Scuba Diving
Lea Ofeaa Mohd Shamsudin
Marketing Specialist
Istanbul
Summary
A Marketing specialist focused on campaign commercials in a E-Commerce company based in Istanbul for the past 2 years. Experienced in Public Relations and creating brand awareness.
Experienced as Content Creator, Social Media and Influencer Marketing. Knowledgeable in tools such as Salesforce, Insider, Iconosquare, SocialBakers and more. Handled Social Media accounts to further brand awareness in new penetrating markets; negotiating and collaborating with local celebrities and social media influencers in order to attain company goals.
Appointed (Senior) Campaign Specialist to oversee the operations of Commercial campaigns in Southeast Asia, North Africa, and the MENA region. Responsibilities includes Data Analysis, and implementing various campaigns on Apps and Websites.
A person who enjoys new challenges; working in a dynamic team and environment, where my abilities and creativity to solve problems are enhanced proactively. I enjoy consuming knowledge; I am eager to learn new things, and new tools - I am also an avid reader. A traveler who enjoys immersing in new cultures, and meeting new people. I keep up with the ‘pop’ culture; be it in music, movies, series, technology, video games, and the lingual evolution. A global citizen, with the willingness to relocate.
Overview
5
5
years of professional experience
12
12
years of post-secondary education
3
3
Certificates
4
4
Languages
Work History
Senior Digital Campaign Specialist
Modanisa SA
Istanbul
01.2020 - Current
- Skilled at working independently and collaboratively in a team environment; work closely with Design, Communication, Social Media, Category, Influencer, CRM, Pricing and Digital Team.
- Demonstrated leadership skills in managing projects from concept to completion.
- Implemented digital campaign, utilizing local calendrical events; implementing coupon offers, organizing website/app visuals.
- Proven ability to learn quickly and adapt to new situations.
- Learned and adapted quickly to new technology and software applications; tools such as Qliksense Database, Ampliance Panel, Segmentify Panel, Yonetim Panel.
- Devised processes for using research data to identify and capitalize on advertising opportunities.
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
- Identified potential markets and market segments with desired customers and gaps for optimum product demand.
- Collected and reported on customer demographics, preferences and buying habits to help marketing teams target strategies.
- Summarized raw data and analyses and made recommendations based on findings.
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
- Kept marketing team informed of latest analytics and metrics through regular reporting.
- Presented findings to management and executive leadership and fielded questions to help refine strategies.
- Compiled targeted or exhaustive marketing data based on needs of specific research projects.
Digital Content Specialist/Social Media Specialist
Modanisa SA
Istanbul
01.2020 - 12.2020
- Worked with Growth & Expansion Team to expand market in Southeast Asia and MENA region.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Curated content for social media platforms.
- Strengthened content through proofreading and editing.
- Utilized tools such as Achoo for Influencer Marketing; Social bakers and Iconosquare for Social Media Marketing.
- Developed original content using social listening and independent sources.
- Proposed creative ideas to engage followers with different content types and formats.
- Maintained knowledge of digital technology and social media trends, media requirements, and best practices.
- Posted original content to client website, updating pages to align with current branding strategies and to pull audience into website.
- Utilized best practices for SEO to boost social media program's visibility and organic growth, drawn from Google Analytics.
- Strengthened content through proofreading and editing.
- Generated reports to support development and implementation of marketing plans.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Gathered information from staff to produce relevant content based on current activities and organization updates.
- Coordinated with marketing team to drive messaging and promote current campaigns.
- Studied target audience and business offerings to devise effective call-to-action copy.
Public Relations Associate
The Orange Tree Consultancy SDN BHD
Kuala Lumpur
03.2018 - 06.2019
- Assisted with marketing strategy development to increase public awareness.
- Gathered information on customer opinions and adjusted plans to capitalize on current trends.
- Reported on press coverage recaps to determine areas for improvement.
- Planned and organized corporate media and other special events.
- Cultivated positive relationships with community members through public relations campaigns.
- Devised and optimized strategies for handling corporate communication, program operations and key projects.
- Established and maintained cooperative relationships with representatives of community, consumer, employee and public interest groups.
- Researched, negotiated, implemented and tracked advertising and public relations activities.
- Communicated with media weekly to build relationships and optimize press coverage.
Education
Master of Arts - International Relations And Affairs
04.2001 -
• M.A., Degree in International Relations: Turkey, Europe and the Middle East
Bachelor of Arts - History, Civilisation & Political Science
03.2012 - 09.2017
- B.A., Degree in History & Civilisation
- Minor in Political Science
Associate of Arts - Human Sciences
03.2009 - 08.2011
• Studies in Human Sciences: Psychology, Sociology, Political Science, Cultural Studies, Inter-Religions Studies, History.
• Studied 1 year in Law.
High School Diploma -
08.2004 - 07.2008
Skills
Marketing campaigns
Certification
LinkedIn Learning: Foundations of Digital Marketing
Interests
Swimming
Running
Video Games
Photography
Arts & History
Reading & Writing
Timeline
Google Data Analytics Professional Certificate
03-2023
Google Digital Marketing & E-commerce Professional Certificate
03-2023
LinkedIn Learning: Foundations of Digital Marketing
02-2023
Senior Digital Campaign Specialist - Modanisa SA
01.2020 - Current
Digital Content Specialist/Social Media Specialist - Modanisa SA
01.2020 - 12.2020
Public Relations Associate - The Orange Tree Consultancy SDN BHD
03.2018 - 06.2019
International Islamic University Malaysia (IIUM) - Bachelor of Arts, History, Civilisation & Political Science
03.2012 - 09.2017
Centre For Foundation Studies IIUM - Associate of Arts, Human Sciences
03.2009 - 08.2011
Sayfol International School - GCE O'Levels - High School Diploma,
08.2004 - 07.2008
Bogazici University - Master of Arts, International Relations And Affairs
04.2001 -