Jasmin Tabaldieva

CALISTA LUXURY RESORT (Transitioning to JW Marriott)

As part of one of Turkey’s most prestigious luxury resorts, I have led high-end marketing strategies, premium content production, and international branding initiatives during the resort’s transition to JW Marriott Intern.

Luxury Branding & Digital Strategy

• Developed and executed a multi-tier luxury digital marketing strategy, aligning Calista’s elite brand identity with JW Marriott’s global standards.
• Led an international digital content team, overseeing production and brand storytelling for cross-platform engagement.
• Managed paid media strategies focused on high-net-worth travelers, leveraging targeted campaigns across global markets.
• Established content guidelines and brand aesthetics, ensuring cohesive and sophisticated positioning across all digital platforms.
• Spearheaded global influencer and brand ambassador collaborations, securing partnerships with high-profile personalities, travel media, and luxury publications.
• Worked with top-tier marketing agencies across multiple countries, ensuring localized marketing strategies aligned with international brand messaging.

High-End Content Production & Digital Excellence

• Directed and produced premium video and photography content, capturing the essence of ultra-luxury hospitality, fine dining, and exclusive wellness experiences.
• Led a large-scale production team, coordinating with videographers, photographers, and post-production editors to create cinematic storytelling campaigns.
• Managed drone and aerial photography projects, highlighting the resort’s breathtaking architecture, private villas, and elite facilities.
• Implemented 360-degree virtual tours to enhance the guest booking experience and increase direct reservations.
• Led the redevelopment of the Calista Luxury Resort website, integrating AI-driven personalization and optimizing SEO for global reach.
• Worked directly with international creative agencies, ensuring high-quality video editing, color grading, and luxury-standard visual storytelling.

Strategic Partnerships & Business Development

• Collaborated with global hospitality and lifestyle brands, aligning cross-promotional marketing efforts with international luxury trends.
• Managed international marketing campaigns across Europe, the Middle East, and Asia, tailoring advertising strategies to regional markets.
• Oversaw celebrity and high-profile guest relations, ensuring seamless brand representation and personalized guest experiences.
• Implemented data-driven luxury market research, optimizing marketing strategies based on industry trends, competitor analysis, and customer insights.

SHERATON BISHKEK HOTEL (PART OF MARRIOT INTERNATIONAL)

Social Media & Digital Marketing

• Managed multiple social media platforms (Instagram, Facebook), ensuring a consistent brand voice and message aligned with Marriott International’s branding guidelines.
• Implemented targeted social media campaigns, increasing audience engagement and brand awareness by over 150%.
• Optimized posting schedules based on platform-specific analytics to maximize content reach and interaction.
• Developed and executed paid advertising campaigns on Meta (Facebook & Instagram), resulting in a 6x return on ad spend (ROAS)
• Conducted in-depth competitor analysis and market research to refine marketing strategies.
• Conducted detailed market research and competitor analysis to refine social media strategies and advertising campaigns.
• Provided training sessions for hotel staff and marketing team members, ensuring up-to-date knowledge on social media trends and engagement techniques.
• Developed crisis management strategies for social media, mitigating risks and maintaining a positive brand image.

Content Creation & Multimedia Production

• Directed and executed professional photo and video shoots, capturing high-quality content for various marketing purposes.
• Personally shot professional videos and photos using high-end cameras and mobile devices for diverse hotel branding materials.
• Produced high-quality video content for online and offline marketing, including promotional videos, reels, and advertisements for LED screens, banners, and digital platforms.
• Performed advanced video editing, color correction, and sound design using Da Vinci Resolve and other professional software.
• Designed and managed all printed marketing materials, including brochures, restaurant menus, flyers, and event signage.
• Developed compelling advertising copy and marketing messaging for campaigns, social media posts, and in-house promotions.

Event & Campaign Management

• Planned, organized, and executed high-profile events for the hotel, from concept development to execution, ensuring seamless operations and high guest satisfaction.
• Coordinated with vendors and external contractors for event logistics, branding materials, and promotional activities.
• Handcrafted custom decor elements for events and special occasions, adding unique visual aesthetics aligned with Sheraton’s branding.
• Developed and implemented event-based marketing campaigns, collaborating with influencers, bloggers, and media outlets to maximize audience reach.
• Tracked key performance indicators (KPIs) and analyzed event success, providing data-driven insights to improve future marketing efforts.
• Supervised and trained in-house teams and external partners in photography, videography, and marketing best practices.
• Built and maintained strong partnerships with media agencies, influencers, and external service providers.

Collaboration & Strategic Development

• Established and managed relationships with external data providers, printing agencies, and digital advertising vendors.
• Created data visualization dashboards to track and evaluate the performance of digital marketing efforts, making complex data more accessible to stakeholders.
• Implemented innovative marketing technologies to increase customer engagement and streamline digital workflows.

