Işınsu Kırmızıoğlu

• Since December 2024, operating in a double-hat role as Talent Engagement Manager and HRBP for Total Supply Chain, leading end-to-end people agenda for the function including strategic talent discussions, capability building, and engagement initiatives.
  
  Co-lead the Inclusion & Diversity (I&D) agenda in partnership with Turkey Legal Counsel, driving cultural awareness, representation and equity-focused actions across the business.
  
  Fully accountable for the end-to-end talent acquisition strategy and delivery across Diageo Türkiye, aligning global hiring ambitions with local market needs to ensure consistent, high-quality recruitment outcomes.
  
  Lead workforce planning and strategic hiring discussions with senior business and HR leaders to anticipate capability needs and proactively build pipelines of diverse, high-potential talent.
  
  Drive the recruitment of 150+ roles annually across Total Supply Chain, Enabling Functions, Marketing, and Commercial, ensuring gold-standard candidate experience and operational excellence.
  
  Design and lead Turkey’s Early Career strategy, overseeing the end-to-end delivery of graduate and internship programs, including employer branding, candidate experience, assessment design and onboarding.
  
  Developed and executed digital attraction campaigns reaching over 50K early career talents and resulting in 10K+ qualified applications.
  
  Lead employer branding initiatives to position Diageo as a top employer in the Turkish market, with a strong emphasis on inclusion, culture, and career growth.
  
  People manager to a team of 3; responsible for team coaching, performance development and enabling a culture of curiosity, ownership and continuous improvement.
  
  Represent Turkey in the Europe Talent Engagement Leadership Team, collaborating cross-market to share best practices and contribute to the evolution of global TA strategy.

Reporting to the Director of People and Culture, the Manager of People Engagement is responsible for gaining a deep understanding of PMI/Turkey employees' experience. This role uses data to develop a comprehensive internal engagement and communication strategy aimed at enhancing engagement, sense of belonging, and advocacy for PMI. Key areas of focus in crafting this strategy include change management and inclusion and diversity. All efforts must effectively communicate to the organization, addressing the needs of both employees and the business.

Employee Experience & Action Planning

Key Success: +10pp growth in eNPS between June - Nov 2023.

• Conduct localized employee listening initiatives in collaboration with P&C Managers (HRBPs) and business leaders to address topics pertinent to the entire country/cluster.
• Encourage leaders to foster a culture of employee listening and provide them with the skills to work with engagement data and develop action plans.
• Manage projects with emphasis on employee engagement and communication, specifically targeting local areas of concern and workforce needs - Key focus: Smart Work purpose driven hybrid work project & Wellbeing.

Diversity,Equality and Inclusion

• Plan and coordinate the local DEI strategy to drive the global DEI agenda and deploy/coordinate initiatives to increate an inclusive, safe and empowering culture. Relaunching local Employee Resource Groups with 64 volunteer: WIN (Women Inspiration Network) and PMAble (Disability focused)
• Lead full audit cycles of DEI certifications (e.g. Equal salary certification)

Internal Communication and Change Management

• Define country/cluster-wide holistic & strategic internal communication plan, covering both employee experience action points and business needs, based on global themes of Global Communications, Global I&D and Global Employee Experience.
• Drive the plans execution, taking various audiences into account and working in close collaboration with the leadership team.
• Advise business on audience segmentation, channel strategy, and messaging for business communication needs.

As of 1st of Feb I promoted to TA Lead role.

Talent Acquisition Lead successfully builds future leadership by attracting talent. Experienced in full-cycle recruiting to source, select and hire top talent. Establishes and maintains effective recruiting metrics, processes, systems and tools to deliver a five-star candidate experience and contribute to the company's employment brand.

• Built and strengthened successful relationships with recruiters and employer branding agencies.

Turkey Market 2022 - 2023 Overview:

Turkey reached the highest recruitment volume of the last 5 years with due to macro effects (production volume shifts) and global hub establishments (Regional Planning , Commercial COEs). Total 385 new starters between Jan to Nov. (111 Perm, 101 Intern, 173 Temp)

• Designed and implemented social media strategies to align with business goals.

Total social media PMTR IG (philipmorris_tr) Career Channel growth for 10 months is 120.2% with 6.5K total followers.

• Developed lists of Early Careers pipeline for changing business needs.

Revamp of Inkompass Program, new inkompass program is 11 month with customized new capability program & performance review cycles. Total application 9.2K, 120 candidates involved virtual on ground assessments.81 high potential interns are injected across to PM Turkey business to feed Early Career pipeline for entry level positions. Talent pipeline creation rate 64%, actual hire rate (intern to perm) 43%. Program eNPS is 75.

• EVP Engagement:Cooperated with business (S&PD) leaders in change management and talent solutions to gain competitive edge in job market.

