Mehdi Karaman
International Marketing
Istanbul
Overview
11
11
years of professional experience
3
3
Languages
Work History
International Marketing Demand Planning Assistant Manager
Memorial Health Group
05.2024 - Current
- Led the Medical Second Opinion (MSO) team, overseeing the end-to-end coordination of treatment planning for international patients prior to their arrival.
- Managed communication between international patients and medical departments, ensuring accurate evaluation of medical documents and timely preparation of treatment proposals.
- Ensured alignment between patient expectations, clinical capabilities, and doctor recommendations by facilitating multilingual and cross-functional communication.
- Supervised the creation of tailored treatment plans by coordinating directly with physicians, surgeons, and medical consultants.
- Implemented quality control processes to ensure medical proposals were clinically sound, timely, and aligned with international standards.
- Collaborated with international sales and marketing teams to convert MSO leads into hospital admissions.
- Monitored team performance, provided training and support, and improved workflows to enhance efficiency and patient satisfaction.
- Reported regularly to senior management on MSO case volume, response times, conversion rates, and operational improvements.
- Ensured a patient-centric approach by maintaining sensitivity to cultural and linguistic needs, particularly for patients from the MENA region.
International Business Development Supervisor
Avicenna International Hospital
10.2023 - 04.2024
- Developed and implemented comprehensive marketing plans tailored to specific regions, ensuring alignment with brand objectives and local market dynamics.
- Identified and engaged with key stakeholders and institutions in the health tourism sector to establish strategic cooperation and formal agreements.
- Represented the organization at international events, including medical tourism fairs and healthcare conferences, to promote brand visibility and build global networks.
- Coordinated with medical teams to prepare customized offers and treatment plans for international patients prior to their arrival (Medical Second Opinion - MSO).
International Patients Center - Business Development Supervisor (MENA Region)
Medicana Health Group
11.2021 - 10.2023
- Developed and implemented comprehensive marketing plans tailored to specific regions, ensuring alignment with brand objectives and local market dynamics.
- Identified and engaged with key stakeholders and institutions in the health tourism sector to establish strategic cooperation and formal agreements.
- Initiated and managed partnership projects with healthcare facilitators and agencies in the Middle East region, overseeing project design and execution.
- Represented the organization at international events, including medical tourism fairs and healthcare conferences, to promote brand visibility and build global networks.
- Conducted business development activities with existing partner institutions to enhance collaboration and service delivery.
- Conducted market research and competitive analysis to identify growth opportunities and adjust go-to-market strategies accordingly.
- Coordinated with medical teams to prepare customized offers and treatment plans for international patients prior to their arrival (Medical Second Opinion - MSO).
- Organized overseas visits with doctors for on-site consultations and patient evaluations (Outpatient Department - OPD).
- Prepared regular progress reports, presented performance insights, and operational developments to senior management.
Head of International Patients Department
Private Pendik Yüzyıl Hospital
09.2019 - 09.2021
- Led and managed a multicultural team, ensuring high performance through effective motivation, team alignment, and resolution of operational challenges.
- Oversaw patient relations and resolved in-hospital issues to maintain a high standard of care and patient satisfaction.
- Monitored all international patient activities via CRM systems; generated regular performance reports to inform strategic decisions.
- Executed hospital management's strategic directives within the department, aligning international operations with institutional goals.
- Identified and negotiated with health tourism institutions to establish cooperation agreements and expand the international referral network.
- Collaborated with the pricing department to develop competitive and market-aligned price lists tailored to international patients.
- Coordinated seasonal advertising campaigns in collaboration with the marketing team, aligning messaging with patient behavior trends and market demand.
- Provided Arabic translation for social media and website content to ensure localization and cultural resonance in target markets.
- Coordinated with physicians to create pre-arrival treatment plans, ensuring a seamless experience for international patients.
- Supervised patient care workflows and provided follow-up for visiting international patients, ensuring consistent quality of service.
International patient representative team leader
Medical Help Turkey at Koç University Hospital and American Hospital
03.2018 - 08.2019
- Managed and motivated a diverse team, fostering collaboration, resolving internal challenges, and driving performance to increase international patient volume and sales outcomes.
- Resolved patient-related issues within the hospital to ensure a seamless experience and high satisfaction.
- Oversaw the CRM system to track patient data, monitor departmental performance, and generate detailed operational reports.
- Coordinated with medical staff to prepare individualized treatment plans prior to patients' arrival, ensuring medical readiness and continuity of care.
- Provided comprehensive follow-up for international patients during and after hospital visits, maintaining strong patient relations and service quality.
Telemarketing and translator
Medical Help Turkey at Koç University Hospital and American Hospital
03.2017 - 02.2018
- Acted as a liaison between Arab patients abroad and hospital physicians, facilitating medical communication, case evaluations, and treatment planning prior to patient travel.
- Provided professional Arabic translation services during the entire treatment process, ensuring accurate communication between patients and medical staff, and eliminating language barriers.
- Closely monitored the treatment journey of Arab patients, offering personalized support to enhance patient satisfaction and streamline care coordination.
- Effectively communicated the hospital’s advantages, quality standards, and service offerings to prospective patients, playing a key role in patient conversion and international brand positioning.
Executive Coordinator
Barq center for Training and Consulting in Istanbul.
10.2016 - 02.2017
Human Resources Assistant and Executive secretary
Barq Center for Research and Studies
04.2014 - 10.2016
Events Coordinator and Executive secretary
Barq Center for Research and Studies
06.2016 - 10.2016
Education
Literature Baccalaureate - undefined
Aleppo, SyriaLeadership and communication skills
Barq center for Research and Studies
03.2015 - 03.2015
Effective communication skills and body language
Barq Center for Research and Studies
11.2015 - 11.2015
Professional Skills Development
Edrak for Electronic Education
The Art of the Start; (Entrepreneurship - Innovation - Strategic Planning - Business Model - Funding)
Barq for Training and Consulting
Business Administration
Sonaa Alkarar Int'l corp for Human Development
International Relation and Diplomacy
Canadian Training center of Human Development
Personal Information
- Date of Birth: 12/06/92
- Nationality: Syrian
- Driving License: B
Timeline
International Marketing Demand Planning Assistant Manager
Memorial Health Group
05.2024 - Current
International Business Development Supervisor
Avicenna International Hospital
10.2023 - 04.2024
International Patients Center - Business Development Supervisor (MENA Region)
Medicana Health Group
11.2021 - 10.2023
Head of International Patients Department
Private Pendik Yüzyıl Hospital
09.2019 - 09.2021
International patient representative team leader
Medical Help Turkey at Koç University Hospital and American Hospital
03.2018 - 08.2019
Telemarketing and translator
Medical Help Turkey at Koç University Hospital and American Hospital
03.2017 - 02.2018
Executive Coordinator
Barq center for Training and Consulting in Istanbul.
10.2016 - 02.2017
Events Coordinator and Executive secretary
Barq Center for Research and Studies
06.2016 - 10.2016
Effective communication skills and body language
Barq Center for Research and Studies
11.2015 - 11.2015
Leadership and communication skills
Barq center for Research and Studies
03.2015 - 03.2015
Human Resources Assistant and Executive secretary
Barq Center for Research and Studies
04.2014 - 10.2016
Literature Baccalaureate - undefined
Professional Skills Development
Edrak for Electronic Education
The Art of the Start; (Entrepreneurship - Innovation - Strategic Planning - Business Model - Funding)
Barq for Training and Consulting
Business Administration
Sonaa Alkarar Int'l corp for Human Development
International Relation and Diplomacy
Canadian Training center of Human Development