Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Karya Akyüz

Business Analytics & Strategy Specialist
Istanbul,34

Summary

Dynamic and results-driven Strategy and Business Analytics Specialist. Proven track record in driving revenue growth and optimizing business performance through data-driven insights and strategic planning.

I am responsible for determining business strategies by calculating ROAS (Return on Ad Spend). Achieved a significant revenue increase, showcasing the ability to transform insights into actionable growth strategies. I also plan financial assistant strategies for HangiKredi based on comprehensive market research to create a strategy-aligned roadmap. Additionally, integrating AI perspectives into business processes.

Overview

3
3
years of professional experience

Work History

Business Analytics & Strategy Specialist

HangiKredi
11.2023 - Current
  • Determining the business strategy by calculating ROAS weekly, which includes unit revenue, revenue, cost and traffic information. As a result of a thorough analysis of this report, the ROAS has increased by 34% since the beginning of the year.
  • According the market researches, planning HangiKredi’s financial asisstan strategy, collaborating with the product team to define a roadmap aligned with this strategy.
  • Gathering AI ideas identified by business teams, organizing the AI team’s backlog, integrating AI perspectives into business processes, and ensuring the deployment of completed projects.

Business Development Assistant Specialist

HangiKredi
08.2022 - 10.2023
  • Preparation of sales and conversion rate reports with the data received from associated banks.
  • Deciding what actions to take to improve revenue with Growth and Digital Marketing teams.
  • Through the actions and strong collaborations, there has been a 229% increase in monthly revenue over a period of 1.5 years.
  • Developing collaborations according conversion rate of products with account managers.
  • Channel managment based on unit income analysis.

Affluent Segment Sales Managment Traniee

QNB Finansbank
08.2021 - 09.2021
  • Including the branch circulars, calculate the daily pool rates, the maximum rates, and extreme rates.
  • Preparing presentations about bank efficiency and product sales.
  • Inspect the daily volume reports and updating documents according to changes.

Education

Bachelor of Science - Geophysical Engineering

İstanbul Technichal University
04.2001 -

High School Diploma -

Maltepe Anatolian High School
04.2001 -

Skills

MS Office

Data-Driven Decision-Making

Backlog Managment

Jira & Atlassian

Looker Studio & Tableu

SQL

Languages

Turkish
Native language
English
Advanced
C1
German
Elementary
A2

Timeline

Business Analytics & Strategy Specialist

HangiKredi
11.2023 - Current

Business Development Assistant Specialist

HangiKredi
08.2022 - 10.2023

Affluent Segment Sales Managment Traniee

QNB Finansbank
08.2021 - 09.2021

Bachelor of Science - Geophysical Engineering

İstanbul Technichal University
04.2001 -

High School Diploma -

Maltepe Anatolian High School
04.2001 -
Karya AkyüzBusiness Analytics & Strategy Specialist