Mehmet Aras
Digital Marketing
Kadıköy, İstanbul
Overview
5
5
years of professional experience
Work History
Digital Performance Marketing Expert
QNB Türkiye
05.2023 - Current
- Manage performance-driven digital marketing campaigns through TikTok, DSPs, and ad networks to support acquisition and engagement for QNB’s digital products.
- Utilize Adjust extensively to track, attribute, and analyze user behavior across campaigns and channels.
- Conduct LTV analysis to understand user quality, optimize acquisition strategies, and inform long-term growth decisions.
- Collaborate with credit comparison platforms to ensure accurate product listings and optimize visibility; monitor and report on their performance.
- Track and optimize key campaign metrics (CPC, CPA, CVR, LTV) while ensuring alignment with business and budgetary goals.
- Partner closely with internal teams (Product, CRM, Analytics) and external vendors to improve targeting, attribution accuracy, and campaign efficiency.
Digital Marketing Specialist
Getir
08.2021 - 04.2023
- Managing, measuring, and optimizing digital campaigns for user acquisition, retention, and awareness for GetirMore, GetirWater, GetirDrive and GetirFood.
- Operating the campaigns and budget to achieve important KPIs for app and web marketing in many marketing channels such as Google, Meta, TikTok, other ad networks.
- Developing and optimizing digital marketing strategies by analyzing economic indicators, tracking changes in the industry, identifying customer behavior, and monitoring competition
- Collaborating cross-functionally with growth and strategy teams to accomplish shared goals and boost results with improved targeting.
Performance Marketing Specialist
AnalyticaHouse
01.2021 - 08.2021
- Tracking and evaluating KPIs of all marketing channels and determining necessary adjustments optimize overall marketing effectiveness in line with budgeted marketing spend.
- Operating the campaigns for achieving important KPIs in many marketing channels such as Google, Facebook, Instagram, etc.
- Communicating with brands about results of the campaigns, updates and, KPIs.
Education
Bachelor of Science - Civil Engineering
Middle East Technical University
Ankara 04.2001 -
Skills
MS Office: Word, Excel, PowerPoint
Adjust
Marketing analytics
Mobile marketing
Competitive analysis
Data-driven decision making
KPI tracking
Partnership development
Digital marketing
Timeline
Digital Performance Marketing Expert
QNB Türkiye
05.2023 - Current
Digital Marketing Specialist
Getir
08.2021 - 04.2023
Performance Marketing Specialist
AnalyticaHouse
01.2021 - 08.2021
Bachelor of Science - Civil Engineering
Middle East Technical University
04.2001 -