Ilkin Kantemir
DIGITAL MARKETING MANAGER
Istanbul,Turkey
Summary
With 10+ years in digital strategy across banking, e-commerce, travel and gaming, I've led data-driven marketing at tech companies like Sahibinden.com. Now at Coral Travel Group, I'm driving digital e-commerce strategies across EMEA & Emerging travel markets, achieving growth through targeted digital marketing, mobile campaigns, and performance optimization. My approach is centered on measurable impact, leveraging market analysis and user acquisition strategies to fuel sustainable growth.
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
12
12
years of professional experience
16
16
years of post-secondary education
2
2
Languages
Work History
Head of Digital Marketing -EMEA & Emerging Markets
Coral Travel Group
Istanbul, Istanbul
10.2024 - Current
- Managing digital e-commerce strategies across five European countries in the travel sector, with a focus on growth, market penetration, and brand visibility.
- Developing and executing regional digital marketing strategies tailored to market-specific needs, driving user engagement and maximizing conversion rates across multiple platforms.
- Leading mobile marketing and user acquisition campaigns to optimize customer acquisition costs and boost app engagement, resulting in substantial growth in active users.
- Overseeing performance marketing across key channels (paid search, social media, display, and affiliates) to achieve ROAS and CAC targets, effectively allocating budgets to high-performing channels.
- Conducting in-depth market analysis and competitor benchmarking to identify opportunities and adjust strategies for maximum market impact.
- Collaborating with cross-functional teams across product, content, and analytics to implement data-driven insights and align strategies with overall business goals.
Digital Marketing Manager
sahibinden.com
12.2021 - 10.2024
- Leading sahibinden.com's Digital Marketing team to drive acquisition strategy and enable a transformative approach to digital channels.
- Driving acquisition strategy across digital channels through innovative methods and data-driven insights, enhancing customer reach and engagement.
- Facilitating data-driven marketing decisions by leveraging monitoring tools and advanced analytics capabilities to inform strategy and optimize performance.
- Directing comprehensive digital media strategy, including SEM, Paid Social, Mobile User Acquisition, and Affiliates, to maximize ROI across all digital touchpoints.
- Collaborating with in-house teams and external agencies (e-commerce, SEM, analytics, mobile growth, etc.) to manage and optimize the digital ecosystem.
- Enhancing UX and UI front-end development for the website and mobile application, improving design and user experience to boost engagement.
- Driving business growth through cross-selling and up-selling strategies supported by rule-based marketing planning to increase revenue streams.
Performance Marketing Operation Manager
Inbound Agency
08.2021 - 12.2021
- Led a team in account management and digital marketing strategy development to drive impactful, client-focused solutions.
- Developed brand, performance, and multichannel marketing strategies tailored to client needs, enhancing brand presence and achieving performance goals.
- Restructured clients' marketing approaches by implementing funnel-based marketing and communication strategies to optimize lead generation and conversion.
- Created short-term and long-term media plans aligned with clients' business objectives, ensuring measurable results and ROI.
- Built and enhanced online-to-offline marketing strategies to seamlessly integrate digital and in-person experiences, driving customer engagement across channels.
Digital Marketing Executive
Hafele Turkey
10.2016 - 08.2021
- Directed the digital marketing and communications strategy to boost brand awareness, engagement, and social performance.
- Developed comprehensive communication plans including targeting and segmentation, testing, and optimization roadmaps to enhance campaign effectiveness.
- Led end-to-end campaign management across email, PPC, and paid social media, driving customer activation, usage, and diversified spend.
- Managed SEO processes and content marketing activities with agency partners to fuel organic growth and improve search visibility.
- Crafted social media communication and content strategies for Facebook, Instagram, and YouTube, overseeing ideation and execution for impactful digital projects.
Digital Communications Specialist
Proaktif Agency
01.2014 - 08.2016
- Developed and executed communication strategies for a diverse portfolio of brands, from large-scale companies to emerging businesses.
- Designed and implemented communication roadmaps for brands such as Sun Express, Beaulieu Group, Season Rice, PrivateInvestment, and others, ensuring tailored strategies for brand growth and audience engagement.
- Supported online advertising efforts including social media ads, search, and display, while crafting creative communication ideas to enhance brand visibility.
- Led pitch preparation and customer relationship management for prospective and existing clients, overseeing annual planning, implementation, and performance evaluation.
Marketing Research Specialist
ING Bank Turkey
06.2013 - 01.2014
- Managed comprehensive market research processes to inform ING Bank's strategic decisions and product development.
- Led all aspects of market research, including selecting methodologies, defining research scope, analyzing results, and translating insights into actionable strategies for products and services.
- Contributed to annual communication strategy planning by integrating research findings to support strategic initiatives and align with business objectives.
- Collaborated with key departments such as Communication, Digital Banking, Product, and Branch Management, along with creative and media agencies, to ensure cohesive strategy execution.
- Conducted NPS research for Alternative Distribution Channels and Confidential Customer Research for Branch Management to enhance service quality and customer satisfaction.
Education
Bachelor of Science - Statistics
Dokuz Eylul University
Izmir, 35 09.2006 - 06.2012
DIMAQ -
IAB
Istanbul 04.2023 - 12.2025
M.D. - Digital Marketing
IAB Turkey
Istanbul 10.2017 - Current
Skills
- Creativity and Problem Solving
- Leadership Skills
- Business Development Strategies
- Data Oriented
Timeline
Head of Digital Marketing -EMEA & Emerging Markets
Coral Travel Group
10.2024 - Current
DIMAQ -
IAB
04.2023 - 12.2025
Digital Marketing Manager
sahibinden.com
12.2021 - 10.2024
Performance Marketing Operation Manager
Inbound Agency
08.2021 - 12.2021
M.D. - Digital Marketing
IAB Turkey
10.2017 - Current
Digital Marketing Executive
Hafele Turkey
10.2016 - 08.2021
Digital Communications Specialist
Proaktif Agency
01.2014 - 08.2016
Marketing Research Specialist
ING Bank Turkey
06.2013 - 01.2014
Bachelor of Science - Statistics
Dokuz Eylul University
09.2006 - 06.2012