Kadir Özgür Topaloğlu

Work History

Head of Product

Sors LLC

3 2022 - Current

Responsible for developing and promoting SORS brand unique value proposition, overseeing its growth, and executing activation campaigns
Conduct competitive analyses, market research, and collaborate across functions to align initiatives with business goals, driving brand success through analytics and creativity
Proficient in pricing management, cost optimization, and contract negotiation for sustainable business growth
Responsible for the strategic planning and execution of vendor and go-to-market strategies
This entails developing and implementing a vendor strategy to optimize supplier relationships, sourcing, and procurement processes
Additionally, crafting a robust go-to-market strategy to effectively launch and position our products/services in the marketplace, considering market research, competitive analysis, and marketing initiatives to drive successful market penetration and revenue growth

Retail & B2B Sales Director

Aztek Teknoloji

09.2022 - 03.2023

The retail strategy was restructured
Store openings were carried out in high-potential locations.( 2 openings )
The store concept design was revamped, and in-store executions were developed to provide customers with a premium product experience
Through product training and product display, we achieved a 4X revenue growth in the premium product segment
As the Samsung brand leader, to prepare the annual strategic planning of premium segment TV / AV products
Preparing the annual purchasing plan and planning its breakdown by channel
Maximizing sales efficiency with commercial campaigns
As the retail leader, increasing the turnover, profitability and product efficiency of the stores in the 3 existing Premium locations
Expansion of the retail channel
Increasing the performance and profitability of existing stores
Management responsibilities for an 8-member team, which comprised the sales, product, and field operations functions

Head Of Retail

Samsung Electronics

02.2019 - 04.2022

Formulating and implementing an aligned set of strategies, tactics, and resources that enable the organization to achieve retail targets by store level, also responsible for the sales of partner application channels within Samsung TVs
Acting as a TV/AV department head, maximizing the marketing impact by developing the communication strategy and marketing KPI in accordance with company objectives and effectively leading a team of 8 in respective operations
Managing all training functions of the TV business unit, responsible for the preparation of annual training plans, their implementation in the field, the development of content and the digital transformation of the education system
Driving efforts to improve the consumer experience and journey in the online/digital channel, executing critical content enhancement projects to support the sell-out of premium products
Managing the budget, training strategy, tracking performance and KPI metrics; analyzing market share, market dynamics, trends, and competition, directly reporting to the Marketing Director along the way
Leading the field force team, acting as the key decision-maker for retail investment (for chain and Samsung Brand Store channels), and executing appropriate game plans to increase store and region-based sell-out in SMS and chain channels

International Franchise Manager

Koton International

06.2017 - 02.2019

Managing and driving the franchise business to ensure success for both the brand and franchise partners, developing and implementing the expansion plan in North/South Africa & Eastern Europe
Ensuring KPIs towards franchise stores are met, leading a team of 3 (merchandiser planners) and directly reporting to the International Sales Director
Executing overall sales management in respective countries, identifying potential franchise partners, handling all contract and legal issues
Actively involving in franchise stores budgeting and forecasting processes, coordinating stock levels and control, keeping close track of market trends/dynamics in the retail industry, analyzing critical sales figures
Played an integral role in the acquisition of 10 new stores (that generated 3 million $ revenue) across Tunisia, Albania, and Mongolia
Worked as International Sales Account Manager between 06.2017 and 05.2018, demonstrated expertise in global account management (Iran, Libya, Tunisia, etc.), opened new stores, significantly increased revenue, and expertly managed partner relations

Key Account Sales Executive

Nike Turkey

02.2016 - 06.2017

Effectively managing and nurturing the relations with the respective strategic key account (Boyner), driving efforts to achieve season-based sales goals for the football and athletic training categories
Enabling the best presentation of category stories and product availability, maintaining close contact with related teams for door-level assortment plans that contribute to a differentiated consumer experience
Aiming to ensure exceptional customer service by developing trust relationships with key client personnel, and working in alignment with Central Europe (CEE) sales counterparts to achieve the best possible results for the brand
Carrying out visual merchandising activities, analyzing past data to develop category action plans, managing inventory based on seasonal targets and sell-thru objectives, and prioritizing digitalization in operations
Executed crucial visibility activities for Boyner Online, demonstrated expertise in product positioning in the e-commerce channel, actively collaborated with agencies, and formulated effective promotion actions and other exclusive activities
Successfully launched the CR7 (Christian Ronaldo -) Project that achieved %55 sell-out in 4 weeks and %25 LFL growth

