

Executive leader and board advisor with 25 years of experience leading enterprise transformation, professional services, and strategic growth across diverse industries. Known for translating board-level vision into clear executive direction, aligning technology, people, and operating models to deliver measurable business outcomes.
Brings executive-level leadership in Salesforce 360 platforms and agentic AI strategy, guiding organisations through complex digital and cultural change with a balanced focus on innovation, governance, and long-term value creation. Trusted by boards and C-level teams for calm, credible leadership in both local and international contexts.
• Providing strategic advisory support to company founders on business positioning, growth direction and long-term value creation in the digital solutions and software services market.
• Supporting the design of future-ready business models, addressing the disruptive impact of emerging technologies, including AI and automation, on service offerings and revenue streams.
• Evaluating potential partnerships, alliances and ecosystem opportunities, assessing strategic fit, capability enhancement and scalability impact.
• Mentoring founders and early-stage teams, supporting strategic thinking, decision quality and execution focus during growth and change.
• Led the Professional Services organisation of a Salesforce reseller and implementation partner, overseeing portfolio delivery and service excellence across 1,000+ B2B clients of varying scale and complexity.
• Held executive accountability for customer project outcomes, with PMs, developers, and business analysts reporting into the Professional Services leadership structure.
• Redesigned the operating model from function-based departments into four sector-aligned agile tribes, each operating as a self-contained unit with delivery, consulting, support, and customer success capabilities, enabling faster decision-making, clearer ownership, and improved customer outcomes.
• Positioned Salesforce solutions as a commercial growth platform, driving upsell and cross-sell opportunities through sector-based leadership and OKR-driven revenue and adoption targets.
• Partnered closely with the CEO to shape future-facing business models, assessing the impact of AI, agentic automation, and emerging Salesforce technologies on service demand, revenue mix, and scalability.
• Defined and led the roadmap for new offerings, including managed services and proprietary products, identifying capability gaps and driving targeted talent and competency development.
• Directed capacity planning and resource optimisation, using utilisation, gap analysis, and demand forecasting to balance delivery excellence with growth opportunities.
• Sponsored enterprise AI adoption across client engagements, enabling customers to define and operationalise AI strategies that improved customer experience, efficiency, and decision-making.
• Led partner-level business planning with Salesforce, including capability maturity, customer satisfaction performance, and strategic alignment required to sustain partner status and long-term competitiveness.
Customer experience and business growth
AI and digital transformation strategy
Transformation portfolio and programme leadership
Board advisory and corporate governance
Executive leadership and organisational design
Enterprise value creation and innovation leadership
Strategic prioritisation and executive decision enablement
Leadership empowerment and organisational culture