Summary
Overview
Work History
Education
Skills
Personal Information
Computer Skills
Accomplishments
Certification
Social Life
Timeline
Generic
KAAN MORAL

KAAN MORAL

Marketing & Comm Specialist
Maltepe, İstanbul

Summary

I have been actively working in the communications sector since 2012. I began my career in the creative department of the advertising industry and gained extensive experience in brand management over the years. I am currently continuing my work as a marketing and communications specialist. I am fluent in English, adept at coordinating teams efficiently, and accustomed to managing multiple projects. My expertise includes ATL and BTL communications, integrated advertising campaign management, production planning, social media channel management, and web project processes. I have been serving in the marketing field for 12 years. With a talent for generating creative solutions, my future goal is to lead a marketing team focused on building strong brand stories.

Overview

13
13
years of professional experience
5
5
years of post-secondary education
6
6
Certifications
2
2
Languages

Work History

Marketing & Comm. Specialist

Pakmaya
03.2022 - Current
  • To prepare marketing communication plan
  • To manage all process of the ATL, BTL and producition works
  • To carry out social media, performance works and web processes with teammates
  • To organize internal and external events
  • To manage product communication launches
  • To contribute to media buying processes
  • To manage relations with the agencies that the company works with
  • To work the corporate identity processes of the holding
  • To prepare press release
  • To respond and follow up customer requests
  • To check and archive invoices of communication projects


Brands: Pakmaya Mutfağın Yıldızı, Profesyoneller Dünyası, Pakmaya Kurumsal, Pakmaya Export, Integro Gıda

Account Supervisor

Ultra Agency
04.2021 - 03.2022
  • To represent the agency when dealing with existing customers and suppliers in all processes of the ATL, BTL, web and social media projects
  • Managing account team and social media team members
  • To prepare brief and project presantations according to the expectations of brands
  • Take part in the production process
  • To provide the continuation of the process by supporting with referrals to the creative’s concours time


Brands: Bosch, Buderus, Pakmaya, Kelebek Mobilya

Senior Account Manager

Renee Agency
10.2019 - 04.2021
  • To represent the agency when dealing with existing customers and suppliers in all processes of the ATL, BTL, PR and Web projects
  • To prepare brief and project presantations according to the expectations of brands
  • To provide the continuation of the process by supporting with referrals to the creative’s idea production
  • To ensure that the work is analyzed and to provide the completion of the deficiency if there is


Brands: Civil, Kavram Okulları, Bereket Döner, Aroma, Curious&Genius

Account Manager

Muvidu Video Agency
05.2016 - 06.2019
  • Developing acqusition processes of the new brands
  • Marketing communication budget and managing contract processes
  • To prepare the brief according to the expectations and aims of brands
  • To represent the agency when dealing with existing customers and suppliers in all processes of the 2D, 3D and live action productions
  • To ensure that the work is analyzed
  • To offer strategic suggestions to the brands about their projects


Brands: AlBaraka, Kültür Üniversitesi, Yataş, Microsoft, Google, Vatan Bilgisayar, Project Based Brands: Paşabahçe, Trendyol, Vodafone, Turkcell Paycell, Allianz, Akbank, Koç Emekli Vakfı, British Council, Koçtaş, İnci Deri, DemirDöküm, Soyak Holding

Senior Copywriter

Brick Agency
07.2015 - 03.2016
  • TV & Radio works (Rocco Şeker, Çerezza)
  • Print & Outdoor works (Nestle Çikolata, Nescafe, Nesquik, Chokella)
  • Internal event works (Türk Telekom, Nestle, Tropicana)
  • BTL and shopper marketing works (Tropicana, Nesquik, Kinder, Crunch)

Copywriter

Bed & Breakfast
08.2012 - 08.2014
  • TV & Radio works (Haribo, Shell, Real, La vache Qui rit)
  • Print & Outdoor works (Sony, Haribo, Shell, Shangri-la Boshphorus, Karper)
  • Launch campaign works (Volvo Trucks, Holiday Inn, Singer)
  • Internal competion fictions (Shell, Sony)

Trainee

Alametifarika
06.2012 - 08.2012
  • Campaign works (Pınar Süt, Pınar Beyaz)
  • Print, PR, mailing, and event works (Garanti, Bridgestone, Lassa, İKSV)

Education

Bachelor of Arts - Public Relations and Advertising

Karadeniz Technical University
Trabzon, Turkey
04.2007 - 04.2012

Skills

    Copywriting

    Time management

    Multitasking

    Project management

    Team leadership

    Customer relations

    Data analysis

    Marketing strategy,

    Advertising

    Social media

Personal Information

Date of Birth: 12.06.1989

Driving License: B

Military Service: Completed

Marital Status: Married

Computer Skills

Project Tracking Systems: Asana, Basecamp, Slack, Jira, Miro / Advanced
Microsoft Office Programs: Word, Powerpoint, Excel / Professional

Apple iWork Programs: Pages, Keynote, Number / Professional

Content Management Sytems: DatoCMS / Good

Accomplishments

    The Year 2022

    While addressing the advertising communication needs of Pakmaya’s B2C, B2B, and export departments with a meticulous and disciplined approach, I received a job offer from this client.

    The Year 2020

    Following regular meetings with the Civil brand, which had been focused on sales-driven communication since its establishment, I had the opportunity to execute the brand's first image campaign.

    The Year 2019

    I achieved a frequency of completing 2 success story video projects for Microsoft Turkey within a week. Thanks to my work discipline and ensuring client satisfaction, I contributed to my agency securing Microsoft MENA's communication projects without going through a pitch process.

    The Year 2018

    Thanks to the results-driven performance I demonstrated while serving 5 brands regularly and 8 brands on a project basis, I was promoted from brand manager to senior brand manager.

    The Year 2012

    I won first place in the Coca-Cola Career Express 365 internship program campaign that I prepared for the Advertising Foundation's "Çıtır Fikir" Advertising Competition. As part of the award, I attended the "Çaylak Reklam Kampı" training and received an internship offer from one of the advertising agencies providing the training.

Certification

Udemy / From Basics to Summit: Prompt Engineering

Social Life

  • İstanbul half marathon runner, 2024
  • Doğa’s father, 2022
  • Tema volunteer, 2020
  • Story writer, 2020, https://moralkaan.blogspot.com


Timeline

Udemy / From Basics to Summit: Prompt Engineering

01-2025

Happy Academy / Digital Marketing Education Programme

03-2023

Sikayetvar / Complaint Management Education Programme

02-2023

LinkedIn / Local Marketing Foundations

10-2022

Project Management Institute / Building an Integrated Marketing Online Plan

09-2022

Marketing & Comm. Specialist

Pakmaya
03.2022 - Current

Account Supervisor

Ultra Agency
04.2021 - 03.2022

Udemy / 360 Digital Marketing Programme

05-2020

Senior Account Manager

Renee Agency
10.2019 - 04.2021

Account Manager

Muvidu Video Agency
05.2016 - 06.2019

Senior Copywriter

Brick Agency
07.2015 - 03.2016

Copywriter

Bed & Breakfast
08.2012 - 08.2014

Trainee

Alametifarika
06.2012 - 08.2012

Bachelor of Arts - Public Relations and Advertising

Karadeniz Technical University
04.2007 - 04.2012
KAAN MORALMarketing & Comm Specialist