Kami Vanlıoğlu
Associate Digital Director
Istanbul,Turkey
Summary
Accomplished Digital Associate Director with a proven track record at MG Media, enhancing brand visibility and engagement through innovative digital strategies and influencer marketing. Skilled in leading cross-functional teams and maximizing ROI, demonstrated by successful campaigns and strategic budget management. Expert in digital advertising and possesses exceptional problem-solving abilities, ensuring optimal campaign performance and brand loyalty. Digital professional with demonstrated expertise in leveraging digital tools and strategies to drive impactful results. Skilled in project management, data analysis, and digital marketing, with strong emphasis on team collaboration and adaptability. Known for delivering consistent outcomes through innovative solutions and effective communication. Proven ability to thrive in fast-paced environments and manage shifting priorities seamlessly.
Overview
3
3
years of professional experience
3
3
Languages
Work History
Associate Digital Director
MG Media - TAB Gida, Flormar, Mango
Istanbul, Turkey
12.2024 - Current
- Collaborated with cross-functional teams to create cohesive branding messages across all digital channels.
- Developed innovative approaches to storytelling through multimedia content, enhancing user engagement and experience.
- Achieved higher conversion rates through A/B testing landing pages designs for optimal results in lead generation campaigns.
- Increased brand visibility by developing and executing comprehensive digital media strategies.
- Spearheaded social media strategy development, resulting in greater reach and higher levels of engagement from followers.
- Successfully managed budget allocation to maximize ROI in various digital marketing campaigns.
- Managed relationships with external partners, including agencies and vendors, ensuring successful collaboration on projects.
- Launched successful digital marketing campaigns that achieved goals for increased brand awareness.
Digital Media Manager
OMG/PHD - Unilever (Ice Cream/Algida)
Istanbul, Turkey
06.2023 - 12.2024
- Managed social media channels to drive engagement, expand audience reach, and foster brand loyalty.
- Enhanced brand visibility by implementing strategic digital campaigns across multiple platforms.
- Maximized ROI on ad spend by allocating budget strategically across various digital channels based on performance insights.
- Directed work of lighting and sound crews to coordinate efficient production operations.
- Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
- Collaborated with cross-functional teams on integrated marketing campaigns for maximum impact.
- Implemented data-driven strategies to refine targeting and improve overall campaign performance.
- Analyzed web analytics to identify trends, optimize user experience, and increase conversion rates.
Digital Media Manager
OPN - Ulker
Istanbul, Turkey
08.2022 - 06.2023
- Managed social media channels to drive engagement, expand audience reach, and foster brand loyalty.
- Enhanced brand visibility by implementing strategic digital campaigns across multiple platforms.
- Maximized ROI on ad spend by allocating budget strategically across various digital channels based on performance insights.
- Directed work of lighting and sound crews to coordinate efficient production operations.
- Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
- Collaborated with cross-functional teams on integrated marketing campaigns for maximum impact.
- Implemented data-driven strategies to refine targeting and improve overall campaign performance.
- Analyzed web analytics to identify trends, optimize user experience, and increase conversion rates.
Digital Media Supervisor
OPN - Ulker
Istanbul, Turkey
12.2021 - 08.2022
- Managed social media channels to drive engagement, expand audience reach, and foster brand loyalty.
- Maximized ROI on ad spend by allocating budget strategically across various digital channels based on performance insights.
- Collaborated with cross-functional teams on integrated marketing campaigns for maximum impact.
- Creating digital media plans by data driven based.
- Trained junior staff members on best practices for digital media management, fostering a culture of continuous learning and improvement.
- Monitored competitor activity closely, identifying opportunities for differentiation within the crowded digital landscape.
- Developed project budgets and managed media plan costs.
- Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.
Education
Bachelor's Degree - Advertising
İstanbul Bilgi University
Istanbul 06.2019 - 06.2019
Skills
Online advertising
Influencer marketing
Digital strategy
Digital advertising
Microsoft office
Time management
Problem-solving abilities
Social media strategy
Multitasking
Digital marketing
Brand Strategy
Timeline
Associate Digital Director
MG Media - TAB Gida, Flormar, Mango
12.2024 - Current
Digital Media Manager
OMG/PHD - Unilever (Ice Cream/Algida)
06.2023 - 12.2024
Digital Media Manager
OPN - Ulker
08.2022 - 06.2023
Digital Media Supervisor
OPN - Ulker
12.2021 - 08.2022
Bachelor's Degree - Advertising
İstanbul Bilgi University
06.2019 - 06.2019