Julius Weeber

Group Training Executive – Simbisa Brands Limited

• With over a decade of experience in the Quick Service Restaurant (QSR) industry, I specialize in driving large-scale strategic projects from concept to execution, delivering tangible business results. As a member of the Executive Board and reporting directly to the Managing Director of Franchising, I contribute to high-level decision-making and lead initiatives that shape the future of our brands across multiple markets.

Strategic Leadership & Project Management

• Spearheaded transformative initiatives, including the creation of 'Train Inn,' an internal online training platform, and the implementation of Sentiment Search, an automated feedback system consolidating customer insights across all brands.
• Successfully developed and introduced new product lines, such as retail pizzas and wraps, while modernizing brand identity through complete CI overhauls, covering design, menu photography, uniforms, and in-store branding.
• Drove the rollout of standardized packaging solutions across diverse markets, ensuring brand consistency and operational efficiency.

Operational Excellence & Training Strategy

• Designed and managed global training programs, aligning in-store procedures, SOPs, and product training with organizational objectives to elevate employee performance and ensure market readiness.
• Established and managed internal evaluation platforms to enhance performance tracking and reporting accuracy, supporting data-driven decisions across regions.
• Oversaw market evaluations, training execution, and costing matrices to optimize resource allocation and drive department-wide efficiency.

Innovation & Business Growth

• Developed tailored training modules, courses, and content to bridge skills gaps and foster professional growth, cultivating a culture of continuous learning.
• Played a key role in revitalizing two flagship brands, delivering a fresh, modern customer experience that drives competitive advantage.
• Acted as a steward for intellectual property, ensuring operational procedures and training materials are safeguarded and consistently improved.

I bring a unique blend of strategic vision, operational expertise, and a results-oriented approach, making me well-positioned to lead transformative projects that drive growth, innovation, and customer excellence.

• This is a vital role that contributes directly to building the quality of skills for the purpose of improving competency in new recruits, managerial candidates, existing staff, and training officers
• Specializing in the effective development, delivery and implementation of all Learning and Development strategies translated into respective modules for Simbisa Brands Franchising Africa
• Certifying that service, product quality and operational standards are met continuously, to maintain a competitive advantage
• Key Responsibilities:
• - Manages the oversight of training departments in9 African Markets
• - Manage in-house Brand SOP, new products and procedural training
• - Evaluate the needs of the company and plan and recommend training programs accordingly
• - Drive brand values and philosophy through all training and development activities
• - Monitoring systems and procedures
• - Establish, maintain, and report on appropriate systems for measuring necessary aspects of organizational performance
• - Manage the technologies required to develop, manage, and deliver training
• - Preservation, maintenance and revision of Standard Operating Procedures, Recipe Cards, Product Specification Manuals, Wall Charts and any other related brand operational procedures
• - Driving force and custodian of all IP related spreadsheets, PowerPoint presentations, Excel documents, and all other Templates used within the Franchising Division
• - Drive brand values and philosophy through all training and development activities
• - Formulates training modules, courses and all content to ensure high viability and practicality
• - Further ensures that training modules, courses and all theoretical content speaks to the practical applications within the business
• - Ensure all training activities and materials meet the relevant organizational and statutory policies including health and safety and employment laws

• To ensure the Brand Integrity is never compromised, that there is continued growth, and that the adherence to the brand SOP's and IP are Non-Negotiable
• Furthermore, you are to lead your team from the front and continue to develop and inspire all team members that you either manage directly or indirectly
• Key Responsibilities:
• - Ensure all stores are adhering to and implementing the Brand SOPs making sure the brand integrity is always maintained
• - Carry out training needs analysis through the customer feedback forums and brand Evaluations
• - Continually evaluate the performance of their Skills Trainers/Compliance Officers with them
• - Carry out periodic store management assessments to ensure the right type of Managers are in place
• - Ensure successful opening of all new stores
• - Monitor competitor activities and advise counter strategies in liaison with Marketing
• - Certify the completion of Compliance audits for all stores on a monthly basis
• - Ensure all action lists are actioned accordingly in liaison with Operations
• - Ensure successful implementation of new products and monitoring performance thereof
• - Through the Training and Franchising Exec, ensure periodic Mystery Diner evaluations are done and corrective action taken
• - Report on Compliance audits for all stores on a monthly basis
• - Produce respective periodic training reports as will be agreed and requested from time to time
• - Produce respective periodic training and compliance reports as per agreed timelines

Key Responsibilities:

• Developed brand expansion initiatives, including sales, marketing, advertising campaign and P&L commitments
• Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms
• Established and administered annual budget with effective controls to prevent overages, minimize waste percentages and support sustainability objectives
• Assessed each location's individual and team performances, analyzing data trends to determine the best methods to improve sales results
• Led development and construction of5 new stores within the region in12 months

• Browning Group - Multi-Store Operational Line Manager
• Key Responsibilities:
• Oversaw operations of multiple organisations, including budget planning, strategy development, community outreach, forecasting and payroll
• Delivered in-depth training to workers in food preparation and customer-facing roles to promote strong team performance
• Continuously evaluated business operations to effectively align workflows for optimal area coverage and customer satisfaction
• Resolved challenging customer complaints to full satisfaction, promoting brand loyalty and maximising repeat business
• Saved R420'000 by implementing cost-saving initiatives that addressed long-standing problems

• BFW Group - Multi-Store Operational Line Manager
• Key Responsibilities:
• - Prepared restaurant business plan by reviewing demands, analyzing competitors, and developing projections for sales and finances
• - Analyzed variances and implemented corrective actions to increase average meal checks and customer visits
• - Maintained high standards of food quality by reviewing supplier orders received, overseeing the preparation and monitoring food safety
• - Set and enforced performance and service standards to keep a consistent, high-quality environment devoted to customer satisfaction
• - Supervised daily activities of2 restaurants and75 employees

• Key Responsibilities:
• - Enhanced operational success through effective staffing, strong training, adherence to safety regulations and well-timed customer service
• - Organized budgets oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans
• - Oversaw inventory by ordering precise quantities of stock and executing corrective actions to drive profitability

• Browning Group Spur
• - Evaluated suppliers to assess quality, timeliness, and compliance of deliveries, maintain tight cost controls and maximize business operational efficiency
• - Applied performance data to evaluate and improve operations, target current business conditions, and forecast needs
• - Assisted with marketing strategy creation and advertising initiatives to better promote offerings to public