Performance Category Sales Executive

Nike Turkey

10.2014 - 02.2016

Accountable for managing running, women's training, tennis, basketball, and young athlete categories, aiming towards to achieve critical category and channel sales targets and maximize store visibility with on-point actions; directly reporting to the Category Sales Manager (also indirectly to Channel Sales Manager) along the way
Taking effective marketing/product marketing actions, ensuring marketplace transformation, transforming 10 multi-brand doors in the sporting goods category, and supporting key retailers to expand in the domestic sports market
Leading data collaboration attack plan for 10 key retailers to optimize sell-thru and inventory management, implementing new concepts for key customers, executing the Black Sea region attack plan for unserved cities, and creating category specialty doors for key cities
Acted as the Project Lead for the 'Runify' Project, coordinated all units, and enabled the project to be entitled as a best practice example
Effectively managed a major wholesale local channel performance category revenue (5M$) and generated 20% growth in FY15

Field Sales Executive

Nike Turkey

02.2014 - 10.2014

Effectively managing strong relations with existing retails (50+) across the Eastern Anatolia and the Black Sea regions, driving efforts to acquire new retail points and significantly expand Nike business with 10 new multi-brand stores; directly reporting to the Channel Sales Manager along the way
Accountable for marketplace transformation and transforming 25 accounts in the sporting goods category, actively seeking new store and business expansion opportunities
Keeping close track of competition and market dynamic to report category managers, improving product and pricing knowledge and periodically analyzing the prices by season
Expertly managed a major wholesale revenue budget (2M$), ensured a valuable growth (14%) in FY14, and generated a 1M$ worth of wholesale revenue

Key Account Manager

Fiat Industrial - IVECO

07.2013 - 01.2014

Accountable for lead generation and sustaining solid relationships with the existing client base, driving efforts to achieve sales targets through the direct sales channel; directly reporting to the Sales Director along the way
Carrying out B2B sales activities across the Southeast and Mediterranean regions, performing periodical customer visits to understand their needs and acting as the main point of contact between key clients and internal teams
Monitoring market dynamics and competition, compiling reports on account progress, goals, and forecasts for management

Marketing Executive

Temsa Global - Komatsu Construction Equipment

06.2009 - 06.2013

Preparing annual marketing plans and brand strategy to attain specific objectives, ensuring sales and profitability of respective products/services by expertly utilizing sales forecasts and strategic planning; directly reporting to the Sales Director throughout operations
Keeping close track of market trends and tendencies to take appropriate actions, expertly leading new marketing communication projects in close coordination with the sales team and coordinating related PR activities
Also, designing and managing direct marketing system (CRM, social media, Komatsu World Magazine, websites, etc.), organizing and attending various domestic and international trade fairs
Initiated the positively received Komtrax Operator of the Month Contest in 2010, selected the best operator of the month, successfully strengthened customer relations
Overall coverage increased from 27% to 82%
The respective project was honored with the Best Practice award in 2011
Designed the Komatsubox program to enable Temsa CE marketing, sales, and operational teams to work more effectively and thanks to Komatsubox, the company achieved 10% savings in marketing expenses

Field Sales Specialist

Bayraktar Holding - Baytur Trade SA, Infiniti

08.2007 - 05.2009

Carrying out sales activities across the Black Sea, Eastern Anatolia, and Aegean regions, strengthening relations with existing dealers, driving efforts to expand the dealer network, and supporting dealers to reach and exceed sales targets
Conducting analysis to gain competitive and strategic advantage, performing periodical benchmark analysis, and providing valuable feedback and insights to management
In addition, as a Brand Specialist, supporting the preparation and execution processes of the marketing plan, carrying out product management activities, and developing product life cycle for the Infiniti brand

Summary

Overview

Work History

Head of Product

Retail & B2B Sales Director

Head Of Retail

International Franchise Manager

Key Account Sales Executive

Performance Category Sales Executive

Field Sales Executive

Key Account Manager

Marketing Executive

Field Sales Specialist

Education

Master's Degree - International Relations

Bachelor's Degree - Business Administration, Marketing & Sales Management

Trainingsandcertificates

Timeline

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