İPEK ER
Atalar Sok. 1A Cankent Sitesi A Blok D: 5 Sarıyer
Summary
Sales & Commercial Executive with 15+ years of experience driving revenue growth and building and leading high-performing sales organizations across e-commerce, marketplaces, and B2B businesses.
Proven track record in sales strategy, business development, P&L management, change management and cross- functional leadership.
Overview
3
3
Languages
19
19
years of professional experience
Work History
Growth Director
Grupanya
03.2026 - Current
- Own the company’s commercial strategy across Sales, Marketing and Customer Service functions
- Own the company’s P&L, commercial planning, budgeting and revenue growth strategy
- Lead the commercial transformation of the business, modernizing the operating model to adapt to evolving market dynamics
- Drive change management initiatives across commercial functions, improving organizational effectiveness and cross-functional collaboration
- Redesign the commercial processes, sales organization and incentive models to improve performance and profitability
- Develop and execute commercial growth strategies across Travel, Spa & Wellness, Beauty, Dining and Lifestyle categories
- Lead commercial planning, forecasting and KPI management to support executive decision making
- Manage cross-functional teams and partner with senior leadership to define strategic priorities
- Lead initiatives to improve operational efficiency, customer experience and long-term business scalability
Head of Growth
Worqcompany
05.2025 - 10.2025
- Built and led a team of four Category Managers (two Fashion, two Non-Fashion), tasked with delivering USD 35 million in H2 revenue
- Improved key account management and introduced a strategic account business plan for long-tail accounts across all categories
- Initiated field visits with the team to strengthen client relationships and drive retention
- Collaborated closely with Marketing on customer retention initiatives
- Performed churn and parking analyses to identify risks and recovery opportunities
- Developed and implemented the overall account management strategy and portfolio allocation framework
- Supervised the setup and integration of CRM tools to optimise pipeline visibility and team performance.
Sales Director
Hype
03.2024 - 11.2024
- Responsible for ensuring revenue of 36M quarterly
- Played a key role in Hype's transformation process, establishing sales organization
- Achieved % 98 growth in Q2 year-over-year
- Closed major deals, including two 500K Tier 2 accounts, contributing significantly to quarterly growth
- Introduced sales systems such as forecasting, territory planning, and deal management, driving operational efficiency
- Identified cross-sell and upsell opportunities, directly contributing to the company's revenue targets
- Managed a sales team, providing strategic leadership and ensuring KPIs were consistently met or exceeded
- Designed sales teams' trainings according to challenger sale strategies
- Coordinated ops and strategy teams in order to maximize Hype's delivery
Marketplace Sales Manager
Trendyol
07.2020 - 12.2023
- Managed a team of 6 in-house and 100+ outsourced call center operations
- Set up 3 call center operations for seller acquisition and account management
- Set the operational KPI's and tracked performance of both in-house and outsource teams
- Collaborated with field team and seller onboarding teams in order to meet monthly seller acquisition targets
- Supported Trendyol Go meal team for additional seller acquisition
- Teamed up with category teams in order to improve Trendyol sellers' e-commerce experience and maximize Trendyol's turnover
- Led Salesforce project with Marketplace Development team and implemented across all seller teams, enhancing data tracking and performance management
Head of Sales & Business Development
Grupanya
Istanbul
11.2013 - 06.2020
- Led a team of 19 across sales, editorial, and category planning, achieving consistent revenue growth and meeting commission targets
- Rebuilt the company’s sales structure, introducing target-based bonus system and improving reporting systems
- Set monthly and quarterly sales targets in order to support the company’s bottom line P&L
- Ensured Revenue & commission rate targets are met monthly and quarterly
- Explored and implemented new Business Development strategies for the company in order to sustain continuous Business Growth
- Directed peak sales operations during high-demand periods, such as holidays, by coordinating cross-functional teams including sales, BI, and marketing
Sales & Category Manager
Grupanya
Istanbul
06.2012 - 11.2013
- Managed Core Category (Eating & Drinking, SPA & Wellness, Activities, Beauty, Entertainment, etc.) composing 65 % of Grupanya revenue
- Managed Core Category Team consisting of four Field Sales persons, one Telesales person, two category planners and one editor
- Was responsible for final approval and publish day decision of all deals coming from Core Category sales team for Core Category Deals
- Attended Key Account meetings with core category sales team for closing deals
- Ensured monthly Core Category revenue & commission rate targets are met
- Trained and mentored new sales people, fostering a high-performance sales culture
Account Executive
Grupanya
Istanbul
03.2012 - 06.2012
- Managed a portfolio of existing and new merchant accounts, scheduling meetings to secure new deals and manage ongoing campaigns.
