Mehmet Göksu
Account Director
Caddebostan,34
Summary
Talented Account Director offering 10 years of Public Relations and Marketing Communications experience. Focused on providing first-rate support to valuable accounts. Excellent planning and decision making abilities with a creative eye for detail.
Overview
23
23
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
Account Director
desiBel Ajans
İstanbul
06.2018 - Current
- Met with clients to discuss public relations options and future growth goals.
- Oversaw team of 4 professionals handling 5 accounts.
- Maintained deep understanding of company services and products in order to offer most knowledgeable public relations support.
- Directed client projects with eye for quality and customer needs.
- Communicated with media weekly to build relationships and optimize press coverage.
- Produced and distributed internal and external communications.
- Defined and achieved project and overall organizational vision, strategies and tactics.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Maintained proactive media relations program by distributing news releases for placement, building strong relationships and monitoring media.
- Monitored and evaluated industry media coverage by managing social media platforms and contributing engaging articles to range of industry publications.
- Managed internal, external and crisis communications.
- Reference Clients:
Huawei
Infobip
Bybit
Capital Block
Capital Sports Media
Marketing Communications Specialist
Inveon
İstanbul
11.2016 - 05.2018
- Created communications and marketing materials to achieve objectives and maintain branding.
- Deployed strategies across email campaigns, point-of-sale materials and online advertising.
- Developed and implemented targeted strategies to reach specific customers.
- Promoted solutions-focused campaigns to clients through assessment of their needs, preferences and challenges.
- Created marketing briefs, FAQs and objection management plans.
- Studied market trends and market reaction to promotional activities to propose strategic adjustments.
Senior Copywriter
Contactplus İletişim Hizmetleri
İstanbul
06.2015 - 07.2016
- Provided editorial guidance to facilitate delivery of top-quality content.
- Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Monitored and evaluated industry media coverage by managing social media platforms and contributing engaging articles to range of industry publications.
- Maintained proactive media relations program by distributing news releases for placement, building strong relationships and monitoring media.
Managing Editor
EticaretMag
İstanbul
06.2014 - 06.2015
- Oversaw compliance with style guide, editorial guidelines and brand identity throughout entire publication portfolio.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Oversaw publication of digital and print products, aligning multi-media content strategies to maintain cohesive brand identity.
- Handled final proofreading, copy editing and revision functions for deliverables.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Handled final approval of content deliverables.
Editor
PC World Magazine
İstanbul
02.2008 - 09.2014
- Determined readiness of written pieces, made changes and approved final versions for publication.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy and compliance with quality standards.
- Prepared, rewrote and edited pieces to improve readability and impact.
- Communicated directly with writers to collaboratively assess work and guide editorial improvements.
- Collaborated with writers and graphic designers to develop content schedules and plan workflows.
Editor in Chief
Merlin'in Kazanı
İstanbul
10.2012 - 01.2014
- Oversaw, trained and developed writers and associates, assistants and junior editors to optimize production and quality of work.
- Supported and encouraged editorial board to provide independent and objective advice, opinions and perspectives to enhance publication.
- Adhered to ethical guidelines and standards to promote responsible publication and media practices.
- Established editorial direction and publication policies and procedures and monitored and maintained functional consistency.
- Determined readiness of written pieces, made changes and approved final versions for publication.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy and compliance with quality standards.
Editor
BYTE Magazine
İstanbul
02.2008 - 09.2012
- Determined readiness of written pieces, made changes and approved final versions for publication.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy and compliance with quality standards.
- Prepared, rewrote and edited pieces to improve readability and impact.
- Communicated directly with writers to collaboratively assess work and guide editorial improvements.
- Selected and edited photos for use in diverse projects.
- Checked reference sources to verify technical facts and statistics.
- Posted and promoted articles on social media platforms to engage target audience.
- Collaborated with graphics department to develop and implement visual elements.
- Collaborated with writers and graphic designers to develop content schedules and plan workflows.
Public Relations Intern
Özen Film T.A.Ş.
İstanbul
02.2005 - 01.2008
- Created media kits and utilized promotional materials to meet specific strategic initiatives.
- Built strong relationships with media outlets and communications professionals to expand personal network.
- Provided administrative support to senior team members.
- Developed original content for blog posts and magazine articles.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
Education
No Degree - Advertising
İstanbul Bilgi University
İstanbul, Turkey 04.2001 -
No Degree - Business Management
Işık University
İstanbul, Turkey 04.2001 -
High School Diploma -
Saint Michel College
İstanbul, Turkey 09.1992 - 06.1999
Skills
Public relations strategies
Accomplishments
- Supervised team of 4 staff members.
- Achieved overwhelmingly positive public and media approach through effectively helping with global communication crisis of Huawei.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Quality is not an act, it is a habit.
Aristotle
Timeline
Account Director
desiBel Ajans
06.2018 - Current
Marketing Communications Specialist
Inveon
11.2016 - 05.2018
Senior Copywriter
Contactplus İletişim Hizmetleri
06.2015 - 07.2016
Managing Editor
EticaretMag
06.2014 - 06.2015
Editor in Chief
Merlin'in Kazanı
10.2012 - 01.2014
Editor
PC World Magazine
02.2008 - 09.2014
Editor
BYTE Magazine
02.2008 - 09.2012
Public Relations Intern
Özen Film T.A.Ş.
02.2005 - 01.2008
No Degree - Advertising
İstanbul Bilgi University
04.2001 -
No Degree - Business Management
Işık University
04.2001 -
High School Diploma -
Saint Michel College
09.1992 - 06.1999