Lana Kuş
Product Manager
Istanbul
Summary
Results-oriented Product Manager with +5 years of experience driving product innovation, user satisfaction, and successful product launches. Proven ability to translate customer needs into actionable features, foster strong customer relationships, and ensure seamless product delivery through cross-functional collaboration.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
4
4
Languages
Work History
Product Manager
Huawei Technologies Co./Artificial Intelligence
7 2023 - Current
- Serve as the primary contact between internal teams, representative offices, and clients. Foster strong relationships through transparent communication and regular updates.
- Coordinate strategic planning and goal development, monitoring the achievement of goals and objectives and providing regular updates.
- Develop and document operational procedures to ensure consistency and compliance through internal and external PRD.
- Supervise and monitor the performance of assigned operating units and ensure compliance with operating standards.
- Develop a comprehensive understanding of user needs and translate them into a strategic roadmap of features that optimize the user experience within the product.
- Led the design and development of user interfaces (UI) and user-centered design (UCD) principles to ensure a seamless and culturally appropriate user journey for all audiences.
- Empower customers to achieve their goals by developing and delivering customized solutions that bridge the skills gap in various use cases.
- Develop and deliver engaging presentations and training sessions to sales and representation teams across multiple locations to increase product awareness and teach teams about compelling product features.
- Develop strong client relationships through strategic on-site visits, including a focused trip to NEOM, Saudi Arabia. Additionally, serving as the product representative in the Middle East for Huawei exhibitions and other trips for customer requirements collection.
Product Manager
Huawei Technologies Co./Search Engine
02.2023 - 06.2023
- Prepare a complete business plan that includes industry insights, market shares, query traffic distributions, and query industry distributions to inform the creation of a product roadmap and growth strategies.
- Report and provide solutions to the bad cases that exist in the search engine, and prepare a UX comparison analysis with competitors.
- Prepare competitive analyses and user experience researchers.
- Act as the owner of Islamic and education-related search engine features and boxes in SA.
- Analyze the potential CPs in MENA with whom to collaborate to improve the related features and boxes in the search engine.
Business Growth Manager
Huawei Technologies Co./AppGallery
1 2021 - 12.2022
- Take responsibility for mobile games marketing campaigns and promotions on Huawei AppGallery.
- Drive strategic initiatives to achieve sustainable revenue growth and user acquisition.
- Manage influencer ambassadors and create local or regional campaigns to promote mobile games in the store.
- Develop strategic partnerships with regional owners and game developers, leveraging their market expertise to craft targeted marketing campaigns that resonate with local audiences.
- Conduct comprehensive performance evaluations of in-store marketing campaigns, generating insightful reports that guided strategic decision-making for campaign optimization.
- Manage some social media channels like Discord to follow up on users' issues and analyze their needs.
Marketing Intelligence Analyst
Goalz Agency
3 2020 - 12.2020
- Identify, track, analyze, and transmit data.
- Prepare complete business plans for investors.
- Prepare influencer marketing campaign proposals for clients.
- Analyze monthly reports of marketing campaign performance.
- Track business process optimization.
- Drive business growth in the MENA region by conducting thorough market research and competitor analyses to identify key trends, opportunities, and competitive threats.
Business Intelligence Analyst
YOOZOO Games
09.2018 - 02.2020
- Monitored and analyzed key performance indicators (KPIs) to gain actionable insights and drive strategic decision-making.
- Perform quantitative analysis, data mining, and data visualization.
- Establish a streamlined process for generating comprehensive annual and quarterly data reports on company products and competitors.
- Prepare company newsletters and market trending reports by observing competitors' activities and following up on the market.
- Prepare presentations to display at global gaming events and develop new MENA strategies or campaigns.
- Provide comprehensive strategic analysis game reports and games feedback after testing and studying its potential in MENA/TR markets.
Education
Bachelors in Economics and Business Administration - Business Administration And Management
Istanbul Aydin University
Istanbul 01.2014 - 04.2018
Skills
Accomplishments
- Business Growth: In 2022, Huawei AppGallery achieved a 50% growth in daily revenue for mobile games through efficient business management, creative campaigns, and teamwork.
- Business Generation: Dealing with new clients and handling big companies' influencer marketing campaigns, such as ASOS, based on total market studies and industry analysis.
- AI Business Development: Successfully leading the entire AI business build cycle for 10+ clients. This included building customer relationships, accurately gathering requirements, managing the development process to deliver AI solutions that exceeded agreed standards and functionality, and creating compelling proofs of concept (PoCs) that secured customer approval and ensured a smooth product launch.
Timeline
Product Manager
Huawei Technologies Co./Search Engine
02.2023 - 06.2023
Business Intelligence Analyst
YOOZOO Games
09.2018 - 02.2020
Bachelors in Economics and Business Administration - Business Administration And Management
Istanbul Aydin University
01.2014 - 04.2018
Product Manager
Huawei Technologies Co./Artificial Intelligence
7 2023 - Current
Business Growth Manager
Huawei Technologies Co./AppGallery
1 2021 - 12.2022
Marketing Intelligence Analyst
Goalz Agency
3 2020 - 12.2020
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