Mebrure OGAN
Baden,34
Overview
14
14
years of professional experience
Work History
Trade Marketing / Master Lead Category Manager
Turkcell
11.2018 - Current
- Lead projects appropriately
- Managing trade marketing applications based on categories (Online&Offline channels)
- Increasing smart devices sales performance of the retail channel & online channel via campaign incentives
- Managing target/segmented customer campaigns
- Managing of planogram strategy in stores according to customers' needs
- Taking regional actions according to competitors' movement: choosing the most productive region, planning sales executions such as cooperation with local brands
- Leading omni-channel projects and improving customer experience journey.
- Budgetary management; coordinating the forecasting process
Commercial Controlling / Senior Channel Operations Financial Controller
Turkcell
07.2016 - 11.2018
- Analyze dealer premium and campaign feasibility and change/reject/approve accordingly
- Calculate and control premiums for distributors and dealers, examine new processes
- Control and manage payment processes for dealers and follow cash flow.
- Analyze dealer risks and lead sales department for dealer & distributor problems
- Participate in project meetings and develop/lead for related operations and financial processes
- Perform monthly accounting closure transactions
- Support and prepare data for internal and/or external audit
Consumer Sales / Channel Incentives and Analysis Senior Specialist
Vodafone
06.2014 - 07.2016
- Management of sales channel incentives and controlling commissions budget
- Planning the company incentive & commissions and calculating dealer premiums on a monthly basis.
- Making analysis on the basis of the company strategy to reach customer targets.
- Supporting sales force to have a competitive advantage in all sales channels and coordinating related departments (finance, field sales, regulation).
- Preparing monthly Opex/Capex tracking report of Sales Department.
Controlling / Senior Factory Controller
B/S/H
07.2012 - 05.2014
- Preparing of business planning, forecasting and making analysis of the deviations from (Cost management and make or buy analysis)
- Budget and following up factory targets fulfillment
- Making product cost calculation and make or buy analysis
- Preparing and updating the estimated pricing tools needed by the marketing and sales team for customized offer process, participating in the decision-making process.
- Work on estimated pricing for products by market analysis, profitability analysis and revenue simulations with the cooperation of Finance to increase profitability and maximize yield
- Reporting the monthly results to factory directors and product division in
- Germany including the explanations of deviations and recommendations to management
Customer Service / Service Tracking & KPI Management Team Leader
Samsung Electronics
01.2010 - 07.2012
- Performance management of service centers based on global & local KPI figures
- Manage all pending repairs within Turkey with a team of 6 people
- On-site consulting to service centers, regular visit and know-how sharing
- Training of new service centers to use operating system and Auditing
- Services Regarding Spare Parts Operation
- Preparing daily svc tracking reports for local and monthly KPI reports for global management
Education
Certification Program in Digital Transformation - undefined
Galatasaray University
Bachelor in Economics - undefined
Yildiz Technical University
Skills
MS Office - Advanced
SAP - User (CO&MM)
Project Management
Category Management
Budget Management
Campaign Management
Revenue Management
Customer Experience Management
Data Analysis
Omnichannel Marketing
Dealer Marketing
Strategy Development
Segmentation
Sales Targeting & Performance Monitoring
Decision Support
Projects Certificates
- Product Management 2022
- Project Management, 2021
- Trends of the Future for Business & Technology, Turkcell 2021
- CXO Prize; "Segmentation", Turkcell 2020
- Retail Metrics Project Lead, Turkcell 2020
- Neuro Marketing, Academy Neuro 2019
- Feasibility, Turkcell 2019
- Inventory Management, Turkcell 2018
- Basic IFRS, Turkcell 2017
- Simulation & Cooperation - Şensezgin Kurmuş Danışmanlık, 2013
- Service Performance Management - PHILIPS, Jan2007-May2009
- Entrepreneurship - TUGIAD (Secondary Prize), 2007
References
Available upon request
Timeline
Trade Marketing / Master Lead Category Manager
Turkcell
11.2018 - Current
Commercial Controlling / Senior Channel Operations Financial Controller
Turkcell
07.2016 - 11.2018
Consumer Sales / Channel Incentives and Analysis Senior Specialist
Vodafone
06.2014 - 07.2016
Controlling / Senior Factory Controller
B/S/H
07.2012 - 05.2014
Customer Service / Service Tracking & KPI Management Team Leader
Samsung Electronics
01.2010 - 07.2012
Certification Program in Digital Transformation - undefined
Galatasaray University
Bachelor in Economics - undefined
Yildiz Technical University