Irmak Türe Atasoy

My work in aviation software focuses on modernizing Airlines, lessors, cargo operators, business jet operators, and MROs asset and records documentation and streamlining their process.

• Designed the UI architecture, interface, and interaction flow of web apps and experiences.
• Developed conceptual diagrams, wireframes, visual mockups, click-throughs, and prototypes.
• Designed and conducted user interviews and usability tests with airlines, lessors, and MROs all over the US, Europe, and the Middle East.
• Tackled complex design challenges and designed a set of integrated products that cater to a wide range of personas.
• Delivered engaging presentations that showcased creative concepts while effectively communicating benefits to UX team, product team, and executives.

I was responsible for crafting delightful user experiences for business-to-business (B2B) and business-to-consumer (B2C) products.

• Collaborated with cross-functional teams to develop innovative and intuitive design solutions for complex web applications.
• Planned, executed, and interpreted user research to ensure the products met the needs of our users.
• Achieved higher conversion rates with carefully crafted UI elements that align with brand guidelines while also meeting user expectations.
• During my tenure, I designed; 1) A Chatbot for mobile banking application.2) Stock Trading Mobile Application 3) Link Payment Responsive Website. 4) 10+ new features and workflows for internal products used by Yapı Kredi employees.

• I worked with Agile Methodology and designed comprehensive Style Guides, Pattern Libraries, and Design Systems for B2B and B2C products.
• Optimized interface layouts and visual hierarchy for better readability, accessibility, and user engagement.
• Established of a cohesive visual language across multiple platforms and products.

• I gained experience working with large teams and honed my communication and presentation skills while delivering final designs within tight schedules.
• I was involved in 4 different projects as a UX/UI designer, one of which was YaaniMail, Turkey's 1st local e-mail service catering to both personal and business use.
• I gained extensive experience working with the Agile Methodology, reduced project timelines by utilizing agile design process, resulting in increased productivity without sacrificing quality.
• Conducted competitive analysis to identify UX/UI trends, incorporating best practices into product designs.

• I successfully designed and shipped an international flight booking service (Crane) and designed the experience for Crane for 3 different platforms: a website, mobile application, and digital kiosk.
• Developed responsive designs to ensure optimal performance on various devices and platforms.