İsrafil Berk Bircan

Key Responsibilities:

Product Strategy and Vision:

• Develop and articulate the product vision and strategy in alignment with the company's goals.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Define product roadmaps, prioritize features, and set clear milestones.

Product Development and Management:

• Lead cross-functional teams, including engineering, design, marketing, and sales, to deliver high-quality products.
• Oversee the product development process, from requirements gathering and specification writing to user acceptance testing and launch.
• Ensure timely and within-budget delivery of product features and updates.

Stakeholder Engagement:

• Build and maintain strong relationships with external stakeholders, including customers, partners, and vendors.
• Facilitate regular meetings with stakeholders to gather feedback, align on expectations, and ensure satisfaction.
• Serve as the primary point of contact for all external communications related to the product.

Business Decision-Making:

• Collaborate with senior leadership to make strategic business decisions that impact the product and company.
• Analyze product performance metrics and user feedback to inform decision-making and drive continuous improvement.
• Develop and present business cases for new product initiatives and investments.

Team Leadership and Collaboration:

• Mentor and guide team members, fostering a collaborative and innovative work environment.
• Encourage a culture of data-driven decision-making and user-centric design.
• Organize and lead product meetings, ensuring clear communication and alignment across all teams.
• Communicated effectively with team members to deliver updates on project milestones and deadlines.

Key Achievements:

• Successfully launched Mars App, achieving 15k users in one week.
• Negotiated key partnerships for Mars App, resulting in creating integrations like one click payment.

• Writing user stories with acceptance criteria and definition of completion according to analysis
• Prioritizing and sorting the product backlog and maximizing the product.
• Organizing and managing Scrum events
• Client and backend tests on the UI and Postman
• Performing frontend and backend tests on the UI
• Creation of funnels for marketing processes, tracking of events in the application.
• Prioritized roadmap in order to achieve product goals and metrics.

• Managing the daily and weekly meetings of the software team
• Prioritizing and sorting the product backlog and maximizing the product quality. Briefly, backlog management.
• Removing barriers to development team progress (Design problem, time management problem etc)
• Log tracking of user errors encountered in production. Ensuring that the necessary actions are taken for the solution.

• Giving the necessary brief for the screen designs of mobile and web products
• Creating user flow diagrams in the application and giving design briefs of different warning screens according to these flow diagrams
• Maintained positive vendor relations to build strong partnerships.
• Prioritized roadmap in order to achieve product goals and metrics.
• Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.

• Creation of bussines flow diagrams according to customer demands.
• Creating design briefs of RF handheld device screens
• Receiving operation development requests, making development requests
• Creation of user test cases
• Performing integration tests
• Creation of action plans
• Creating operation training manuals and providing training to the operation
• Supporting the operation on systemic issues