KORAY UNAL
Deputy General Manager / Sales
Bursa,16
Summary
Senior commercial executive with 20+ years of international sales and export leadership, holding full P&L responsibility and driving sustainable growth across global markets.
As Deputy General Manager – Sales at Özdilek Holding, I lead data-driven commercial strategies, international market expansion, and high-performing sales organizations.
I contribute to sustainable growth across global markets through international sales, export management, and commercial strategy. My focus is on profitable revenue growth, strengthening international market positioning, and building performance-oriented, data-driven commercial organizations. I leverage market intelligence, data analytics, and strategic insights to support executive decision-making and optimize commercial processes.
I lead international sales and export teams and collaborate closely with global partners, and key accounts to enhance customer value, operational excellence, and long-term business relationships. My experience spans international market expansion, pricing and margin optimization, full P&L responsibility, and board-level stakeholder management, with a strong emphasis on sustainable growth.
European Union citizen (Bulgaria) with unrestricted right to work across the EU and Switzerland.
Internationaler Commercial Executive mit P&L-Verantwortung und Fokus auf profitables Wachstum.
Stellvertretender Geschäftsführer Vertrieb bei der Özdilek Holding mit 20+ Jahren Erfahrung im internationalen Vertrieb und Exportmanagement. Fokus auf profitables Wachstum, internationale Marktentwicklung und P&L-Verantwortung.
EU-Bürger (Bulgarien) mit uneingeschränktem Arbeitsrecht in der EU und der Schweiz.
Overview
22
22
years of professional experience
3
3
Languages
Work History
Deputy General Manager
Ozdilek Holding
11.2024 - Current
- Managed multiple projects simultaneously while maintaining focus on meeting key milestones.
- Developed and executed annual business plans, resulting in consistent revenue growth.
- Participated in planning process to achieve corporate objectives.
- Fostered and promoted cooperative and harmonious working climate conducive to maximum employee morale, productivity, and effectiveness.
- Facilitated cross-functional collaboration to drive successful project completion within deadlines.
- Ensured compliance with relevant regulations by developing robust policies and procedures.
- Improved internal communication channels, fostering a culture of transparency and accountability among team members.
- Oversaw departmental budgeting, ensuring financial sustainability and responsible resource allocation.
- Promoted a culture of continuous improvement by encouraging feedback from employees at all levels.
- Identified opportunities for expansion, leading to increased market share and company growth.
- Achieved cost savings through strategic negotiation with vendors and suppliers.
- Enhanced team productivity by providing ongoing coaching and mentoring to staff members.
- Implemented new systems for better data management, leading to improved decision-making processes.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Formulated policies and procedures to streamline operations.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
Sales Export Manager
Ozdilek Holding
05.2024 - 11.2024
- Exceeded annual sales targets by skillfully negotiating contracts and pricing agreements with international buyers.
- Optimized inventory levels by working closely with supply chain teams to ensure timely delivery of products.
- Partnered with finance departments to manage currency fluctuations effectively, mitigating risks associated with foreign exchange transactions.
- Continuously monitored industry trends and global economic conditions, staying ahead of potential challenges or opportunities that could impact export sales performance.
- Managed a diverse team of sales professionals to achieve export targets consistently.
- Established long-term relationships with international clients through effective communication and negotiation tactics.
- Delivered presentations at trade shows and conferences, effectively promoting the company''s products to prospective customers globally.
- Increased sales revenue by developing and implementing strategic export plans for key markets.
- Implemented training programs for junior staff members, improving overall team performance in the export department.
- Prepared various import, export and supplier forms for customs submittal.
- Designed export strategies to meet project delivery requirements.
- Implemented systems and procedures to increase sales.
- Communicated product quality and market comparisons by creating sales presentations.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Assistant Sales Manager
Ozdilek Holding
11.2014 - 05.2024
- Developed strong client relationships for repeat business and increased referrals.
- Achieved sales targets consistently by driving daily sales activities and managing the sales pipeline effectively.
- Assisted sales team with completing customer transactions and managing issues.
- Trained new associates in successful sales and performance strategies.
- Generated sales report to help upper management make effective decisions and sales plans.
- Trained new hires on product knowledge, enhancing their ability to sell confidently and successfully close deals.
- Boosted sales performance by implementing effective sales strategies and coaching team members.
- Resolved customer issues promptly, maintaining high levels of customer satisfaction and trust in the brand.
