Mehmet Uğur Karakuş

Acro İstanbul is a clothing and textile brand focusing on mainly women bags and purses in retail, apparel and accessories in wholesale.

• -Partnered with brands and companies to meet their needs for textile products. Built strong relationships with brands.
• -Responsible for designing and manufacturing the products of collaborations; such as, museums, schools, coffee shops and etc.
• -Responsible for website management, SEO, SEM & social media marketing agenda
• With specific SEO and SEM agenda, the sales increased by %40 annually
• -Created organic demand with social media and affiliate campaigns, which brought loyal customers and sales continuously
• -Publishing the first product in 2020, expanding with variations regularly, the brand grossed 8-figures in sales with just one group of product
• -Responsible for finances, basic accounting and customer service
• -Organized production and communicated suppliers regularly, processed orders in time & kept the inventory

DMBS is focusing on selling products under its private label brand across Amazon, Etsy and multiple marketplaces in various countries

• -Managed full funnel operation from finding the right product to marketing and selling in each marketplace and country
• -Managed and designed PDPs, setting keywords, descriptions and titles for the products on Amazon
• -Analyzed market on a regular basis to determine the most profitable categories and products
• -Created different types of ad campaigns and came up with best practices for each product
• -Created unique strategies for the brand and drove sales continuously
• -Strategized the growth and expansion with building brand awareness and winner products
• -Responsible for making long lasting deals with suppliers
• Made solid yearly deals which made each product more profitable
• -Managed storage, private label packaging, and organized shipping the products
• Decreased the logistics costs around %30
• -Managed customs documentation and clearance processes on both origin and departure country
• -Provided 7/24 customer service for the brand, making brand trusted with quick and solution oriented responses
• DMBS is focusing on selling products under its private label brand across Amazon, Etsy and multiple marketplaces in various countries

• Worked in the global digital agenda of Unilever - CXX: Consumer Experience Excellence; consists of media, SEM & SEO and DDM metrics
• - Managed & took actions the agenda of SEO for all the brands and responsible from establishing an annual SEO strategy
• - Accountable of each brands websites; prepared an action plan and applying corrections, supported Data team for enhancing ''Data Driven Marketing' agenda'
• - Scrum Master - Facilitated my team's agile rituals, making sure the product backlog and the sprints proceed according to scrum methodologies

-Met specialty & premium grade green coffee beans from various origins such as Ethiopia, Kenya, Colombia & Nicaragua with Turkish coffee roasters.

-Organized cupping (coffee tasting) sessions with companies and coffee enthusiasts to make them experience the journey of a coffee bean.

-Left a mark in most of the customer portfolio and made long lasting deals.