Solution Design And Optimization Manager At Trendyol Group
Istanbul
Overview
11
11
years of professional experience
6
6
years of post-secondary education
4
4
Languages
Work History
Solution Design and Business Optimization Manager
Trendyol Group
07.2023 - Current
Responsible for all new facility projects at Trendyol Express, including end-to-end project management and execution.
Led the design and implementation of sorting centers with a focus on operational efficiency and scalability.
Managed capital expenditure (CAPEX) planning and budgeting for infrastructure projects.
Successfully delivered the new GF sorting center and office project with a total CAPEX of $150M.
Conducted company-wide process improvement initiatives through optimization and simulation studies to enhance efficiency and reduce costs.
Solution Design Executive
Trendyol Group
07.2019 - 07.2023
Built a new Solution Design team from scratch, defining roles, responsibilities, and key performance metrics.
Pioneered the implementation of sorter automation systems in the national cargo sector — a first in the industry.
Led the launch of 17 new cross-dock facilities, covering a total area of over 100,000 m² across the country.
Designed and scaled a sorting network from handling 100K parcels per day to a capacity of over 2M parcels per day.
Operational Excellence Executive
Trendyol Group
01.2021 - 01.2022
Established the Operational Excellence team from the ground up, including team structure and strategy.
Led the recruitment process for new team members and defined clear roles and responsibilities.
Developed and aligned the team’s roadmap with overall company strategy to support long-term operational goals.
Project Lead & Researcher @ Borusan Ar-Ge
Borusan Holding
11.2017 - 06.2019
Managing optimization projects to improve processes of Borusan Holding group companies.
Organizing and participating in customer meetings to catch up and support needed improvements.
Main Projects:
Last Mile Delivery Operations of Borusan Logistics: Fully responsible of designing and improving algorithm to minimize routing costs by considering customer's constraints. Implementing designed algorithm to the Borusan Logistics transportation management system.
Optimization of Reversible Cold Rolling Process of Borçelik: Heuristic algorithm designed to minimize total rolling process time by changing input parameters of process.
System Simulation for Borusan Mannesman: Simulation model created in SIMIO to examine possible production layout scenarios for new plant.
Business Development Specialist
Ekol Logistics
11.2014 - 10.2017
Supported project managers in the execution of large-scale implementation projects, contributing to planning and coordination efforts.
Assisted in the process and system design of an automated AS/RS warehouse in Konya for a major FMCG client, focusing on operational efficiency.
Took initiative in leading optimization studies to improve warehouse workflows and reduce operational bottlenecks.
Contributed to the enhancement of the in-house Warehouse Management System (WMS) by identifying improvement areas and supporting development efforts.
<ul><li>Managed end-to-end client journeys across residential and commercial lighting projects, ensuring alignment of aesthetic design with technical feasibility.</li><li>Drove revenue growth and new business development through personalized client consultations, targeted relationship-building, and market exploration.</li><li>Supervised and delivered multiple high-value projects, collaborating with architects, designers, and procurement leads for flawless execution.</li><li>Mentored new team members, elevating overall team capability and customer engagement standards.</li><li>Played an active role in client feedback integration, contributing to continual process and strategy enhancements.</li><li>Entrusted with flagship accounts and time-sensitive, complex projects, reflecting strong leadership and problem-solving abilities.</li><li>Contributed to the optimization of showroom operations, enhancing brand image and improving customer experience.</li></ul> at ESQRO Lighting Co.<ul><li>Managed end-to-end client journeys across residential and commercial lighting projects, ensuring alignment of aesthetic design with technical feasibility.</li><li>Drove revenue growth and new business development through personalized client consultations, targeted relationship-building, and market exploration.</li><li>Supervised and delivered multiple high-value projects, collaborating with architects, designers, and procurement leads for flawless execution.</li><li>Mentored new team members, elevating overall team capability and customer engagement standards.</li><li>Played an active role in client feedback integration, contributing to continual process and strategy enhancements.</li><li>Entrusted with flagship accounts and time-sensitive, complex projects, reflecting strong leadership and problem-solving abilities.</li><li>Contributed to the optimization of showroom operations, enhancing brand image and improving customer experience.</li></ul> at ESQRO Lighting Co.
<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform