Kübra Özdemir
Brand Strategy & Creative Growth Consultant
ISTANBUL
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
15
15
years of professional experience
8
8
years of post-secondary education
2
2
Languages
Work History
Brand Strategy & Creative Consultant
Self-employeed
, Turkey
01.2024 - Current
- Partner with founders, fashion entrepreneurs, and creative teams to build purpose-driven, emotionally resonant brands with strong global positioning.
- Develop authentic brand narratives, ESG-aligned positioning strategies, and consumer-relevant storytelling
Guide the creation of trend-led, commercially viable collections across womenswear, lingerie, homewear, and emerging fashion categories. - Provide strategic insights based on Gen Z behavior, macro trends, and global market shifts to inform brand and product direction.
- Mentor creative leaders and founders to foster innovation, collaboration, and values-driven leadership.
- Deliver personal strategy and growth coaching to help individuals lead with clarity, self-awareness, and adaptability
Advised fashion tech startups and legacy brands on repositioning for digital-native markets. - Led rebranding and collection strategies that improved engagement and global scalability.
- Supported female entrepreneurs in launching sustainable fashion lines with meaningful market positioning.
- Combine design intelligence with business strategy to build conscious, future-ready brands and the leaders behind them.
Co-Founder Creative Director I Brand Strategist
Mosrose
Milan
05.2010 - 12.2024
- Co-founded and scaled Mosrose from a boutique concept into a globally recognized lingerie and loungewear brand rooted in Italian craftsmanship and modern design sensibilities.
- Defined the brand’s DNA, visual identity, and long-term creative direction; aligned product aesthetics with commercial goals and evolving market trends.
- Designed and launched over 40 seasonal collections across lingerie, loungewear, and homewear balancing artistic innovation with retail performance.
- Oversaw end-to-end processes from concept and design to production, merchandising, and international marketing
- Expanded brand presence into 300+ multi-brand retailers across Italy, including high-end boutiques and department stores.
- Led strategic entry into digital commerce via partnerships with leading European online platforms such as Showroomprivé (France) and SaldiPrivati (Italy).
- Identified emerging trends and transformed them into new product opportunities, consistently staying ahead of fashion and lifestyle shifts.
- Built and led a multidisciplinary team; implemented systems for quality control, team training, and cross-functional collaboration
- Improved production efficiency and product consistency by redesigning internal workflows and aligning design, sourcing, and manufacturing operations.
- Strengthened Mosrose’s position in both domestic and international markets through cohesive brand storytelling, experiential marketing, and data-informed decision-making
- Co-founded and scaled Mosrose from a boutique concept into a globally recognized lingerie and loungewear brand rooted in Italian craftsmanship and modern design sensibilities.
- Defined the brand’s DNA, visual identity, and long-term creative direction; aligned product aesthetics with commercial goals and evolving market trends Designed and launched over 40 seasonal collections across lingerie, loungewear, and homewear balancing artistic innovation with retail performance Oversaw end-to-end processes from concept and design to production, merchandising, and international marketing.
- Expanded brand presence into 300+ multi-brand retailers across Italy, including high-end boutiques and department stores Led strategic entry into digital commerce via partnerships with leading European online platforms such as Showroomprivé (France) and SaldiPrivati (Italy) Identified emerging trends and transformed them into new product opportunities, consistently staying ahead of fashion and lifestyle shifts.
- Built and led a multidisciplinary team; implemented systems for quality control, team training, and cross-functional collaboration Improved production efficiency and product consistency by redesigning internal workflows and aligning design, sourcing, and manufacturing operations.
- Strengthened Mosrose’s position in both domestic and international markets through cohesive brand storytelling, experiential marketing, and data-informed decision-making.
Creative Consultant
LC Waikiki
, Turkey
06.2020 - 09.2023
- Consulted for LCW Dream on seasonal and capsule collections across lingerie, loungewear, homewear and swimwear, integrating Italian design principles with global market insights.
- Led the design and strategy of 25+ seasonal and special-edition collections, distributed via e-commerce and in 300+ physical stores across Turkey and international markets.
- Developed product lines that expanded audience reach, enhanced brand visibility, and increased engagement with new customer segments.
- Introduced smart fits, performance fabrics, and comfort-focused innovations in collaboration with suppliers in Turkey and China.
- Directed visual and creative direction through mood boards, concept themes, and trend forecasting aligned with consumer behavior analytics.
- Worked cross-functionally with merchandising, marketing, and production teams to ensure cohesive brand expression from concept to final product.
- Played a key role in aligning the LCW Dream sub-brand with aspirational yet accessible design narratives, modernizing its image and product offerings in a competitive market.
Education
Fashion Design
IED Istituto Europeo Di Design
Milan 11.2010 - 11.2011
Strategic Design And Value Offering
Politecnico Di Milano
Milan 10.2008 - 10.2010
Bachelor of Science - International Trade And Business Organization
Yeditepe Univesity
Istanbul 09.2003 - 09.2008
Skills
Fashion Design & Collection Planning, Creative Direction, Trend Forecasting, Brand Strategy, Marketing & Communication Strategy
Timeline
Brand Strategy & Creative Consultant
Self-employeed
01.2024 - Current
Creative Consultant
LC Waikiki
06.2020 - 09.2023
Fashion Design
IED Istituto Europeo Di Design
11.2010 - 11.2011
Co-Founder Creative Director I Brand Strategist
Mosrose
05.2010 - 12.2024
Strategic Design And Value Offering
Politecnico Di Milano
10.2008 - 10.2010
Bachelor of Science - International Trade And Business Organization
Yeditepe Univesity
09.2003 - 09.2008