Khaled Alkhatib
Groningen
Summary
Entrepreneurial and creative Founder with a strong foundation in psychology, passionate about creating impactful, culturally rich experiences that foster community connection. Currently pursuing studies in psychology, which informs a deep understanding of consumer behavior and the power of music to bring people together. Founded Afrobeats Netherlands, a company dedicated to bridging cultures through vibrant Afrobeats events across the Netherlands. Experienced in strategic planning, crafting unique event experiences, and building inclusive communities. Proven track record of successful ventures, including leading teams to maximize impact, drive growth, and deliver unforgettable experiences that resonate on both personal and cultural levels.
Overview
2
2
years of professional experience
Work History
Founder
Afrobeats Netherlands
09.2022 - Current
- Established Afrobeats Netherlands as one of the market leaders in the Dutch Afrobeats scene within two years by driving a high annual growth rate through targeted market research, strategic partnerships, and innovative event promotion strategies, positioning the brand as one of the top choices for Afrobeats events across the Netherlands, particularly in the North.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Created and monitored promotional approaches to increase sales and profit levels.
- Created organization's mission and vision statements for use by employees.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Developed innovative sales and marketing strategies to facilitate business expansion
- Managed financial, operational and human resources to optimize business performance.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
Education
Bachelor of Science - Psychology
University of Groningen
Groningen02-2025
High School Diploma -
Albert-Einstein-Schule Laatzen
Hannover06-2020
Skills
- Revenue development
- Marketing
- Consulting
- Goal setting
- Recruitment and hiring
- Talent acquisition
- Team building
- Human resources
- Client engagement
- Entrepreneurial leadership
- Strategic planning
- Trends analysis
Languages
German
Native language
English
Proficient
C2
Arabic
Advanced
C1
Dutch
Elementary
A2
Timeline
Founder
Afrobeats Netherlands
09.2022 - Current
Bachelor of Science - Psychology
University of Groningen
High School Diploma -
Albert-Einstein-Schule Laatzen
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