Marcella Merafina

• Inventory Control strategies and order planning
• Systems optimization
• Timely procurement to avoid stockouts and support the spare parts business
• Team management of internal and outsourced resources (Genapact - India).
• Work organization and optimization to increase efficiency and reduce time waste.

• Body Shop & Trade business Strategic Projects launch aimed to increase both parts and paint turnover across independent operators.
• Coordinate an external team of field personnel to promote sales campaigns, rebate and incentive schemes aimed to create a network of "affiliate" independent operators to Nissan dealers
• Superuser for SAP introduction in spare parts ordering within the Nissan network

• Develop Service Contract and Extended Warranty Programs
• Develop Programs to increase retention

• Coordination of MSX Field Team (10 people) to increase subdealers and authorized repairers' business
• Responsible for parts target definition and objectives achievement of subdealers and authorized workshops and bodyshops
• Monitoring results and define action plans and development

• Search and selection of the best candidates to be Nissan dealers.
• Business plan and PEmSC compliance
• Share detailed plan of appointment process, monitor and follow up with candidates to keep on track with all key steps
• Define Start-up plan, including Training for dealers personnel, Systems compliance monitoring and dedicated coaching sessions on Nissan's main processes focusing to provide full support in first months after appointment

• Product communications planning
• Media relationship management
• Press events organization on Product, Design & Technology
• Motor Shows organization
• Press release/kit and assets management
• Press fleet management
• Monitor media coverage and follow up

• Responsible for Campania, Molise and Puglia

• Puglia, Calabria and Basilicata

Responsible for Latium and Campania

• Deal with dealers and sub-dealers (Sicily and Calabria), to support after sales business
• Analyze new sales opportunities in order to increase parts & accessories sell-out and overall turnover, enhance profit and improve general aftersales performance.