researched market share for the customer company
- Preparing 'Lawyer Letter' analysis and making summary
- Assisting in preparing 'Report Roll-Forward' and analyzing
- Readjustment Financial Statements Review and analyzing
Education
Business Administration - Full Curriculum in English
Marmara University
01.2016 - 01.2021
Skills
Customer relations
Team player
Strategy development
Revenue generation
Problem resolution
Product development
Workflow planning
P&L management
Risk management
Customer-oriented
Sales analysis
Extra-Curricular Activities
Member of Marmara University Sailing Club Marmara University İhtiyaç Haritası Charter Member Blogger, dijitaliyakala.com
Personal Information
- Date of Birth: 05/13/97
- Nationality: TC
- Driving License: Available
- Marital Status: Single
Languagesandcomputerskills
Advanced, MS Word, Excel, PowerPoint, Google Digital Marketing (on-going), Google Tools (Google Sheets, Mail, Meet, Calendar, Docs, Slides, Contact, Chat...), Tablaeu
Fitness sport , Cinema , Sailing
Regular physical exercise.
Movie watching and attending movie nights
Join Sailing Club
Timeline
Growth Strategy Executive
GetirDrive
08.2024 - Current
Growth Strategy Specialist
GetirDrive
03.2023 - 08.2024
App Growth Specialist MT (TR-UK-MA APP)
DeFacto
08.2022 - 03.2023
Junior App Growth Specialist MT (TR-UK APP)
DeFacto
07.2021 - 08.2022
Intern
PricewaterhouseCoopers
12.2020 - 03.2021
Business Administration - Full Curriculum in English
Marmara University
01.2016 - 01.2021