Years Professional Experience
Kerem Demirgil
Pharmacist
Istanbul
Summary
Customer-oriented General Manager with 25 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen. Seeking new career opportunities in senior management roles within the derma-cosmetics, consumer healthcare, or cosmetics industries, focusing on strategic leadership, business growth, and team development.
Overview
25
25
15
15
Years Multinational Experience
8
8
Years Sales Experience
8
8
Years Marketing Experience
5
5
Years General Manager Experience
5
5
Years Consulting Experience
3
3
Coaching Certificates
2
2
Languages
Work History
Pharmacist
Kerem Demirgil Pharmacy
08.2020 - 10.2024
- Successfully maintained high profitability throughout the pharmacy's operational period
- Achieved a significant increase in annual sales revenue consistently each year
- Ensured a balanced revenue stream with a strategic focus on non-pharmaceutical products
- Maintained profitability at around 15-20%,increased annual sales revenue by over 100% compared to the previous year
- Key parameters, such as keeping the SGK revenue ratio at 35% of total sales and having the non-pharmaceutical category comprise 70% of total revenue
General Manager
Alyors Group
04.2024 - 07.2024
- Contributed to company growth through successful strategic initiatives and continuous process enhancements
- Boosted profitability by managing and optimizing key business processes
- Elevated customer satisfaction by implementing rigorous quality improvements
- Responsible for the sales, marketing, finance, research and
development, quality control, production, planning, procurement, and
logistics departments, managing a workforce of 80 people
Guest Lecturer
İstanbul University
10.2018 - 09.2021
- Taught a course on Pharmacy Management and Entrepreneurship to fifth-year pharmacy students, focusing on essential skills for navigating the business aspects of the pharmacy profession
- Developed a curriculum aimed at preparing students for the business world by covering core topics in pharmacy management and foundational principles of entrepreneurship
Management Consultant
Kerem Demirgil Consultancy
01.2015 - 08.2020
- Established a trusted consulting organization with a strong client base and a reputation for delivering results
- Successfully transitioned from pharmacy-focused consulting to broader management consulting, reflecting adaptability and sector expertise
- Portfolio includes approximately 100 different clients, the majority of whom are pharmacists
General Manager
Lansinoh Turkey
03.2014 - 08.2017
- Drove revenue growth, reaching over 15,000 points of sale and securing significant market presence
- Established Izmir production facility, contributing to 15% of group's production and enhancing global export capacity
- Led brand to win consumer accolades, reinforcing brand equity in the Turkish market
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations
Commercial Director
Lansinoh Turkey
07.2010 - 03.2014
- Achieved steady year-over-year sales growth, supported by strategic pricing and market penetration efforts
- Successfully led and motivated a 30-person sales team, optimizing performance and meeting sales targets
- Promoted to General Manager based on sales achievements and leadership capabilities
- Conducted comprehensive market research to identify new opportunities for product expansion and innovation
- Provided extensive leadership by effectively communicating strategic goals and plans
Senior Brand Manager
Te-Ha Group
03.2009 - 07.2010
- Established new market presence for Klorane and Filorga, securing distribution in pharmacies and positioning both brands effectively within the competitive landscape
- Managed high-impact marketing activities within budget constraints, achieving substantial brand awareness and sales growth in targeted pharmacies
- Successfully launched Klorane in Turkey, securing placement on approximately 300 pharmacy shelves
- Launched the French derma-cosmetic brand Filorga in Turkey, ensuring its
presence in about 50 pharmacies - Managed a marketing budget of approximately 1.5 million USD and facilitated the sales of the brands, responsible for in about 300 pharmacies
Business Unit Director
Er-Kim Pharma
03.2008 - 03.2009
- Increased product availability through warehouse and direct pharmacy distribution, resulting in significant sales growth
- Achieved strong performance metrics for Inversion, establishing the brand's presence and driving revenue within the competitive OTC market
- Initiated direct distribution to approximately 100 pharmacies, which led to increased sales
- Managed a business unit generating approximately 1 million USD in sales
