Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Jalal Binshe

Jalal Binshe

Head Of Finance / Finance Manager
Sharjah

Summary

Results-driven Head of Finance with over 10 years of experience in consumer goods (Ecommerce, Retail & Distribution), manufacturing, and real estate. Currently overseeing a team of 7 in FP&A, accounting, and treasury at Opontia.

I have a proven track record in commercial business partnering, financial restructuring, budgeting, audit, planning, and finance systems implementation. My expertise extends at leading finance operations and I’m passionate about commercial operations, business, and process improvement.

Overview

23
23
years of professional experience
4
4
years of post-secondary education
5
5
Certifications

Work History

Acting Head of Finance

Opontia
Dubai
05.2022 - Current

Opontia is a digital consumer goods group growing by acquiring successful e-commerce brands.

  • Report to CFO/CEO, oversee 7-member team in FP&A, accounting, and treasury.
  • Collaborate with merchandising to optimize gross margins, reduce stock-outs, and extend payment terms.
  • Partner with the commercial team to implement dynamic pricing and add to product profitability
  • Led the post-acquisition integration of two companies, driving business improvement initiates with the commercial and operations team
  • Built from scratch the inventory process, system and policies from procurement to payment
  • Implemented a sophisticated inventory software solution across 4 countries within 3 months
  • Lead monthly, quarterly and annual cash flow forecasting across all the organization
  • Own stock rolling forecast model
  • Own and lead month-end closing and reporting process and manage to reduce the time line by 2 days
  • Overhauled audit process post-failure, completing first audit (12 entities 4 countries) in 4 month
  • Lead ongoing implementation of Netsuite ERP integrating it with Opontia ecosystem
  • Innovated and implemented advanced cost allocation and product pricing strategies through Google Data Studio and Tableau
  • Spearheading a restructuring of accounting processes and financial reporting in Turkey
  • Guided team growth and implemented impactful training.

Financial Manager

Present Entreprises A R Hourie S.A.L
Dubai
05.2018 - 04.2022

Al Douri Group is a leading Middle Easter foods F&B retailer, distributor and wholesaler in UAE


  • Reported to GCC General Manager and managed 2 accountants
  • Report financial position and outlook to the board of directors and work to identify areas of improvement in the business
  • Partner with the engineering team on the on going Actual cost Allocation
  • Partner with the Commercial team on the New Project revenue and cost estimation
  • Upgrade existing and establish new financial policies and procedures in areas of Bank Reconciliation, profitability report Project wise
  • Led the introduction of the new UAE VAT framework. Established VAT reports and processes
  • Developing project-specific dashboards to dynamically display completed tasks, outstanding objectives, and provide numerical performance reports for ongoing projects.
  • Overhauled audit process post-failure, completing the audit each year for 4 years
  • Own and lead the Month-end closing and Financial reporting process

Business Growth Consultant

ECC MEA
Dubai
01.2014 - 03.2018

Energy Containment concept Building Mobile shooting ranges


  • Managing a team of 5 operation members
  • Conducted comprehensive budgeting and forecasting, identifying savings of $10M over 3 years.
  • Streamlined financial reporting processes, reducing monthly close time by 5 days.
  • Collaborated with cross-functional teams to optimize spending, achieving a 15% reduction in operational costs.
  • Proficient in aligning financial and operational strategies with the unique demands of the defense and forensic science sectors.
  • Developed financial strategies for ECC that supported the launch of three new mobile shooting range models Customer :(Abu Dabi Army force) and two advanced forensic Customer : (Dubai Police headquarter ), resulting in a 20% market share increase
  • Built and maintained strong relationships with key defense contractors and forensic science experts, enhancing ECC's reputation as a leader in these sectors and improving strategic partnerships by 50%.

Financial Manager

Al Douri Group
Dubai
06.2011 - 12.2013

Al Douri Group is a leading Middle Easter foods F&B retailer, distributor and wholesaler in UAE


I was hired to revamp the finance department, implement an ERP and introduce KPIs and Internal controls


  • Reported to CEO and managed a team of 3 accountants
  • Evaluated several ERPs through a tender and selected Dynamic GP ERP for implementation
  • Created a trial balance from scratch for the new ERP and integrated with a new POS system
  • Collaborate with merchandising to optimize gross margins, reduce stock-outs, and extend payment terms
  • Responsible for overseeing annual budgets and financial planning
  • Introduced new internal controls in cash collection & POS, inventory management and procurement
  • Created new accounting policies such as monthly AR & AP recon, bank recon and Inventory Valuation and COGS Calculation

Financial Manager

Tiger Properties
Sharjah
01.2008 - 05.2011

Tiger Properties is one of the largest property developers and managed properties operator in UAE


  • Reported to CFO and managed a team of 6 accountants
  • Partner with the commercial team to oversee budgeting and financial planning for the group
  • Revamped (with CFO) to build new individual and department KPI based on budget
  • Presented monthly, quarterly and annual financial and KPI results to senior management
  • Built a new revenue model for managed properties leading to have mor visibility on the revenue contribution for each properties
  • completing the auditing each year with Talal abu Gazala(Auditor)

Chief Accountant

PEPSI - Syria
Latakia
03.2002 - 12.2008

PEPSI manufacturing Soft drinks based in Syria and serving Levant region


  • Reported to the Group Financial Controller managed a team of 2 accountants
  • Owned all financial reporting and managed finance operations from bank recons to AR & AP Reconciliation
  • Managed all payments and treasury transactions and review General Ledger Accounts
  • Maintain the monthly Inventory Value report for Finished goods and Raw material
  • Creating new process of wastage reporting to insure efficient usage of the Raw material during the Production process leading on saving one the Raw material consumption
  • Participating in the month end closing activities
  • Automation of the Financial reports by using Excel template and connect it to the accountant software leading to reduce the Deadline for issuing the Monthly Finance reports

Education

Bachelor Degree: Accounting

At Tishreen University
Syria
05.1998 - 05.2002

Skills

    Forecasting, Budgeting and Performance Analysis

Certification

Certified Blockchain Architect Credential ID :33720044

Timeline

Acting Head of Finance

Opontia
05.2022 - Current

Certified Blockchain Architect Credential ID :33720044

05-2021

Financial Manager

Present Entreprises A R Hourie S.A.L
05.2018 - 04.2022

Business Growth Consultant

ECC MEA
01.2014 - 03.2018

Financial Manager

Al Douri Group
06.2011 - 12.2013

Financial Manager

Tiger Properties
01.2008 - 05.2011

Chief Accountant

PEPSI - Syria
03.2002 - 12.2008

Bachelor Degree: Accounting

At Tishreen University
05.1998 - 05.2002
Jalal BinsheHead Of Finance / Finance Manager