İpek Arıbaş
İstanbul
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Presents advanced writing, strategic planning and corporate communications skills. Committed to supporting company's initiatives and programs.
Productive Digital Marketing Executive with expertise identifying market trends and customer needs to create highly targeted campaigns. Versatile professional well-versed in all aspects of online and offline marketing campaigns from concept development to launch.
Dynamic leader and collaborator recognized for multitasking and implementing multiple digital projects within budget.
Overview
26
26
years of professional experience
Work History
Digital Marketing and Events Executive
InfoSEC
11.2023 - Current
- Enhanced attendee experience by skillfully managing event logistics and coordinating with vendors.
- Streamlined event planning processes for increased efficiency and reduced costs.
- Increased client satisfaction by providing personalized customer service before, during, and after events.
- Collaborated with cross-functional teams to ensure the successful execution of large-scale events.
- Developed engaging marketing materials for promotional efforts, resulting in higher attendance rates.
- Implemented innovative ideas for event themes, enhancing the uniqueness of each occasion.
- Conducted thorough post-event evaluations to continuously improve future events and client satisfaction.
- Managed budgets effectively, ensuring all expenses were accounted for and within allotted guidelines.
- Utilized social media to promote events and increase attendance.
- Produced concept plans for high-profile corporate meetings and events.
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Developed successful email marketing campaigns for enhanced customer engagement and retention.
- Managed the end-to-end execution of various digital marketing projects, ensuring timely delivery within budget constraints.
- Built strong relationships with industry partners through networking events, sponsorships, and collaborations.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
Sales and Marketing Executive
Voce Models Management
01.2023 - 10.2023
- Analyzed sales and marketing data for improved strategies.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Managed sales promotions and marketing strategies on major social media sites.
- Leveraged direct marketing, industry partnerships and social media platforms to maximize marketing strategy success.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Developed and implemented SEO techniques to maximize internet traffic and presence.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Evaluated market data to develop and create business strategies and marketing plans.
- Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
Artist Manager
Freelance
08.2022 - Current
- In collabration with the local label Weplay, assisted bands and artists with establishing release timelines and flow of related marketing assets.
- Supported artist goals with corresponding action plans and timelines.
- Established strong relationships to partner with and navigate artists with wide range of personality types.
- Stayed abreast of industry trends via trade publications, events and social media to keep artists at forefront of ever-changing landscape.
- Oversaw licensing of tracks to other labels.
- Set realistic expectations with the artists to consistently deliver on expectations.
- Developed contacts with individuals and organizations, applying effective strategies and techniques to promote artist’s success.
- Negotiated with managers, promoters and union officials regarding contractual rights and obligations.
- Frequently met with artists to discuss goals and develop strategies for their career success.
Business Development and Sales Executive
HR Cube
02.2017 - 09.2020
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Radio Presenter, Editor, Music Director
Radyo Eksen
08.2000 - 07.2009
- Announced ads, song switches and breaking news segments for radio broadcasts every weekday from 8am till 12pm on drive time.
- Selected and created audio cuts and pre-produced audio programs for more fluid broadcasting.
- Found, researched, fact-checked and wrote scripts for relevant topics in local news.
- Facilitated live coverage of special events, promotions and sports matches.
- Hosted a live acoustic show called ‘Akustik’ every weekend and reached an exceptional number of listeners, winning outstanding ratings and placed among the ‘Top 5 radio shows’ in the city.
- Operated studio equipment and produced show advertisements.
- Interviewed show guests and moderated discussions.
- Made promotional appearances at public events.
- Read prepared scripts for radio and television shows.
- Delivered exceptional programming to audience members by always researching events, guests and programs thoroughly.
- Announced station programming information, schedules and station breaks on weekdays.
- Introduced upcoming broadcasts and guided audience through entertainment.
- Stayed up-to-date on FCC requirements for various shows, adapting stories and plans accordingly.
- Built broadcast storylines to interest listeners and grow station audience.
- Prepared, rewrote and edited pieces to improve readability and impact.
- Determined readiness of written pieces, made changes and approved final versions for publication.
- Communicated with distributors and label representatives to obtain new music.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy and compliance with quality standards.
- Selected and arranged music playlists for performances and special events.
Radio Presenter
Kent FM
11.1997 - 11.2000
- Announced ads, song switches and breaking news segments for radio broadcasts.
- Answered booth call line and took song suggestions or comments from listeners.
- Selected and created audio cuts and pre-produced audio programs for more fluid broadcasting.
- Interviewed show guests and moderated discussions.
- Made promotional appearances at public events.
- Played music tracks from playlists provided by station management.
- Read prepared scripts for radio and television shows.
- Announced station programming information, schedules and station breaks.
- Answered listener calls regarding song requests, giveaways and commentary.
- Built broadcast storylines to interest listeners and grow station audience.
- Engaged with audience members through telephone calls and personal commentary on musical selections, political happenings and other items of interest.
- Introduced upcoming broadcasts and guided audience through entertainment.
- Operated studio equipment and produced show advertisements.
Education
Bachelor Of Economics - Finance
Marmara Üniversitesi
İstanbul 01.2006
Skills
- Public and Media Relations
- Marketing and Advertising
- Administering Social Media
- Event Planning
- Customer Engagement
- Google Ads
- Analytics and Metrics
- Search Engine Optimization
- Multi-Channel Campaigns
- Social Media Content Creation
- Marketing Plan Development
- Customer Database Management
Languages
English
Advanced (C1)
Timeline
Digital Marketing and Events Executive
InfoSEC
11.2023 - Current
Sales and Marketing Executive
Voce Models Management
01.2023 - 10.2023
Artist Manager
Freelance
08.2022 - Current
Business Development and Sales Executive
HR Cube
02.2017 - 09.2020
Radio Presenter, Editor, Music Director
Radyo Eksen
08.2000 - 07.2009
Radio Presenter
Kent FM
11.1997 - 11.2000
Bachelor Of Economics - Finance
Marmara Üniversitesi