RESTAURANT IWA-ROOF BAR

Social Media & Digital Marketing

• Developed and managed social media presence across multiple platforms, ensuring consistent branding and messaging.
• Created and executed targeted digital marketing campaigns, driving engagement and increasing reservations through strategic promotions.
• Implemented Meta Ads (Facebook & Instagram), optimizing ad performance and increasing guest traffic.
• Monitored social media trends, adapting strategies to stay ahead of competitors and maximize audience engagement.
• Designed and implemented brand storytelling strategies, enhancing the restaurant’s digital footprint and positioning it as a premium dining destination.

Content Creation & Visual Production

• Developed high-end menu photography to showcase the restaurant’s signature dishes and seasonal offerings.
• Organized and executed professional photo and video shoots, ensuring visually compelling content for marketing campaigns, online platforms, and promotional materials.
• Produced high-quality video content, including chef interviews, behind-the-scenes kitchen footage, and event highlights to enhance brand engagement.
• Managed content scheduling and placement across digital platforms, ensuring optimal reach and visibility.
• Designed and curated visual aesthetics for promotional materials, restaurant signage, and printed marketing materials.

Event & Entertainment Management

• Organized and coordinated live entertainment events, managing musicians, performers, and DJs to enhance the restaurant’s ambiance and guest experience.
• Developed and executed seasonal event promotions, aligning entertainment schedules with major holidays and exclusive dining experiences.
• Collaborated with event planners, ensuring smooth execution of private dining experiences, corporate events, and themed nights.
• Established relationships with local and international artists, negotiating contracts and securing talent to elevate brand appeal.

Menu Development & Brand Strategy

• Worked closely with the culinary team to conceptualize and refine menu offerings based on market trends and customer preferences.
• Developed high-quality menu designs, collaborating with designers to ensure consistency with the restaurant’s branding.
• Conducted food styling and photography sessions, capturing visually appealing images for marketing and menu integration.
• Curated and updated seasonal menus, introducing exclusive dishes and limited-time offerings to maintain customer interest and drive sales.
• Coordinated wine and cocktail menu adjustments, working with sommeliers and bartenders to align beverage pairings with culinary selections.

Collaboration & Business Development

• Built and maintained relationships with influencers, bloggers, and media representatives, securing press coverage and brand collaborations.
• Engaged in partnerships with local businesses, organizing cross-promotional events to expand brand reach.
• Managed vendor negotiations and oversaw food supply partnerships, ensuring quality standards and cost efficiency.

BISHKEK PARK SHOPPING CENTER

Social Media & Digital Marketing

• Managed all social media channels for the shopping center, including content strategy, audience engagement, and digital advertising campaigns.
• Launched and optimized Meta Ads (Facebook & Instagram), resulting in increased digital reach, audience engagement, and visitor traffic to the shopping center.
• Developed and executed digital marketing strategies to enhance brand awareness, audience retention, and customer acquisition.
• Conducted performance analysis and reporting, utilizing analytics tools to refine content strategy and ad targeting for higher efficiency.

Event & Marketing Management

• Planned and executed high-profile promotional events and entertainment activities to increase foot traffic and enhance customer experience.
• Led the sale of advertising spaces within the shopping center, negotiating with tenants and external brands for strategic ad placements.
• Coordinated the design and production of printed marketing materials, including banners, flyers, posters, and promotional signage.
• Managed relationships with external printing agencies to ensure brand consistency and timely execution of marketing collateral.
• Developed and executed innovative promotional campaigns and engagement activities within the mall to attract new visitors and increase customer loyalty.

Content Production & Media

• Organized and directed professional photo and video shoots, creating high-quality content for digital advertising, social media, and in-mall displays.
• Developed a video content strategy, producing promotional videos, brand storytelling reels, and tenant highlights to showcase shopping center offerings.
• Managed visual content placement on LED screens and digital advertising platforms within the shopping center to ensure maximum exposure.
• Edited and refined video content with advanced color correction, sound enhancement, and professional post-production techniques.
• Collaborated with media production agencies and creative teams to ensure consistent and high-quality visual branding.

PRIME SUIETES & FUN CITY CHILDREN ENTER. CENTER

Managed marketing and branding strategies for Prime Suite Apart-Hotel and Fun City Children's Entertainment Center, enhancing digital presence and customer engagement.

• Developed and executed comprehensive social media strategies for both brands, ensuring targeted audience engagement and improved brand recognition.
• Created high-quality photo and video content, showcasing the premium accommodation experience of Prime Suite and the fun, dynamic environment of Fun City.
• Implemented targeted advertising campaigns, increasing bookings for Prime Suite and driving attendance for Fun City’s attractions and special events.
• Organized and managed family-friendly events and promotional activities in Fun City, boosting visitor numbers and brand loyalty.
• Designed and executed collaborations with influencers and family bloggers, expanding audience reach and engagement.
• Developed guest experience enhancement strategies for Prime Suite, ensuring high satisfaction rates and long-term customer retention.
• Oversaw community engagement initiatives, ensuring positive brand perception and customer interaction across online platforms.
• Coordinated seasonal campaigns and special offers, driving revenue growth and ensuring consistent brand awareness.