Kaan Kemerkaya

Responsible for Macromax

Hypermarkets (Carrefour)

DIY stores (Koçtaş, Bauhaus)

Quick commerce platforms (Getir, Yemeksepeti)

• Establish and maintain long-term, trust-based relationships with key accounts, fostering robust partnerships.
• Deeply understand customers' business processes, objectives, and core needs, developing and presenting tailored, value-driven solutions from the company's product and service portfolio.
• Build Joint Business Plans (JBPs) and E-JBPs with accounts, actively contributing to the commercial vision by sharing account perspectives, potential risks, and opportunities.
• Rigorously define, accurately forecast, and achieve account results across turnover, market share, and profitability targets.
• Prepare and lead critical strategic negotiations, including yearly agreements and JBP alignment, aiming for maximum mutual benefit for both the customer and the company.
• Develop detailed action plans to effectively implement promotional and pricing strategies, generating maximum value and market share.
• Proactively create cross-sell and up-sell opportunities within existing customers, efficiently manage new product launches, and identify potential new key accounts to expand the portfolio.
• Manage customer order and delivery processes, ensuring seamless product availability and coordinating closely with supply chain operations.
• Diligently track customers' credit limits, payments, and commercial receivables.
• Continuously analyze trends, consumer behavior, and competition within the assigned customer and market segment, leveraging gathered insights as a critical tool for strategic development.
• Regularly track defined Key Performance Indicators (KPIs) and provide comprehensive, insight-driven reports to senior management.

• Managed national chain stores (Migros, Metro and CarrefourSA) driving strategic sales growth and market share for Binboğa Bal.
• Spearheaded end-to-end order and logistics processes, ensuring seamless product availability and timely delivery across all managed accounts.
• Oversaw meticulous invoice reconciliation and conducted insightful sales performance analysis to continuously optimize financial outcomes and identify growth opportunities.
• Led and mentored a dedicated merchandising team supporting national chain stores, optimizing shelf placement, product visibility, and in-store execution.
• Executed comprehensive performance reporting for the merchandising team, meticulously evaluating sales trends and strategically managing in-store and depot stock levels to align with brand objectives.
• Increased In-Store Activity Volume: Significantly increased the number of promotional and marketing activities executed in national stores, boosting brand engagement and sales momentum.

• Managed Local Key Accounts across the Marmara region, overseeing sales, distribution, and brand presence within the local market.
• Directed end-to-end distributor relationships, optimizing order management and logistics to ensure efficient product flow and availability.
• Led and mentored a dedicated merchandising team for local stores, enhancing in-store execution, product visibility, and shelf effectiveness.
• Generated comprehensive performance reports for the merchandising team, meticulously evaluating sales performance and strategically managing future in-store and depot stock levels for the brand.

• Managed and executed diverse sales activities, focusing on management consultancy services and ERP System solutions.
• Provided crucial financial support to Small and Medium-sized Enterprises (SMEs) by facilitating access to KOSGEB and Turquality programs.
• Prepared comprehensive financial reports, offering key insights for strategic decision-making.