Issam Mahmo
Results-Driven Digital Marketing Specialist With Proven ROI Strategies
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
9
9
years of professional experience
5
5
Certifications
Work History
Digital Marketing Specialist
Poligon Interactive
6 2024 - Current
- Developed and executed digital marketing and social media strategies for clients in Turkey and Canada
- Created and managed ads, PPC campaigns, and SEO strategies
- Contacted clients for customer service and strategic consultations
- Managed social media and ad accounts, contributed to ad creatives and copywriting
- Designed landing pages and implemented email and marketing automation
- Utilized programmatic ads to enhance campaign performance
Digital Marketing Specialist
Ghassan Aboud Group
05.2021 - 02.2024
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Developed ad strategies and managed PPC campaigns for various sectors including medical, automotive, and retail.
- Created and optimized ads and landing pages, managed SEO, and handled website updates.
- Coordinated with business owners to develop and discuss marketing strategies and plans.
- Generated detailed reports on campaign performance and metrics.
- Achieved notable results, including selling out car campaigns and hypermarket promotions.
Social Media Manager
Orient TV (Ghassan Aboud Group)
05.2021 - 03.2023
- Managed and enhanced social media accounts for Orient TV, achieving substantial growth across multiple platforms
- Increased YouTube subscribers by 1.7 million
- Boosted Facebook page likes by 4 million
- Expanded Twitter followers from 60k to 350k
- Grew Instagram followers from 400k to 900k
- Oversaw a team as deputy manager, providing leadership and guidance in social media strategy and execution
- Handled community management, ensuring the appropriate and timely posting of content for a news channel
- Collaborated with the creative team to develop and review content, ensuring it met the channel's standards and objectives
- Analyzed social media metrics to track performance and refine strategies for continued growth.
Digital Marketing Specialist (B2B)
New TR News Agency
04.2020 - 04.2021
- Managed B2B digital marketing efforts for a news agency, specializing in providing live footage and exclusive content to major international news channels such as Al Jazeera, Al Hurra, Sky News, and BBC
- Oversaw social media accounts, developing and executing strategies to enhance the agency's online presence and engagement
- Created and distributed newsletters, promotions, and offers via email to potential and existing clients, driving engagement and sales
- Coordinated with internal teams to ensure effective communication and promotion of the agency's services to news channels and media outlets.
Digital Marketing Specialist
Alpa Group
11.2019 - 03.2020
- Developed and executed digital marketing strategies for boat tours and restaurants, including creating and managing ad campaigns
- Oversaw social media management, engaging with customers and promoting services across various platforms
- Created and optimized lead generation ads and customer acquisition campaigns, effectively driving business growth
- Collaborated with creative and ad copy teams to produce compelling content and ensure alignment with marketing goals
- Adapted marketing strategies in response to COVID-19, leading to a temporary suspension of activities.
AdSense Publisher and Digital Marketer
Various Online Projects
- Managed AdSense accounts and implemented ads on personal websites, generating revenue through traffic and ad placements
- Worked with affiliate networks such as MaxBounty and CJ Affiliate to drive traffic and optimize ad performance
- Developed and maintained YouTube channels with significant engagement, achieving a total of 15 million views across various videos
- Utilized Facebook pages and other social media platforms to drive traffic to websites and optimize ad revenue.
Digital Marketing Associate
Lartquitecte
09.2015 - 09.2017
- Created and managed social media ads to promote the company's interior design services
- Developed targeted advertising campaigns to enhance brand visibility and engagement on social media platforms
- Focused on crafting high-quality ads that effectively communicated the company's design expertise and offerings.
Education
BBA - Hospitality Administration And Management
Lebanese International University
04.2001 - 05.2018
MBA -
Istanbul University
04.2001 -
Skills
Digital Marketing
Social Media Marketing
Keyword Research
Email marketing campaigns
Market Research and Analysis
Search Engine Optimization (SEO)
Project Management
Marketing Strategies
E-commerce strategy
SEO
Google Analytics
Campaign Planning
CRM Management
Testing and Optimization
Creative Problem-Solving
Certification
Digital Marketing Associate | Meta
Proficiency tool
- Digital Marketing: PPC, SEO, SEM, programmatic ads
- Social Media Management: Content creation, strategy development, community management
- Advertising Platforms: Google Ads, Facebook Ads, Instagram Ads, YouTube Ads
- Affiliate Marketing: AdSense, affiliate networks (e.g., MaxBounty, CJ Affiliate)
- Monetization Strategies: Revenue generation through ads, optimizing ad performance
Languages
Arabic
Proficient
C2
English
Proficient
C2
Turkish
Intermediate
B1
Awards
- Forbes Middle East's Top 100 Arab Family Businesses for 2022 (Ghassan Aboud Group)
- Digital transformation of the year (Ghassan Aboud Group)
- Digital Marketing Award (Ghassan Aboud Group)
- Social Media Excellence Award (Orient TV)
Software
SEO & SEM Tools
Analytics & Data Tools
Advertising Platforms
Email Marketing & Automation
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimePart TimeContract WorkLocation Preference
RemoteHybridImportant To Me
Career advancementWork-life balanceFlexible work hoursCompany CultureWork from home optionTimeline
Digital Marketing Specialist
Ghassan Aboud Group
05.2021 - 02.2024
Social Media Manager
Orient TV (Ghassan Aboud Group)
05.2021 - 03.2023
Digital Marketing Specialist (B2B)
New TR News Agency
04.2020 - 04.2021
Digital Marketing Specialist
Alpa Group
11.2019 - 03.2020
Digital Marketing Associate
Lartquitecte
09.2015 - 09.2017
BBA - Hospitality Administration And Management
Lebanese International University
04.2001 - 05.2018
MBA -
Istanbul University
04.2001 -
Digital Marketing Specialist
Poligon Interactive
6 2024 - Current
AdSense Publisher and Digital Marketer
Various Online Projects