revenue - Managed budget planning and financial forecasting, consistently meeting or exceeding fiscal targets set by the organization
Medical Relations and Training Manager
L'Oréal Turkey
03.2004 - 03.2008
- Positioned La Roche-Posay as the leading brand in IMS market share through strategic initiatives and effective training programs
- Built strong relationships with over 500 pharmacists, increasing brand recommendations and securing top market status in the derma-cosmetics segment
- Managed and successfully coordinated a medical sales team of 20 people
- Increased IMS market share to 40% and the sell-out rate to 60%
- Organized visits, training sessions, and scientific meetings with approximately 1,200 dermatologists and 7,500 pharmacists and their staff, creating collaboration opportunities
Training Manager
L'Oréal Turkey
03.2002 - 03.2004
- Increased sell-out performance significantly, positioning Vichy as the leading derma-cosmetics brand in pharmacist recommendations
- Delivered high-impact training to 8,000+ pharmacists, directly enhancing brand knowledge and sell-out results across the market
- Increased sell-out rate to 45%
- Significantly boosted the brand's sales performance
- Conducted product, sales, and personal development trainings for approximately 8,000 pharmacists and their staff
- Managed call center operations, enhanced customer satisfaction and ensured smooth communication processes
Scientific Communication Manager
L'Oréal Turkey
03.2001 - 03.2002
- Successfully promoted Vichy's scientific expertise through targeted congress participation and dermatologist visits, strengthening the brand's position as a trusted scientific leader
- Managed a comprehensive budget, ensuring efficient use of resources for maximum impact in scientific marketing activities and communications
- Attended 10 congresses and events on behalf of Vichy, conducted 250 visits to dermatologists, including 20 VIP visits
- Managed budgets for congresses, seminars, sample distribution, sponsorships, and print media
Regional Sales Manager
L'Oréal Turkey
03.2000 - 03.2001
- Successfully increased the number of pharmacies and achieved sales revenue growth by implementing effective sales strategies and maintaining strong customer relationships
- Contributed to brand awareness and customer loyalty through targeted visits and promotional activities
- Responsible for all visitation, promotion, penetration, sales, collection, and reporting activities for the Vichy brand in Istanbul-Anatolian side and the Eastern Marmara Region at L'Oréal Turkey
- Increased the number of pharmacy dealerships by 100% and boosted sales revenue by 130% by effectively planning customer visits
Sales Consultant
Vepa Cosmetics
07.1998 - 03.2000
- Consistently ranked the sales points managed among the top performers in revenue, achieving sales targets and visibility goals through strategic planning and strong customer engagement
- the brand at the assigned sales points consistently ranked as the sales leader during promotional periods and within the top 3 during other times
Education
MBA - English
Yeditepe University
Istanbul 10.1999 - 06.2002
Pharmacy - Turkish
Istanbul University
Istanbul 10.1994 - 06.1999
Mathematics - English
Haydarpaşa Anatolian High School
Istanbul 09.1990 - 06.1994
Skills
Derma-cosmetics
Cosmetics
Over-the-Counter (OTC)
Consumer Healthcare
Mother, Baby & Breastfeeding
Sales, Marketing, Medical Relations, Training
General Management and Leadership
Certification
Adler International ,Coaching Conversations in the Context of Work
Languages
Turkish
Bilingual or Proficient (C2)
English
Advanced (C1)
Timeline
General Manager
Alyors Group
04.2024 - 07.2024
Pharmacist
Kerem Demirgil Pharmacy
08.2020 - 10.2024
Guest Lecturer
İstanbul University
10.2018 - 09.2021
Adler International ,Moving Toward Artful Coaching
05-2015
Adler International ,Foundations of Professional Coaching
04-2015
Adler International ,Coaching Conversations in the Context of Work
03-2015
Management Consultant
Kerem Demirgil Consultancy
01.2015 - 08.2020
General Manager
Lansinoh Turkey
03.2014 - 08.2017
Commercial Director
Lansinoh Turkey
07.2010 - 03.2014
Senior Brand Manager
Te-Ha Group
03.2009 - 07.2010
Business Unit Director
Er-Kim Pharma
03.2008 - 03.2009
Medical Relations and Training Manager
L'Oréal Turkey
03.2004 - 03.2008
Training Manager
L'Oréal Turkey
03.2002 - 03.2004
Scientific Communication Manager
L'Oréal Turkey
03.2001 - 03.2002
Regional Sales Manager
L'Oréal Turkey
03.2000 - 03.2001
MBA - English
Yeditepe University
10.1999 - 06.2002
Sales Consultant
Vepa Cosmetics
07.1998 - 03.2000
Pharmacy - Turkish
Istanbul University
10.1994 - 06.1999
Mathematics - English
Haydarpaşa Anatolian High School
09.1990 - 06.1994