KORAY UNAL
Deputy General Manager / Sales
Bursa,16
Summary
Senior commercial executive with 20+ years of international sales and export leadership, holding full P&L responsibility and driving sustainable growth across global markets.
As Deputy General Manager – Sales at Özdilek Holding, I lead data-driven commercial strategies, international market expansion, and high-performing sales organizations.
I contribute to sustainable growth across global markets through international sales, export management, and commercial strategy. My focus is on profitable revenue growth, strengthening international market positioning, and building performance-oriented, data-driven commercial organizations. I leverage market intelligence, data analytics, and strategic insights to support executive decision-making and optimize commercial processes.
I lead international sales and export teams and collaborate closely with global partners, and key accounts to enhance customer value, operational excellence, and long-term business relationships. My experience spans international market expansion, pricing and margin optimization, full P&L responsibility, and board-level stakeholder management, with a strong emphasis on sustainable growth.
European Union citizen (Bulgaria) with unrestricted right to work across the EU and Switzerland.
Internationaler Commercial Executive mit P&L-Verantwortung und Fokus auf profitables Wachstum.
Stellvertretender Geschäftsführer Vertrieb bei der Özdilek Holding mit 20+ Jahren Erfahrung im internationalen Vertrieb und Exportmanagement. Fokus auf profitables Wachstum, internationale Marktentwicklung und P&L-Verantwortung.
EU-Bürger (Bulgarien) mit uneingeschränktem Arbeitsrecht in der EU und der Schweiz.
Overview
22
22
years of professional experience
3
3
Languages
Work History
Deputy General Manager
Ozdilek Holding
11.2024 - Current
- Managed multiple projects simultaneously while maintaining focus on meeting key milestones.
- Developed and executed annual business plans, resulting in consistent revenue growth.
- Participated in planning process to achieve corporate objectives.
- Fostered and promoted cooperative and harmonious working climate conducive to maximum employee morale, productivity, and effectiveness.
- Facilitated cross-functional collaboration to drive successful project completion within deadlines.
- Ensured compliance with relevant regulations by developing robust policies and procedures.
- Improved internal communication channels, fostering a culture of transparency and accountability among team members.
- Oversaw departmental budgeting, ensuring financial sustainability and responsible resource allocation.
- Promoted a culture of continuous improvement by encouraging feedback from employees at all levels.
- Identified opportunities for expansion, leading to increased market share and company growth.
- Achieved cost savings through strategic negotiation with vendors and suppliers.
- Enhanced team productivity by providing ongoing coaching and mentoring to staff members.
- Implemented new systems for better data management, leading to improved decision-making processes.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Formulated policies and procedures to streamline operations.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
Sales Export Manager
Ozdilek Holding
05.2024 - 11.2024
- Exceeded annual sales targets by skillfully negotiating contracts and pricing agreements with international buyers.
- Optimized inventory levels by working closely with supply chain teams to ensure timely delivery of products.
- Partnered with finance departments to manage currency fluctuations effectively, mitigating risks associated with foreign exchange transactions.
- Continuously monitored industry trends and global economic conditions, staying ahead of potential challenges or opportunities that could impact export sales performance.
- Managed a diverse team of sales professionals to achieve export targets consistently.
- Established long-term relationships with international clients through effective communication and negotiation tactics.
- Delivered presentations at trade shows and conferences, effectively promoting the company''s products to prospective customers globally.
- Increased sales revenue by developing and implementing strategic export plans for key markets.
- Implemented training programs for junior staff members, improving overall team performance in the export department.
- Prepared various import, export and supplier forms for customs submittal.
- Designed export strategies to meet project delivery requirements.
- Implemented systems and procedures to increase sales.
- Communicated product quality and market comparisons by creating sales presentations.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Assistant Sales Manager
Ozdilek Holding
11.2014 - 05.2024
- Developed strong client relationships for repeat business and increased referrals.
- Achieved sales targets consistently by driving daily sales activities and managing the sales pipeline effectively.
- Assisted sales team with completing customer transactions and managing issues.
- Trained new associates in successful sales and performance strategies.
- Generated sales report to help upper management make effective decisions and sales plans.