Launch of PM Turkey's first inhouse landmark event called "FutureMark Ideathon" for Early Careers (new grads & students). Partnered on development and delivery of compelling, brand-centric creative content & experience alongside multiple platform and business leaders. Total 400 applications, 40 selected candidates at Early Career stage invited to 3- day innovation & development camp fund by PM Turkey. Please check-Future Mark (joinfuturemark.com)

• Collaborated with student clubs and employer branding agencies to develop strategies for student outreach. Total 29 targeted Campus event (virtual & physical) visits total 30K unique student reach.
• A 4-rank increase was achieved in the Universum Turkey Early Career ranking.

• Cooperated with company leaders in change management and talent solutions to gain competitive edge in job market.
• Established consistent language and methodology for talent discussions, development and succession for 18 interns in Inkompass Program.
• Leading team size with 3 people who are responsible for sourcing and screening, working with hiring managers to coordinate interviews, offers and onboarding.
• Optimized sourcing networks and used proactive methods to direct source candidates.
• Candidate Attraction CRM - working with EB Agencies and global EVP deployment.
• Identified and created recruitment and administrative performance metrics and data to analyze trends, drive change and assess progress.
• Analyzed recruiting metrics to share reports and recommendations with stakeholders.
• Evaluated campus programs and monitored implementation and compliance with regulations to achieve objectives.
• Built Early Career (Inkompass & Finance Management Trainee) talent pipelines of 5K applicants using tailored coaching and education to support efficient and effective hiring. Total 7 Early Career candidate joined PM Turkey as permanent employee.

Responsible for all HRBP responsibilities of Marketing Teams. Continuing to implement EB initiatives and develop strategies for Early Career talents

• Completed talent acquisition and management for 20+ internal and external placements.
• Worked as effective team member while contributing to local and regional HR projects such as Future of Work, Be Resourceful, New Talent Ecosystem Partnerships (Startups, Talent Swap)
• Global EB Community Member
• Collaborated with senior management and performed helpful tasks, including benefits analysis, corrective action planning and big-picture data capturing.
• Liaised between multiple business divisions to improve communications. Employer Branding & GTM Community
• Developed succession plans and promotion paths for all staff.
• Assessed and aligned compensation packages to market to attract highly qualified applicants for organizational vacancies.
• #1 EOC in Turkey (Capital & Realta)
• 3 Agency Management (Anbean & 3İK & Realworks)
• Candidate Journey Redesign:ULIP&UFLP Journey for 2021
• ULIP Capability & Onboarding Program 2020
• Planned and implemented studies to assess market conditions and evaluated results to enhance EB marketing campaigns. (12 Landmark Events %117 Growth in Talent Pool, 92% Growth in Social Media Channels)
• Worked with team to continuously improve career and placement opportunities for students.
• Career Navigation:Developed career and education plans based on individual needs.

• Collaborated with HR4HR to achieve Unilever Turkey HR Agile Transformation.Used critical thinking to break down problems, evaluate solutions and make decisions for HR organisation (Journey from Fix to Flex).
• Managed Flex Experiences Turkey Launch. (51% User Adoption Rate in 3 months)
• Identified Functional training needs and conducted training for employees and leadership while recommending approaches to effect continual improvements in business objectives, productivity and within company to reach business goals.
• Developed succession plans and promotion paths for all staff.
• Integrated talent management process to include detailed analysis of potential talent gaps and development of career plans to identify and retain current talent and attract outside talent to business.
• Promoted and enabled necessary changes to align operations with strategic plans.
• Developed and delivered special events for company employees.
• Identified innovative and automated approaches to routine tasks, making suggestions that were widely received. Launch of 5 Squads in Finance Organisation.
• Managed 5 projects each year while maintaining adherence to budget, schedule and scope requirements.
• Managed and motivated project teams to promote collaboration and keep members on-task and productive.

• Demonstrated exceptional knowledge of process optimization in employee experience.
• Managed HR operations, including strategic workforce planning, goal cascading, performance management, staffing and benefits administration.
• Eased team transitions and new employee orientation through effective training and development.
• Implemented innovative programs, including Flexible Benefits program to increase employee loyalty & engagement.
• Developed and implemented high-quality work environment as measured through employee satisfaction ratings (Univoice).
• Designed and presented HR Comms flow & contents.

Zebramo (www.zebramo.com), is Turkey’s leading mobile-first C2C marketplace that makes buying/selling quick, easy and trusted. With a single sign-on, a user can be a buyer and a seller at the
same time.

• Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
• Managed marketing campaigns to cultivate brand awareness and drive website traffic.
• Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.

• Promptly corresponded with all applicants and coordinated and conducted interviews.
• Generated specific candidate pool for career opportunities through strategic placement of advertisements, evaluation of applicant credentials, and conducting initial interviews and pre-screening assessments.
• Operated and maintained applicant tracking and candidate management systems.
• Tracked candidates and pushed for feedback on disqualifications, time-to-fill statistics and other variables.
• Developed recruiting strategies to identify qualified candidates, utilizing specialized digital tools.