IPEK GÖNEN
Marketing Director, Lacoste Turkiye & CIS Region
Kadıköy
Summary
Marketing professional with over 12 years of expertise in different sectors such as retail, FMCG, e-commerce, trade business, delivery and courier services , technology and also consultancy services in 360° marketing agencies. Deeply passionate about work, open-minded, embracing change, taking risks and constantly innovating. Dedicated to people development and engagement. Used to work with different cultures and different company DNA’s and team-worked oriented agile system.
Overview
11
11
years of professional experience
10
10
years of post-secondary education
2
2
Languages
Work History
Director of Marketing - Türkiye & CIS Region
Lacoste
12.2023 - Current
Marketing & Corporate Communication Manager
Sendeo at Koc Holding
08.2021 - 12.2023
Building up a strong new brand, brand strategy and its communication for the new startup of the Koc Holding Company.
Marketing Manager
Tchibo Turkey
01.2017 - 08.2021
- Trend-driven project: An innovative healthy sneak launch: Tchibo Coffee Break
- Listed Cafissimo machines in 400 Arçelik/Beko stores and 72 MediaMarkt stores and mediamarkt.com.tr; enlarged distribution and took place in over 1200 Migros stores and 300 Carrefour stores to increase Tchibo coffee presence and sales.
- Launched an economy segment filter coffee as the NSV generated product and overreached company's NSV target +38% YTD.
Brand & Trade Marketing Executive
Tchibo Turkey
11.2014 - 01.2017
- Launched packaged Tchibo Turkish Coffee in March'18 and overreached the annual target with +13% in ton YTD.
- Increased Tchibo Coffee brand awareness +8% by investing on first coffee TV commercial and enlarging sales channels in modern trade.
- Achieved 2% market share in coffee category only by listing Tchibo Coffee in Migros.
- Placed Tchibo in to 2nd brand in roasted ground coffee category.
- Increased the share of coffee in company income by +11%.
Brand Marketing Specialist
Tchibo Turkey
09.2014 - 11.2014
- Launched Tchibo Coffee Card for Tchibo shops and gained over 150K consumers data in launch year.
- Increased Cafissimo capsule intensity +11%.
- Supported coffee bar with 'Coffee of Month' campaigns and overreached coffee bar NSV target with +20% by driving traffic to shops.
Education
Sankt Georg Austrian Highschool -
Sankt Georg Austrian Highschool
01.2003 - 01.2008
Marmara University - German Language&Literature
Marmara University
01.2008 - 01.2013
Skills
Key decision making
Strategic planning
Creative direction
Budgeting and allocation
Communications management
Branding
Personal Information
- Date of Birth: 04/14/89
- Nationality: Turkish
- Marital Status: Married
Timeline
Director of Marketing - Türkiye & CIS Region
Lacoste
12.2023 - Current
Marketing & Corporate Communication Manager
Sendeo at Koc Holding
08.2021 - 12.2023
Marketing Manager
Tchibo Turkey
01.2017 - 08.2021
Brand & Trade Marketing Executive
Tchibo Turkey
11.2014 - 01.2017
Brand Marketing Specialist
Tchibo Turkey
09.2014 - 11.2014
Marmara University - German Language&Literature
Marmara University
01.2008 - 01.2013
Sankt Georg Austrian Highschool -
Sankt Georg Austrian Highschool
01.2003 - 01.2008