Kaan Eyüp Karababa
Senior PPC Executive
İstanbul
Summary
Results-driven PPC Expert with a proven track record at Optimum7, experienced in Google Ads, Meta, TikTok, Bing, Adroll, and LeadFront. Successfully managed over 70 accounts, optimizing ad copy to enhance click-through rates and drive conversions. Known for creative thinking and leveraging remarketing strategies to achieve lower cost per acquisition while staying ahead of industry trends.
Overview
3
3
years of professional experience
Work History
PPC Expert
Optimum7
09.2022 - Current
- Conducted competitive research to inform bidding strategy adjustments, ensuring optimal market positioning for clients'' ads.
- Created custom audiences using first-and third-party data sources for more precise ad targeting.
- Stayed up-to-date on industry trends and best practices, incorporating new techniques into client campaigns as appropriate.
- Managed more than 20 client accounts simultaneously, while maintaining exceptional attention to detail and prioritizing tasks based on business impact.
- I have experience in lots of different niche industries, and I have managed more than 70 accounts.
- I do the whole setup myself for BigCommerce and Shopify clients.
- I'm good with Google Tag Manager
- I have experience in so many platforms like Meta, Google, Bing, LinkedIn, Adroll, Leadfront, TikTok.
- Optimized ad copy for higher click-through rates, resulting in improved quality scores and lower cost per click.
- Leveraged remarketing strategies to re-engage previous website visitors, driving incremental conversions at a lower cost per acquisition.
- Implemented A/B testing methods to identify the most effective ad variations, leading to increased conversion rates.
Education
Bachelor in Teaching - English Language Teaching
İstanbul Aydın University
İstanbul 04.2001 -
Skills
Keyword research
Dynamic search ads
Ad copywriting
Performance reporting
Competitor analysis
Remarketing strategies
Good with AI
Google Ads Mastery
Google analytics
Social media advertising
Creative thinking
Attitude before talent
Hobbies
- Paragliding
- Movies and Tv Shows
- Kick Boxing
- Board Games
Timeline
PPC Expert
Optimum7
09.2022 - Current
Bachelor in Teaching - English Language Teaching
İstanbul Aydın University
04.2001 -