İlayda Sevinç Topgaç
Güzelbahçe
Summary
Detail-oriented senior public relations and advertising student with a double major in psychology, seeking a marketing internship to gain hands-on experience and enhance skills in marketing. My primary objective is to immerse myself further in the fields of communication and marketing, gaining exposure to diverse sectors and brands.
Last year, I completed 2-month volunteer internship in a digital agency's social media department. In the previous semester, I served as a strategist in a simulation agency course. With one and a half years left to graduation from both majors, I am ready to contribute my academic foundation and practical experience to a dynamic marketing sector.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Strategist
Young Creative Agency
11.2023 - 12.2023
- Young Creative Agency, situated within the Izmir University of Economics, operates as a simulation agency offering practical coursework. Throughout this experience, I engaged in a variety of projects, assuming dual roles as both an account executive and a strategist. These multifaceted responsibilities provided invaluable insights into the intricate processes involved.
- Developed different strategies by analyzing market trends and consumer behavior.
- Conducted thorough competitor analysis to identify opportunities for product differentiation and market positioning.
Social Media Intern
Senfonico
09.2022 - 10.2022
- Researched relevant industry trends to develop engaging, topical social media content.
- Took part of several competition analysis.
- Assisted different teams to generate reports for Instagram metrics.
- I was responsible to find technology articles for business man's Instagram account for Creative Team.
Education
Bachelor of Arts - Public Relations And Advertising
Izmır University of Economics
01.2024
Skills
- Brand Strategy
- Time Management
- Problem Solving
- Strategic Planning
- Critical Thinking
- Market Analysis
Certification
- Integrated Marketing Communications, Coursera, A72Z8VLEXE
- