Years Professional Experience
Kerem Demirgil
Pharmacist
Istanbul
Summary
Customer-oriented General Manager with 25 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen. Seeking new career opportunities in senior management roles within the derma-cosmetics, consumer healthcare, or cosmetics industries, focusing on strategic leadership, business growth, and team development.
Overview
25
25
15
15
Years Multinational Experience
8
8
Years Sales Experience
8
8
Years Marketing Experience
5
5
Years General Manager Experience
5
5
Years Consulting Experience
3
3
Coaching Certificates
2
2
Languages
Work History
Pharmacist
Kerem Demirgil Pharmacy
08.2020 - 10.2024
- Successfully maintained high profitability throughout the pharmacy's operational period
- Achieved a significant increase in annual sales revenue consistently each year
- Ensured a balanced revenue stream with a strategic focus on non-pharmaceutical products
- Maintained profitability at around 15-20%,increased annual sales revenue by over 100% compared to the previous year
- Key parameters, such as keeping the SGK revenue ratio at 35% of total sales and having the non-pharmaceutical category comprise 70% of total revenue
General Manager
Alyors Group
04.2024 - 07.2024
- Contributed to company growth through successful strategic initiatives and continuous process enhancements
- Boosted profitability by managing and optimizing key business processes
- Elevated customer satisfaction by implementing rigorous quality improvements
- Responsible for the sales, marketing, finance, research and
development, quality control, production, planning, procurement, and
logistics departments, managing a workforce of 80 people
Guest Lecturer
İstanbul University
10.2018 - 09.2021
- Taught a course on Pharmacy Management and Entrepreneurship to fifth-year pharmacy students, focusing on essential skills for navigating the business aspects of the pharmacy profession
- Developed a curriculum aimed at preparing students for the business world by covering core topics in pharmacy management and foundational principles of entrepreneurship
Management Consultant
Kerem Demirgil Consultancy
01.2015 - 08.2020
- Established a trusted consulting organization with a strong client base and a reputation for delivering results
- Successfully transitioned from pharmacy-focused consulting to broader management consulting, reflecting adaptability and sector expertise
- Portfolio includes approximately 100 different clients, the majority of whom are pharmacists
General Manager
Lansinoh Turkey
03.2014 - 08.2017
- Drove revenue growth, reaching over 15,000 points of sale and securing significant market presence
- Established Izmir production facility, contributing to 15% of group's production and enhancing global export capacity
- Led brand to win consumer accolades, reinforcing brand equity in the Turkish market
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations
Commercial Director
Lansinoh Turkey
07.2010 - 03.2014
- Achieved steady year-over-year sales growth, supported by strategic pricing and market penetration efforts
- Successfully led and motivated a 30-person sales team, optimizing performance and meeting sales targets
- Promoted to General Manager based on sales achievements and leadership capabilities
- Conducted comprehensive market research to identify new opportunities for product expansion and innovation
- Provided extensive leadership by effectively communicating strategic goals and plans
Senior Brand Manager
Te-Ha Group
03.2009 - 07.2010
- Established new market presence for Klorane and Filorga, securing distribution in pharmacies and positioning both brands effectively within the competitive landscape
- Managed high-impact marketing activities within budget constraints, achieving substantial brand awareness and sales growth in targeted pharmacies
- Successfully launched Klorane in Turkey, securing placement on approximately 300 pharmacy shelves
- Launched the French derma-cosmetic brand Filorga in Turkey, ensuring its
presence in about 50 pharmacies - Managed a marketing budget of approximately 1.5 million USD and facilitated the sales of the brands, responsible for in about 300 pharmacies
Business Unit Director
Er-Kim Pharma
03.2008 - 03.2009
- Increased product availability through warehouse and direct pharmacy distribution, resulting in significant sales growth
- Achieved strong performance metrics for Inversion, establishing the brand's presence and driving revenue within the competitive OTC market
- Initiated direct distribution to approximately 100 pharmacies, which led to increased sales
