İrem Nur Erdoğan
Istanbul,Turkey
Summary
Strategic Business Analytics and Commercial Strategy professional with over 5 years’ experience in telecommunications and e-commerce. Designed incentive frameworks, optimised channel profitability, and delivered insights through advanced analytics. Proficient in SQL, Tableau, and Looker, with expertise in business intelligence, revenue analysis, and performance management, driving commercial growth and enhancing operational efficiency in complex sales ecosystems.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Channel Incentives & Analysis Executive
Vodafone
10.2025 - Current
- Designed and analysed commission and incentive models to maximise profitability and enhance competitive positioning of sales channels.
- Evaluated and optimised commission structures based on performance metrics and conversion rates to enhance financial outcomes.
- Conduct detailed profitability analyses to support long-term sustainability of sales channels and dealer networks.
- Managed targeting strategies for retail channels, analysing performance outputs to drive sales growth and improve efficiency.
- Monitor channel- and dealer-level P&L performance to ensure a fair, balanced, and sustainable ecosystem across retail and digital partner channels.
- Support data-driven decision-making by providing regular insights and performance analysis to key stakeholders.
Senior Retail Category Specialist, International Expansion
Trendyol
06.2024 - 07.2025
- As a requirement of the core business, managing global accounts and taking the necessary actions to meet targets for both Turkey and International markets.
- Identified and onboarded potential sellers, brands, and stores in the GULF & CEE regions while also overseeing business operations in Turkey.
- Led commercial negotiations and closed deals with vendors across all regions, ensuring alignment with global business objectives.
- Managed the onboarding process for new partners, ensuring operational readiness via cross-functional collaboration for both local and international accounts.
- Worked closely with cross-functional teams to enhance KPIs, ensuring targets were met both for the Turkish market and international expansion efforts.
- Drove account engagement through regular meetings, performance assessments, and fostering strong relationships with stakeholders in Turkey and across the Gulf & CEE regions.
Retail Category Specialist
Trendyol
İstanbul
04.2023 - 06.2024
- Managing product pricing and profitability by purchasing into the warehouse.
- Responsible for shipping processes.
- To do 360 degree brand management of the brands assigned as POC.
- To reach monthly and annual profitability and turnover targets.
- Taking business-enhancing actions by targeting the growth of the product business unit I am responsible for.
- Developing processes by automating, offering suggestions and therefore cooperating with cross teams.
- Taking part in projects across the company, giving feedback and informing the team about the projects involved.
- Creating campaign strategies before and during campaign periods or regular days (if action is required), monitoring the campaign processes.
Category Specialist
Trendyol
Istanbul
12.2021 - 04.2023
- Supporting the campaign preparation process with suppliers.
- Ensure broadcasting campaigns correctly and on time.
- Follow-up of new trends in the market and competitor analysis.
- Executing and also reporting all operational processes of the category team.
- Arranging coordination between other departments for the campaign process.
- Developing business relations with local brands and distributors of worldwide known brands in the retail sector.
- Seller Management; negotiations on trade-terms.
- Developing seller engagement with Marketplace team.
- Partnering with marketing and technology teams for the best shopping experience.
Category Intern
Trendyol
Istanbul
06.2021 - 12.2021
Marketing Planning Intern
Migros Ticaret AŞ
Istanbul
11.2020 - 07.2021
- Compiled weekly and daily analysis reports on availability and stock levels.
- Designed and presented Excel reports to managers, enhancing data clarity and visual impact.
Education
Bachelor of Science - Management Engineering
Istanbul Technical University
Istanbul01-2021
Skills
- SQL
Tableau
Looker
Business Intelligence
Data Analysis
Data Visualization
Commercial Analytics
Revenue Analysis
Profitability Analysis
P&L Management
Sales Performance Analysis
Channel Performance Management
Incentive Design
Commission Structure Optimization
Business Strategy
Commercial Strategy
KPI Development
Executive Reporting
Stakeholder Management
Process Improvement
Market Analysis
International Business Development
Cross-Functional Collaboration
Financial Analysis
Performance Management - Channel analysis
- Profitability optimization
- Commercial negotiation
- Incentive Analysis
Languages
English
Proficient
C2
Turkish
Proficient
C2
German
Intermediate
B1
Certification
- Business English: Marketing & Sales — Arizona State University
Excel Skills for Business: Essentials — Macquarie University
German A1–A2.1 — Goethe Institut
Interests
- Yoga & Mindfulness Solo Travel Business Analytics Behavioral Psychology Personal Development
Timeline
Channel Incentives & Analysis Executive
Vodafone
10.2025 - Current
Senior Retail Category Specialist, International Expansion
Trendyol
06.2024 - 07.2025
Retail Category Specialist
Trendyol
04.2023 - 06.2024
Category Specialist
Trendyol
12.2021 - 04.2023
Category Intern
Trendyol
06.2021 - 12.2021
Marketing Planning Intern
Migros Ticaret AŞ
11.2020 - 07.2021
Bachelor of Science - Management Engineering
Istanbul Technical University