

Executive leader and board advisor with 25 years of experience leading enterprise transformation, professional services, and strategic growth across diverse industries. Known for translating board-level vision into clear executive direction, aligning technology, people, and operating models to deliver measurable business outcomes.
Brings executive-level leadership in Salesforce 360 platforms and agentic AI strategy, guiding organisations through complex digital and cultural change with a balanced focus on innovation, governance, and long-term value creation. Trusted by boards and C-level teams for calm, credible leadership in both local and international contexts.
• Providing strategic advisory support to company founders on business positioning, growth direction and long-term value creation in the digital solutions and software services market.
• Supporting the design of future-ready business models, addressing the disruptive impact of emerging technologies, including AI and automation, on service offerings and revenue streams.
• Evaluating potential partnerships, alliances and ecosystem opportunities, assessing strategic fit, capability enhancement and scalability impact.
• Mentoring founders and early-stage teams, supporting strategic thinking, decision quality and execution focus during growth and change.
• Led the Professional Services organisation of a Salesforce reseller and implementation partner, overseeing portfolio delivery and service excellence across 1,000+ B2B clients of varying scale and complexity.
• Held executive accountability for customer project outcomes, with PMs, developers, and business analysts reporting into the Professional Services leadership structure.
• Redesigned the operating model from function-based departments into four sector-aligned agile tribes, each operating as a self-contained unit with delivery, consulting, support, and customer success capabilities, enabling faster decision-making, clearer ownership, and improved customer outcomes.
• Positioned Salesforce solutions as a commercial growth platform, driving upsell and cross-sell opportunities through sector-based leadership and OKR-driven revenue and adoption targets.
• Partnered closely with the CEO to shape future-facing business models, assessing the impact of AI, agentic automation, and emerging Salesforce technologies on service demand, revenue mix, and scalability.
• Defined and led the roadmap for new offerings, including managed services and proprietary products, identifying capability gaps and driving targeted talent and competency development.
• Directed capacity planning and resource optimisation, using utilisation, gap analysis, and demand forecasting to balance delivery excellence with growth opportunities.
• Sponsored enterprise AI adoption across client engagements, enabling customers to define and operationalise AI strategies that improved customer experience, efficiency, and decision-making.
• Led partner-level business planning with Salesforce, including capability maturity, customer satisfaction performance, and strategic alignment required to sustain partner status and long-term competitiveness.
Customer experience and business growth