- Managed and developed sales team.
- Analyzed sales data regularly to recognize patterns, capitalize on opportunities, and address areas of concern within the team''s performance metrics.
- Collaborated with marketing department to create appealing promotions, resulting in higher customer engagement rates.
- Negotiated contracts with clients that balanced profitability with excellent customer service standards.
- Conducted regular team meetings to review progress, address challenges, and motivate staff towards achieving goals.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Completed store opening and closing procedures by counting drawers and managing security.
- Cultivated a positive work environment through fostering teamwork, open communication channels among staff members contributing towards higher employee satisfaction and retention rates.
- Established performance benchmarks, setting clear expectations for team members, and regularly reviewing progress against set goals, driving continuous improvement within the sales department.
- Demonstrated exemplary customer service by engaging clients on sales floor.
- Strengthened performance by applying excellent program and project leadership skills.
- Developed and implemented innovative sales strategies, capturing new customer segments.
- Managed inventory levels to meet sales demands without overstocking.
- Enhanced sales forecasting accuracy by analyzing sales data and market trends.
- Increased customer satisfaction, ensuring prompt and accurate response to inquiries.
- Drove sales growth by identifying and targeting underserved markets.
- Improved sales team productivity with tailored training programs.
- Led cross-functional teams to launch marketing campaigns, significantly raising brand awareness.
- Cultivated relationships with vendors to ensure competitive pricing and product availability.
- Negotiated contracts with key clients to secure long-term partnerships.
- Tailored sales pitches to match customer needs, increasing conversion rates.
- Monitored competitor activities to adjust sales strategies accordingly.
- Built relationships with customers and community to establish long-term business growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Organized promotional events and interacted with community to increase sales volume.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Managed accounts to retain existing relationships and grow share of business.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Sales Executive
Ozdilek Holding
08.2003 - 11.2014
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
- Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
- Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Developed key partnerships, resulting in increased lead generation and cross-selling opportunities.
- Streamlined sales process to improve efficiency, reduce cycle time, and close deals faster.
- Participated in industry trade shows to represent company and generate valuable leads for future business growth.
- Negotiated contract terms with clients, securing favorable conditions for both parties while maximizing profitability.
- Expanded market share with strategic territory planning and targeted prospecting.
- Managed pipeline efficiently, prioritizing tasks according to urgency/importance while maintaining focus on long-term objectives.
- Increased market share with comprehensive competitor analysis and tailored marketing strategies.
- Enhanced client satisfaction, providing exceptional after-sales support and maintaining regular communication.
- Delivered persuasive presentations to key stakeholders, securing buy-in for strategic initiatives.
- Expanded company's reach by establishing partnerships with key industry players.
- Negotiated favorable terms with suppliers to improve product margins and competitiveness.
- Secured new clients by developing and implementing strategic sales plans that focused on target industries.
- Led cross-functional teams to support sales objectives, fostering collaboration between sales, marketing, and product development.
- Performed cold-calling and follow-ups with leads to secure new revenue.
Education
Master of Science - Textile Engineering
University of Uludag
Bursa 04.2001 -
MBA - Master of Business Administration
University of Hertfordshire
Hertford / United Kingdom 04.2001 -
Bachelor of Science - Textile Engineering
University of Uludag
Bursa 04.2001 -
Skills
Operations management
Cross-functional team coordination
Corporate communications
Sales management
Organizational development
Staff training and development
Team building
Project management
Leadership and team building
Contract negotiations
Business development
Problem resolution
Budget coordination
New business development
Sales analysis
Goal setting
Cost analysis and savings
Strategic planning
Analytical skills
Skilled negotiator
Market analysis
P&L management
Workflow planning
Succession planning
Sales expertise
Economic analysis
Vendor sourcing
Vendor relationships
Business administration
Risk management
Product development
Performance analysis
Exceptional interpersonal communication
Product analysis
Purchasing
Timeline
Deputy General Manager
Ozdilek Holding
11.2024 - Current
Sales Export Manager
Ozdilek Holding
05.2024 - 11.2024
Assistant Sales Manager
Ozdilek Holding
11.2014 - 05.2024
Sales Executive
Ozdilek Holding
08.2003 - 11.2014
Master of Science - Textile Engineering
University of Uludag
04.2001 -
MBA - Master of Business Administration
University of Hertfordshire
04.2001 -
Bachelor of Science - Textile Engineering
University of Uludag
04.2001 -