Microsoft Office
Kerem Olcay
Product Executive
Kocaeli
Summary
As Product Executive at Ayakkabı Dünyası, I am responsible for developing and implementing brand plans, product portfolio, pricing, communication strategies, purchasing and creating collections. I leverage my analytical skills and market knowledge to create collections that meet customer needs and expectations, and collaborate with suppliers and internal teams to ensure product quality and timely delivery.
I have a bachelor's degree in business administration and management from Istanbul University, where I learned the fundamentals of marketing, finance, and operations. I also have certifications in collection creation and design process from Istanbul Fashion Academy. I am passionate about product management and constantly seek opportunities to improve my skills and knowledge in this field.
Overview
7
7
years of professional experience
2
2
Certifications
Work History
Product Executive
Ayakkabı Dünyası
01.2024 - Current
- Conducting market, competitor and trend analysis
- Determining trends, needs and customer profile of season, ensuring that collection products prepared with products suitable for brand are delivered at right time, at right price and in right quantities to warehouse
- Development and implementation of brand plans, product portfolio, pricing and communication strategies within framework of company strategies
- Collecting information about new product types and updates, and development of process with components
- Participating in domestic and international fair organizations, conducting supplier visits
- Conducting necessary preparations for periodical promotion and discount period
- Developing firm's producer portfolio
- Determining product range and price
- Managing entire process related to manufacturers
- Working closely with manufacturers on evolving strategy to meet market trends and shifts
- Optimized supply chain management with strategic vendor partnerships, reducing operational costs and improving efficiency.
- Mentored junior team members on best practices in product management, fostering professional growth within organization.
- Negotiating contracts with vendors and suppliers, minimizing costs.
- Mentoring junior team members on best practices in product management, fostering professional growth
- Managing end-to-end product lifecycle
Senior Product Specialist
Ayakkabı Dünyası
01.2022 - Current
Product Specialist
Ayakkabı Dünyası
06.2020 - Current
Product Specialist
Sertex
10.2018 - 01.2020
- Follow-up of all processes related to product and product groups, reporting and development
- Creating collection according to needs and expectations of market
- To prepare textile fairs that take place as participant abroad
- Make customer visits and market analysis
- Being responsible for preparing catalogs, brochures, handbooks and training books
- Creating product marketing plans
- Preparing budget target studies on yearly basis
- Preparing product sales performance analysis and take action
- Classification according to product profitability analysis
- Preparing content of website and mobile application
- Determining product groups and creating combined product groups
- Following up website revisions and prepare contents
- Analyzing and make improvements in field of Business Development after customer interviews
- Conducting domestic and international fair preparation stages
- Preparing fair stand and visual arrangement stages
Product Specialist Assistant
FLO Mağazacılık
09.2017 - 10.2018
- Supporting to category managers in all processes in procurement of category products by working with domestic and foreign market producers
- Determining trends, needs and customer profile of season, ensuring that collection products prepared with products suitable for brand are delivered at right time, at right price and in right quantities to warehouse
- Assisting all work related to product / collection department
- Monitoring of (R & D) products
- Executing product data entries
- Supporting procurement processes
- Product reporting for categories under their responsibility
- Providing order of showrooms of category
- Supporting processes such as photo shoots, magazine preparations
- Supporting manager by participating in collection selection presentations in order periods
- Contributing to range plan work prepared for each season
- Performing competitor visits every season in order to evaluate and develop collection
- Managing process with producers
Education
Bachelor's Degree - Business Administration
Istanbul University
Istanbul 04.2001 -
High School Diploma -
Cahit Elginkan Anatolian High School
Kocaeli 04.2001 -
Skills
Product Management
Product Portfolio Management
Pricing strategy
Product Lifecycle Management
Product Promotion
Customer Segmentation
Product positioning
Supplier Management
Design thinking
Microsoft Office
Problem-Solving
New Product Development
Time Management
Teamwork and Collaboration
Market Research Analysis
Competitor Analysis
Software
Languages
Turkish
Native language
English
Upper intermediate
B2
Certification
IMA - Creating Collection and Design Process
Projects
- Recycle Shoes
The collection consists of a combination of knitted linen fabric made from recycled yarns, organic vegan leather and soles made from recycled rubber materials.
Timeline
Product Executive
Ayakkabı Dünyası
01.2024 - Current
Senior Product Specialist
Ayakkabı Dünyası
01.2022 - Current
Product Specialist
Ayakkabı Dünyası
06.2020 - Current
IMA - Creating Collection and Design Process
02-2019
IMA - Moodboard Creation Techniques
02-2019
Product Specialist
Sertex
10.2018 - 01.2020
Product Specialist Assistant
FLO Mağazacılık
09.2017 - 10.2018
Bachelor's Degree - Business Administration
Istanbul University
04.2001 -
High School Diploma -
Cahit Elginkan Anatolian High School
04.2001 -