Excel
Koralp Verim
Performance Marketing Manager
Kadıköy
Summary
Results-driven Performance Marketing Manager at Ingage, specializing in PPC strategy and campaign optimization. Expert in data-driven decision making and client communication, I successfully enhanced ROI through targeted A/B testing and audience segmentation, driving significant customer acquisition and brand development. Passionate about leveraging analytics to maximize marketing impact. Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
7
7
years of professional experience
9
9
Certifications
3
3
Languages
Work History
Performance Marketing Manager
OneIngage
10.2024 - Current
- Developed and executed multi-channel performance marketing strategies, optimizing ROI and enhancing brand visibility across digital platforms.
- Analyzed campaign performance data, identifying trends and insights to refine targeting and improve conversion rates.
- Managed budget allocation for digital advertising campaigns, ensuring cost-effective spending and maximizing campaign impact.
- Collaborated with cross-functional teams to create compelling marketing content that drove customer engagement and increased lead generation.
- Implemented A/B testing methodologies to improve ad performance, resulting in enhanced user engagement and higher click-through rates.
- Trained and mentored junior team members on performance marketing tools and analytics, fostering a culture of continuous improvement.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Conducted market research to identify emerging trends, informing strategic decisions and positioning the company ahead of competitors.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed budget allocations for various marketing initiatives, ensuring efficient resource utilization and sustained ROI on marketing spend.
- Mentored junior marketing team members in best practices for digital marketing, fostering skill development and team cohesion.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
Senior Performance Marketing Specialist
OneIngage
08.2023 - 09.2024
- Based on the role of Senior Performance Marketing Specialist and the outlined criteria, here are eight resume experience statements:
- Developed and executed targeted digital marketing campaigns, enhancing brand visibility and driving customer engagement across multiple platforms.
- Analyzed performance metrics to optimize campaign strategies, resulting in improved conversion rates and increased return on ad spend.
- Managed marketing budgets effectively, ensuring optimal allocation of resources to maximize campaign impact and drive revenue growth.
- Mentored junior marketing team members, fostering a collaborative environment that encouraged professional growth and knowledge sharing.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Developed and optimized multi-channel digital marketing campaigns, enhancing brand visibility and customer engagement across platforms.
Junior Performance Marketing Specialist
OneIngage
02.2022 - 08.2023
- Analyzed performance metrics using data analytics tools to optimize marketing campaigns, resulting in improved audience targeting.
- Collaborated with cross-functional teams to develop and implement digital advertising strategies, enhancing brand visibility and reach.
- Managed social media accounts, creating engaging content that increased follower engagement and community interaction.
- Conducted market research to identify trends and insights, informing strategic decisions for campaign development and execution.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Managed social media advertising strategies, enhancing brand visibility and driving traffic to targeted landing pages.
- Utilized A/B testing to refine campaign messaging, leading to increased click-through rates and overall campaign effectiveness.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Created and maintained detailed performance reports, providing actionable insights that informed future marketing initiatives.
Freelance Digital Marketing Specialist
Self-employeed
03.2020 - 01.2022
- Managed social media accounts and created engaging content, resulting in increased follower growth and improved audience interaction.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Implemented new strategies to improve click-through rates and conversion.
- Managed PPC campaigns, adjusting bids and keywords to maximize ROI.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Researched and analyzed industry trends to inform search marketing strategies. Apply it to my customers accounts.
Jr. Digital Marketing Specialist
Projectiw
11.2019 - 03.2020
- Developed and implemented targeted social media campaigns, increasing brand engagement and driving user interaction effectively.
- Conducted thorough market research and analysis to identify emerging trends, informing strategic marketing initiatives and content creation.
- Collaborated with cross-functional teams to create compelling digital content, enhancing overall brand consistency and messaging clarity.
- Creating meta lead campaigns for clients. Tracking and analyzing thorough data. Finding new solutions to achieve goals.
Jr Performance Markting Specialist
Cimri
11.2018 - 10.2019
- Developed and implemented targeted digital marketing campaigns, enhancing brand visibility and engagement across multiple channels.
- Analyzed performance metrics and optimized advertising strategies, resulting in improved ROI and customer acquisition rates.
- Collaborated with cross-functional teams to design and execute promotional events, increasing product awareness and customer interaction.
- Utilized A/B testing to refine content strategies, leading to higher conversion rates and increased campaign effectiveness.
- Developed and optimized performance marketing campaigns, resulting in increased brand awareness and improved customer engagement.
- Analyzed data from various digital channels to refine targeting strategies, which enhanced overall campaign effectiveness.
Education
Bachelor of Science - Business And Management
04.2001 -
Associate of Applied Science - Occupational Health And Safety
04.2001 -
Bachelor of Arts - Visual Communications And Design
04.2001 -
Skills
PPC strategy
Campaign optimization
Conversion tracking
A/B testing
Audience segmentation
Bid management
ROI analysis
Keyword research
Client communication
Data-driven decision making
Performance metrics
Budget management
Digital marketing
Market research
Google Ads
Cross-channel marketing
Facebook Ads
Analytics platforms
Reporting tools
Customer acquisition
Social media marketing
Budgeting and allocation
Marketing campaign development
Data analytics
Budget administration
Marketing campaigns
Advertising management
Campaign management
Brand development
Facebook Ads strategy
Google Ads optimization
PPC campaign management
Software
Meta Panel
Google Ads
GA4
Criteo
DV360
Adform
Linkedin Ads
Tiktok Ads
X Ads
Adjust
MS Powerpoint
MS Outlook
Certification
Meta Certified Media Buying Professional
Interests
PC Gaming
Archaeology
History
Psychology
Discussing on interesting topics
Technology
Books
Music (All i like)
Timeline
Meta Certified Creative Strategy Professional
08-2025
Meta Certified Media Measurment Specialist
08-2025
Meta Certified Performance Marketing Specialist
08-2025
Meta Certified Technical Implementation Specialist
08-2025
Google Ads Video Certification
08-2025
Google Ads Display Certification
08-2025
Google Ads Search Certification
08-2025
Tiktok Media Buyer
08-2025
Meta Certified Media Buying Professional
05-2025
Performance Marketing Manager - OneIngage
10.2024 - Current
Senior Performance Marketing Specialist - OneIngage
08.2023 - 09.2024
Junior Performance Marketing Specialist - OneIngage
02.2022 - 08.2023
Freelance Digital Marketing Specialist - Self-employeed
03.2020 - 01.2022
Jr. Digital Marketing Specialist - Projectiw
11.2019 - 03.2020
Jr Performance Markting Specialist - Cimri
11.2018 - 10.2019
Anadolu Universitesi - Bachelor of Science, Business And Management
04.2001 -
Ataturk University - Associate of Applied Science, Occupational Health And Safety
04.2001 -
Işık University - Bachelor of Arts, Visual Communications And Design
04.2001 -