- Managed a business unit generating approximately 1 million USD in sales
revenue - Managed budget planning and financial forecasting, consistently meeting or exceeding fiscal targets set by the organization
Medical Relations and Training Manager
L'Oréal Turkey
03.2004 - 03.2008
- Positioned La Roche-Posay as the leading brand in IMS market share through strategic initiatives and effective training programs
- Built strong relationships with over 500 pharmacists, increasing brand recommendations and securing top market status in the derma-cosmetics segment
- Managed and successfully coordinated a medical sales team of 20 people
- Increased IMS market share to 40% and the sell-out rate to 60%
- Organized visits, training sessions, and scientific meetings with approximately 1,200 dermatologists and 7,500 pharmacists and their staff, creating collaboration opportunities
Training Manager
L'Oréal Turkey
03.2002 - 03.2004
- Increased sell-out performance significantly, positioning Vichy as the leading derma-cosmetics brand in pharmacist recommendations
- Delivered high-impact training to 8,000+ pharmacists, directly enhancing brand knowledge and sell-out results across the market
- Increased sell-out rate to 45%
- Significantly boosted the brand's sales performance
- Conducted product, sales, and personal development trainings for approximately 8,000 pharmacists and their staff
- Managed call center operations, enhanced customer satisfaction and ensured smooth communication processes
Scientific Communication Manager
L'Oréal Turkey
03.2001 - 03.2002
- Successfully promoted Vichy's scientific expertise through targeted congress participation and dermatologist visits, strengthening the brand's position as a trusted scientific leader
- Managed a comprehensive budget, ensuring efficient use of resources for maximum impact in scientific marketing activities and communications
- Attended 10 congresses and events on behalf of Vichy, conducted 250 visits to dermatologists, including 20 VIP visits
- Managed budgets for congresses, seminars, sample distribution, sponsorships, and print media
Regional Sales Manager
L'Oréal Turkey
03.2000 - 03.2001
- Successfully increased the number of pharmacies and achieved sales revenue growth by implementing effective sales strategies and maintaining strong customer relationships
- Contributed to brand awareness and customer loyalty through targeted visits and promotional activities
- Responsible for all visitation, promotion, penetration, sales, collection, and reporting activities for the Vichy brand in Istanbul-Anatolian side and the Eastern Marmara Region at L'Oréal Turkey
- Increased the number of pharmacy dealerships by 100% and boosted sales revenue by 130% by effectively planning customer visits
Sales Consultant
Vepa Cosmetics
07.1998 - 03.2000
- Consistently ranked the sales points managed among the top performers in revenue, achieving sales targets and visibility goals through strategic planning and strong customer engagement
- the brand at the assigned sales points consistently ranked as the sales leader during promotional periods and within the top 3 during other times
Education
MBA - English
Yeditepe University
Istanbul 10.1999 - 06.2002
Pharmacy - Turkish
Istanbul University
Istanbul 10.1994 - 06.1999
Mathematics - English
Haydarpaşa Anatolian High School
Istanbul 09.1990 - 06.1994
Skills
Derma-cosmetics
Certification
Adler International ,Coaching Conversations in the Context of Work
Languages
Turkish
Bilingual or Proficient (C2)
English
Advanced (C1)
Timeline
General Manager
Alyors Group
04.2024 - 07.2024
Pharmacist
Kerem Demirgil Pharmacy
08.2020 - 10.2024
Guest Lecturer
İstanbul University
10.2018 - 09.2021
Adler International ,Moving Toward Artful Coaching
05-2015
Adler International ,Foundations of Professional Coaching
04-2015
Adler International ,Coaching Conversations in the Context of Work
03-2015
Management Consultant
Kerem Demirgil Consultancy
01.2015 - 08.2020
General Manager
Lansinoh Turkey
03.2014 - 08.2017
Commercial Director
Lansinoh Turkey
07.2010 - 03.2014
Senior Brand Manager
Te-Ha Group
03.2009 - 07.2010
Business Unit Director
Er-Kim Pharma
03.2008 - 03.2009
Medical Relations and Training Manager
L'Oréal Turkey
03.2004 - 03.2008
Training Manager
L'Oréal Turkey
03.2002 - 03.2004
Scientific Communication Manager
L'Oréal Turkey
03.2001 - 03.2002
Regional Sales Manager
L'Oréal Turkey
03.2000 - 03.2001
MBA - English
Yeditepe University
10.1999 - 06.2002
Sales Consultant
Vepa Cosmetics
07.1998 - 03.2000
Pharmacy - Turkish
Istanbul University
10.1994 - 06.1999
Mathematics - English
Haydarpaşa Anatolian High School
09.1990 - 06.1994