Kubilay SERBEST
Marketing Manager
Bursa,11
Summary
Dynamic and results-driven marketing professional with over 4 years of experience in the cryptocurrency and blockchain industries. Adept at crafting and executing innovative marketing strategies that enhance brand visibility, drive user engagement, and foster growth. Expert in building and nurturing local and global communities, forging strategic partnerships, and orchestrating impactful events and meetings. Known for exceptional leadership and problem-solving skills, with a proven track record of managing high-profile projects and collaborations with leading companies such as Bybit, Hedera Hashgraph, Lukoil, and Metatime. Highly motivated and disciplined, with a strong ability to drive growth and innovation in the fast-evolving financial technology landscape. Fluent in English and Turkish, with a solid academic foundation in Securities and Capital Markets.
Overview
5
5
years of professional experience
Work History
Marketing Manager
Metatime
Istanbul, 34
04.2023 - 01.2024
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Building partnerships and increasing brand awareness by collaborating with local communities.
- Assigning social media teams and executing periodic activities to enhance the brand's social media presence and engagement. Adjusting strategies based on results, including exploring new approaches or strengthening existing methods.
- Focusing on IRL meets with the users to increase trust between company and users.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
Blockchain Consultant
Lukoil
Istanbul, Istanbul
04.2022 - 07.2022
- Identified new opportunities for process improvement with a keen focus on utilizing the capabilities of emerging technologies like IoT integration with blockchain systems.
- Guided clients in selecting appropriate consensus algorithms to optimize network security and performance within their specific use cases.
- Streamlined communication between stakeholders by effectively presenting complex concepts in easily digestible formats.
- Gradually training senior management about the blockchain sector.
- Information on the benefits and drawbacks of transitioning current workflows to blockchain.
Ambassador
Bybit
Remote
01.2020 - 06.2021
- During my tenure as an Ambassador for Bybit in Turkey;
- I was responsible for driving engagement and awareness in the Turkish crypto market. My role focused on providing consultancy services tailored to the market's needs, enhancing Bybit's presence, and supporting the growth of its user base through strategic initiatives.
Roles and Responsibilities:
Turkish Crypto Market Consultant: Conducted in-depth analyses and prepared reports on the Turkish crypto market, identifying key dynamics and user trends. These insights helped shape Bybit's approach to the Turkish market.
Info & Relations with Crypto Influencers: Built and maintained strong relationships with Turkish crypto influencers, ensuring Bybit's digital presence grew. Managed collaborations to effectively communicate brand messages to the target audience.
Marketing Strategies Specified for the Country: Developed and executed marketing strategies tailored specifically for the Turkish market, creating campaigns that resonated with local users and drove platform engagement.
Local Events Arrangements: Organized and managed local crypto events to boost Bybit's visibility and foster deeper connections with the Turkish crypto community.
This position allowed me to play an essential role in a fast-growing market and gave me valuable experience in marketing, public relations, and strategic planning.
Ambassador
Hedera Hashgraph
Istanbul, Istanbul
06.2019 - 08.2019
- Built relationships with key stakeholders, fostering collaboration and understanding between organization and community..
- Evaluated progress towards achieving mission goals using key performance indicators and implemented necessary changes for continuous improvement.
- Establishing mutually interactive collaborations with other communities.
- Creating IRL meets and connect with the curious users of Hedera Hashgraph
Education
No Degree - Econometrics
Dokuz Eylül University
Izmir, Turkey 04.2001 -
Bachelor of Science - Securities And Capital Markets
Adnan Menderes University
Aydin, Turkey 04.2001 -
Skills
Social Media Marketing
Additional Information
Why not move on to better and more wonderful horizons with new ways ? Together we are more strong than ever.
Languages
Turkish
Native language
English
Advanced
C1
Interests
State strategies
Waterpolo
Camping
Timeline
Marketing Manager
Metatime
04.2023 - 01.2024
Blockchain Consultant
Lukoil
04.2022 - 07.2022
Ambassador
Bybit
01.2020 - 06.2021
Ambassador
Hedera Hashgraph
06.2019 - 08.2019
No Degree - Econometrics
Dokuz Eylül University
04.2001 -
Bachelor of Science - Securities And Capital Markets
Adnan Menderes University
04.2001 -