LEMAN SARIKAYA TURAC

• Work with creative agencies, develop brand identity and launch new website.
• Create promo materials, manage marketing budget and vendor relationships.
• Raise purchase orders, organize events, arrange international travels.

• Plan and manage team offsite, summits, international events and activities. Manage negotiation with agencies and different stakeholders.
• Work in Diversity & Inclusion Team to build an inclusive company culture.
• Monitor budgets, record spending, and work with colleagues to forecast expenses.

• Communicate key marketing tools to regional marketing & sales teams in EMEA. Make sure local generated initiatives are aligned with global guidelines.
• Manage marcom budget, control budget allocation per activity, follow up invoices and avoid excess spending.
• Brief external service providers, manage relationships with international agencies and vendors.

Achievements:

• Executed world’s first launch meeting in Paris as part of the early adopter program, in cooperation with head office in US. The successful launch meeting was selected as a best practice in Abbott worldwide.

• Take strategic direction from Global Marketing team in USA; work closely with regional teams and increase brand awareness in Africa, Middle East and Turkey regions.
• Manage international trade shows, manage budgets, maximize sponsorship rights and increase lead generation.
• Manage complex relationships with cross functional teams such as law, compliance, finance, commercial etc.

Achievements:

• Launched Abbott’s new technology in Dubai, for the first time in the world. According to pre and post market research analysis, brand awareness increased by 22%. Launched several campaigns in the region, briefed a team of 6 people in UAE, Pakistan, Saudi Arabia, Egypt, Lebanon, South Africa and executed brand activations successfully in all regions at the same time.

• Collect sales data from Salesforce.com and prepare sales reports including month end sales realizations of the areas.
• Organize meetings and events.
• Prepare contracts and file third party documents.