LEYLA ÖZDEMİR RASTGELDİ

Responsible for Venezia Outlet and Vialand Shopping Mall's leasing and management operations. Management of Gürsoy Group's retail assets. Management of 2 Shopping Centers and leasing management of 1 team park.

• Reduced operational costs with innovative solutions, optimizing resource allocation, and minimizing waste.
• Mentored and coached team members to enhance their skills further, leading to increased levels of responsibility within the organization over time.
• Led organizational change initiatives that resulted in enhanced business operations and increased employee engagement levels.
• Negotiated favorable contracts with vendors and suppliers, achieving significant cost savings without sacrificing quality or service levels.

• Established performance metrics for staff members, regularly reviewing progress towards goals and providing support as needed.
• Streamlined communication processes within the management team, improving efficiency in decision-making and problemsolving.
• Managed budget effectively, reducing operational costs without sacrificing quality of services.
• Organized training sessions for staff on customer service standards resulting in consistently positive reviews from shoppers.
• Introduced sustainable practices throughout the shopping center''s operations, reducing environmental impact while also cutting costs.

• Coordinated marketing efforts to attract new businesses and increase foot traffic for existing tenants.
• Negotiated favorable contracts with vendors, saving on maintenance and service costs for the shopping center.
• Conducted regular inspections of the property to identify areas for improvement and address potential issues proactively.

• Accomplished multiple tasks within established timeframes.
• Maximized performance by monitoring daily activities and mentoring team members.
• Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
• Controlled costs to keep business operating within budget and increase profits.
• Improved marketing to attract new customers and promote business.

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Managed social media accounts for optimal audience engagement and increased online presence.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
• Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
• Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
• Negotiated partnerships with key influencers, maximizing brand exposure in target markets.

Sectoral Competition Conculties

İstinyePark Shopping Center – 2009 European Shopping Center Preparation – Winner of 2008

Panora Shopping Center Ankara– 2009 European Shopping Center Preparation – Finalist of 2008

Viaport Outlet Center – 2009 European Shopping Center Preparation – Finalist of 2009

Optimum Outlet Center – 2009 European Shopping Center Preparation – Winner 2009

Korupark Shopping Center Bursa- 2009 European Shopping Center Preparation – Finalist of 2009

İstanbul Cevahir – 2010 Solal Marketing Awards Preparation

Demirpark Shopping Center – 2010 Solal Finalist

Antares Shopping Center – 2010 Solal Winner

Responsible Management Projects since Beginning:

Prestige Mall – İstanbul

TerasPark shopping Center - Denizli

Cevahir Shopping Center – İstanbul

Mozaik Shopping Center – Şanlı Urfa
Demirpark Shopping Center – Zonguldak

SankoPark Shopping Center – Gaziantep

MalatyaPark Shopping Center – Malatya

Antares Shopping Center – Ankara

MalltepePark Shopping Center – Ankara

Starcity Shopping Center – İstanbul

Sapphire Shopping Center – İstanbul

Gebze Center – İstanbul

Consultancy Projects

Kent Meydanı Shopping Center – Bursa

Optimum Outlet Center – İstanbul

Viaport Outlet Center – İstanbul

ÖzdilekPark Shopping Center - Antalya

Abroad Projects

CityPark Shopping Center - Albania

• Successfully managed multiple vendor relationships including agency partners, freelance designers, and technology providers ensuring timely delivery of assets necessary for marketing initiatives.
• Led creative direction for advertising campaigns, ensuring consistent branding across all channels of communication including print, digital, and social media platforms.
• Measured campaign success using analytics tools such as Google Analytics or Adobe Omniture Suite; utilized insights gained from this data analysis process to make data-driven recommendations on future marketing efforts.
• Analyzed market trends and competitor activities to inform marketing decisions and capitalize on opportunities.