Mehmet Demet
Pharma Product Manager
Istanbul
Summary
Accomplished Product Manager responsible for major brands with a proven track record especially at GSK Pharmaceuticals, adept at strategic brand planning and enhancing cross-functional team collaboration. Excelled in driving sales performance and mastering market analysis, significantly contributing to brand equity and stakeholder engagement. Skilled in demand planning and digital channel optimization, consistently delivering on financial goals.
Overview
10
10
years of professional experience
3
3
Certifications
Work History
Marketing Manager
Sportive (Turkiye İş Bankası Subsidiary)
11.2023 - 03.2024
Managing Partner
Gradiva A.Ş. (Start-up Company)
12.2019 - 11.2023
-Manager partner at a start-up company that manufactures and exports accredited medical supplies to Europe.
Product Manager
Eli Lilly Pharmaceuticals
04.2019 - 06.2019
Major Responsibilities
· Brand Planning, Insight Generation, Strategy Development
. Project Development to Strengthen Company and Brand Equity
· Key Customer Engagement, HCO Collaborations, Congress Sponsorships
· Supporting and Influencing Sales Team to Set Direction and Drive Performance
· Creating a Cross-Functional Working Environment with Internal Stakeholders
· A/P Budget Management
· G2N management
· Short and Long Term Sales Forecasting & Demand Planning (IMS, Ex-Factory, Inventory)
· Market, Competitor, and Payer Positioning Analysis
· Localizasing of Global Projects & Initiatives
Product Manager
GSK Pharmaceuticals
09.2016 - 03.2019
Major Responsibilities
· Brand Planning, Insight Generation, Strategy Development
· Project Development to Strengthen Company and Brand Equity
· Key Customer Engagement, HCO Collaborations, Congress Sponsorships
· Supporting and Influencing Sales Team to Set Direction and Drive Performance
· Creating a Cross-Functional Working Environment with Internal Stakeholders
· A/P Budget Management
· G2N management
· Short and Long Term Sales Forecasting & Demand Planning (IMS, Ex-Factory, Inventory)
· Market, Competitor, and Payer Positioning Analysis
· Localizasing of Global Projects & Initiatives
Future Leaders Programme - Marketing MT
GSK Pharmaceuticals
08.2014 - 09.2016
Global MT Programme consisting of 4 rotations.
1st Rotation: Medical Sales Rep (Central Nervous System Products)
2nd Rotation: Product Manager (Central Nervous System Portfolio)
3rd Rotation: Digital & Marketing Excellence
4th Rotation: Commercial Trade Channel & Business Development
Education
Bachelor of Science - Economics
Koç University
04.2001 -
High School Diploma -
Robert College
04.2001 -
Skills
Strategic Brand Planning and Tactical Plan Execution
Market, Competitor and Payor Position Analysis
Driving Sales and Financial Performance
Key Stakeholder Management
Creating an Inner Cross-Functional Working Environment
Demand Planning
Digital Channel Utilization
Certification
• “Multichannel Marketing Certificate” by Google & Avado (2018)
Timeline
Marketing Manager
Sportive (Turkiye İş Bankası Subsidiary)
11.2023 - 03.2024
Managing Partner
Gradiva A.Ş. (Start-up Company)
12.2019 - 11.2023
Product Manager
Eli Lilly Pharmaceuticals
04.2019 - 06.2019
• “Multichannel Marketing Certificate” by Google & Avado (2018)
03-2018
• “Technology Trends & Digital Transformation” by Koç University (2017)
05-2017
Product Manager
GSK Pharmaceuticals
09.2016 - 03.2019
• “Innovative Pharma Marketing” by Peter Fisk
04-2016
Future Leaders Programme - Marketing MT
GSK Pharmaceuticals
08.2014 - 09.2016
Bachelor of Science - Economics
Koç University
04.2001 -
High School Diploma -
Robert College
04.2001 -