Hi, I’m
İREM ÖZERDEN
Head of Marketing
Istanbul,Turkey
Summary
Strategic and results-driven Head of Marketing with 10+ years of experience in brand management, product marketing, and business transformation. Expertise in digital marketing, market research, go-to-market strategy, and cross-functional team leadership. Skilled in agency collaboration, stakeholder engagement, and driving revenue growth through data-driven marketing initiatives.
Overview
15
years of professional experience
12
years of post-secondary education
2
Languages
Work History
Aroma Bursa Meyve Suları ve Gıda ve Sanayi A.Ş
Head of Marketing & Business Development
03.2023 - 02.2025
Job overview
- Directly reporting to Deputy GM
- Craft strategies for own team and third party agencies, including Digital, Advertising, PR, CRM and Creative
- Prepare and Manage marketing expenses based on allocated budgets
- Design and execute marketing strategies aligned with business objectives, leading to measurable market share growth
- Coordinate sales and marketing efforts to boost brand awareness
- Develop media plans and campaign pricing with business and sales teams
- Guide strategies to promote the use of digital marketing channels
- Exploring and evaluating new business and business development opportunities
- Coordinating new product processes between related departments such as R&D, Quality and Production through consumer insights
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
Unmaş Unlu Mamüller Gıda ve Sanayi A.Ş
Marketing Manager
03.2022 - 08.2022
Job overview
- Directly reporting to the Deputy CEO
- Set, monitor, and report on team goals
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative
- Coordinating all the 3rd party relations (ATL, BTL, PR, etc.)
- Prepare and Manage marketing expenses based on allocated budgets
- Design branding, positioning and pricing strategies
- Monitor competition (acquisitions, pricing changes, and new products and features)
- Guide strategies to promote the use of digital marketing channels
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
Unmaş Unlu Mamüller Gıda ve Sanayi A.Ş
Trade Marketing & Product Manager (Uno & Doygun & Asıl Fırın)
04.2021 - 02.2022
Job overview
- Following up the competition & new trends in the market and crafting brand strategies
- Being responsible for product development, pricing and positioning of branded products in all channels of UNMAŞ
- Managing in-house design team
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Coordinated project planning and execution with team members and team leads.
Unmaş Unlu Mamüller Gıda ve Sanayi A.Ş
Commercial & Business Development Manager
04.2020 - 06.2021
Job overview
- Being responsible for managing commercial activities, product development, pricing and positioning of Uno & Doygun branded products in hard-discounter accounts & e-commerce accounts
- Analyzed competitive pricing strategies for products across national key accounts and hard discounter
- Conducted in-depth market research to identify trends, gaps, and potential business opportunities.
Swedish Match Kibrit ve Çakmak End. A.Ş
Product & National Key Account Manager
01.2013 - 04.2020
Job overview
- Following up on the competition in the market determining the pricing parity of the products and coordinating the sales team about the position of the product
- Responsible for product development, packaging, pricing and positioning of the Cricket Lighters and KAV Fire Products
- Managing the supply of POS materials and marketing budgets
- Pricing the products that are selling in national key accounts, making annual agreements
- Developed strong relationships with national clients through effective communication and negotiation skills.
Dönmezler Lisans Kırtasiye ve Oyuncak A.Ş
Brand Executive (Ecologic-Marie’s) & Advertisement and Public Relations Executive
02.2011 - 01.2013
Job overview
- Being responsible for product development, packaging, pricing, and positioning of the products
- Arranging for the effective distribution of marketing materials; contributing to and developing marketing plans and strategies
- Liaising with designers and printers; supporting the marketing manager; revising website content; POS materials; and managing third-party relationships, including merchandising and advertising agencies
Atasay Kuyumculuk A.Ş
Brand Executive (Asgold& Atasay Classic)
04.2010 - 10.2010
Job overview
- Categorizing, quantifying and preparing sales reports and other reports requested by top management
- Assisting Brand Manager to manage brand-related sales, marketing, producing and after-sales processes
Education
Marmara UniversityIstanbul, 34
Master of Science from Production Management and Marketing
09.2012 - 07.2014
University Overview
- Honor Student
- GPA: 3.38
Marmara UniversityIstanbul, 34
Bachelor of Science from Business Administration
09.2005 - 07.2009
University Overview
Success Scholarship between 2007-2009
Vefa High SchoolIstanbul, 34
High School Diploma
09.1997 - 06.2004
University Overview
Skills
Collaboration
Timeline
Head of Marketing & Business Development
Aroma Bursa Meyve Suları ve Gıda ve Sanayi A.Ş
03.2023 - 02.2025
Marketing Manager
Unmaş Unlu Mamüller Gıda ve Sanayi A.Ş
03.2022 - 08.2022
Trade Marketing & Product Manager (Uno & Doygun & Asıl Fırın)
Unmaş Unlu Mamüller Gıda ve Sanayi A.Ş
04.2021 - 02.2022
Commercial & Business Development Manager
Unmaş Unlu Mamüller Gıda ve Sanayi A.Ş
04.2020 - 06.2021
Product & National Key Account Manager
Swedish Match Kibrit ve Çakmak End. A.Ş
01.2013 - 04.2020
Marmara University
Master of Science from Production Management and Marketing
09.2012 - 07.2014
Brand Executive (Ecologic-Marie’s) & Advertisement and Public Relations Executive
Dönmezler Lisans Kırtasiye ve Oyuncak A.Ş
02.2011 - 01.2013
Brand Executive (Asgold& Atasay Classic)
Atasay Kuyumculuk A.Ş
04.2010 - 10.2010
Marmara University
Bachelor of Science from Business Administration
09.2005 - 07.2009
Vefa High School
High School Diploma
09.1997 - 06.2004
Accomplishments
Accomplishments
- Aroma logo & packaging revamping.
- Commissioning of professional Aroma & Aroma Su Call Centers.
- Created the Doygun Mother Grains subbrand, resulting in the successful listing of ten SKUs on Getir.
- Launched TAM Cookie, the first sugar-free, whole-grain cookie on the market, achieving a consumption rate of 200,000 packages monthly.
- Participated in the company mergers of PAN, Toroslar, and UNO with commercial processes.
- UNO Sustainability Report has established for the first time.
- Developed the product UNO Otantik Tam Buğdaylı Tava Ekmeği - Kavılca Buğdaylı, resulting in monthly sales of approximately 140,000 packages and contributing to the Emmer Wheat project aimed at preserving ancient grain in collaboration with the Agriculture Ministry of Turkey.
- Coordinated a co-branded New Year’s special bakery product project for Macrocenter, resulting in the successful launch of seven new SKUs that create additional seasonal sales.
- Doubling e-commerce channel revenue, especially by Getir.
- Revamped Kav logo, resulting in a 50% increase in revenue for the firelighter category through effective in-and-out marketing activities.
- The first Cricket-branded metal lighter project in the world has started in Turkey and will then be launched in European countries.
- Creating the Ecologic brand in stationery.
- Executed first online sales strategy with private shopping platforms, resulting in a 25% increase in out-of-season product sales.
Languages
English
Turkish
Organizational Volunteer Experience
Organizational Volunteer Experience
Member, Lead Network Türkiye Chapter, 05/01/20, PresentSimilar Profiles
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