- Trained new hires on product knowledge, enhancing their ability to sell confidently and successfully close deals.
- Boosted sales performance by implementing effective sales strategies and coaching team members.
- Resolved customer issues promptly, maintaining high levels of customer satisfaction and trust in the brand.
- Managed and developed sales team.
- Analyzed sales data regularly to recognize patterns, capitalize on opportunities, and address areas of concern within the team''s performance metrics.
- Collaborated with marketing department to create appealing promotions, resulting in higher customer engagement rates.
- Negotiated contracts with clients that balanced profitability with excellent customer service standards.
- Conducted regular team meetings to review progress, address challenges, and motivate staff towards achieving goals.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Completed store opening and closing procedures by counting drawers and managing security.
- Cultivated a positive work environment through fostering teamwork, open communication channels among staff members contributing towards higher employee satisfaction and retention rates.
- Established performance benchmarks, setting clear expectations for team members, and regularly reviewing progress against set goals, driving continuous improvement within the sales department.
- Demonstrated exemplary customer service by engaging clients on sales floor.
- Strengthened performance by applying excellent program and project leadership skills.
- Developed and implemented innovative sales strategies, capturing new customer segments.
- Managed inventory levels to meet sales demands without overstocking.
- Enhanced sales forecasting accuracy by analyzing sales data and market trends.
- Increased customer satisfaction, ensuring prompt and accurate response to inquiries.
- Drove sales growth by identifying and targeting underserved markets.
- Improved sales team productivity with tailored training programs.
- Led cross-functional teams to launch marketing campaigns, significantly raising brand awareness.
- Cultivated relationships with vendors to ensure competitive pricing and product availability.
- Negotiated contracts with key clients to secure long-term partnerships.
- Tailored sales pitches to match customer needs, increasing conversion rates.
- Monitored competitor activities to adjust sales strategies accordingly.
- Built relationships with customers and community to establish long-term business growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Organized promotional events and interacted with community to increase sales volume.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Managed accounts to retain existing relationships and grow share of business.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Sales Executive
Ozdilek Holding
08.2003 - 11.2014
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
- Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
- Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Developed key partnerships, resulting in increased lead generation and cross-selling opportunities.
- Streamlined sales process to improve efficiency, reduce cycle time, and close deals faster.
- Participated in industry trade shows to represent company and generate valuable leads for future business growth.
- Negotiated contract terms with clients, securing favorable conditions for both parties while maximizing profitability.
- Expanded market share with strategic territory planning and targeted prospecting.
- Managed pipeline efficiently, prioritizing tasks according to urgency/importance while maintaining focus on long-term objectives.
- Increased market share with comprehensive competitor analysis and tailored marketing strategies.
- Enhanced client satisfaction, providing exceptional after-sales support and maintaining regular communication.
- Delivered persuasive presentations to key stakeholders, securing buy-in for strategic initiatives.
- Expanded company's reach by establishing partnerships with key industry players.
- Negotiated favorable terms with suppliers to improve product margins and competitiveness.
- Secured new clients by developing and implementing strategic sales plans that focused on target industries.
- Led cross-functional teams to support sales objectives, fostering collaboration between sales, marketing, and product development.
- Performed cold-calling and follow-ups with leads to secure new revenue.
Education
Master of Science - Textile Engineering
University of Uludag
Bursa 04.2001 -
MBA - Master of Business Administration
University of Hertfordshire
Hertford / United Kingdom 04.2001 -
Bachelor of Science - Textile Engineering
University of Uludag
Bursa 04.2001 -
Skills
Operations management
Timeline
Deputy General Manager
Ozdilek Holding
11.2024 - Current
Sales Export Manager
Ozdilek Holding
05.2024 - 11.2024
Assistant Sales Manager
Ozdilek Holding
11.2014 - 05.2024
Sales Executive
Ozdilek Holding
08.2003 - 11.2014
Master of Science - Textile Engineering
University of Uludag
04.2001 -
MBA - Master of Business Administration
University of Hertfordshire
04.2001 -
Bachelor of Science - Textile Engineering
University of Uludag
04.2001 -