- Visited merchants daily in field based on tasks assigned by Category Team
- Met commission and commission rate targets monthly
- Exceeded conversion targets (40%) through effective negotiation while maintaining strong post-deal relationships to ensure continued merchant satisfaction
- Responsible for logging meetings, calls, and deals in Salesforce, maintaining accurate and up-to-date records of all account activity
- Collaborated with merchants to resolve any issues during live campaigns, ensuring smooth operations and positive outcomes for all parties
Cross Border Sourcing Coordinator
Colgate-Palmolive Turkey
11.2011 - 02.2012
- Responsible for sourcing Personal Care products from various Colgate and third party plants
- Managed the sourcing of Personal Care products for CACE region, ensuring inventory levels were maintained to meet demand while avoiding overstock or stockouts
- Maintained and revized Personal Care products sourcing plans in SAP
- Created all new product codes and entered all master data in SAP
- Coordinated with marketing and sales teams to ensure timely product launches, managing the logistics of sourcing and distribution across multiple plants and third-party suppliers
- Led two monthly meetings with Marketing, Sales and Warehouse team in order to ensure monthly case fill rates (98 %) are met
Customer Service Coordinator
Colgate-Palmolive Turkey
01.2009 - 11.2011
- Managed the customer service and logistics for 13 export markets, ensuring smooth order processing and shipment planning to meet sales targets
- Ensured monthly KPIs (Case fill and on time) are met
- Analyzed and reported on monthly KPIs, working closely with supply chain and sales teams to drive continuous improvement in customer service operations.
- Arranged vehicles from predetermined forwarders for daily shipments
- Followed up documentation process with Operations and Customs Agency
- Analyzed the reasons of damaged or missing goods during transportation and shipment and reported to operations and warehouse teams
- Led the quarterly e-bidding process for current and potential forwarders in order to maximize freight savings
Import Assistant (Part-time)
Pfizer Turkey
01.2008 - 10.2008
- Made applications to concerned ministries and issued import licenses
- Analyzed prices and assisted the logistics department for warehouse activities.
Education
International Trade -
Boğaziçi University
01-2008
High school -
İstanbul Erkek Lisesi
01-2004
Skills
- Leadership competence
- Account management
- Sales forecasting
- Project management
- Negotiation expertise
- People development
- Strategic thinking
- Cross-Functional Leadership
Personal Information
- Date of birth: 04/18/1985
- Nationality: Turkish
- Marital status: Married
Activities
- Certfied Zumba instructor
- Boxing
- Performing arts
Languages
English
Proficient
C2
German
Proficient
C2
French
Intermediate
B1
References
Available upon request
Timeline
Growth Director
Grupanya
03.2026 - Current
Head of Growth
Worqcompany
05.2025 - 10.2025
Sales Director
Hype
03.2024 - 11.2024
Marketplace Sales Manager
Trendyol
07.2020 - 12.2023
Head of Sales & Business Development
Grupanya
11.2013 - 06.2020
Sales & Category Manager
Grupanya
06.2012 - 11.2013
Account Executive
Grupanya
03.2012 - 06.2012
Cross Border Sourcing Coordinator
Colgate-Palmolive Turkey
11.2011 - 02.2012
Customer Service Coordinator
Colgate-Palmolive Turkey
01.2009 - 11.2011
Import Assistant (Part-time)
Pfizer Turkey
01.2008 - 10.2008
International Trade -
Boğaziçi University
High school -
İstanbul Erkek Lisesi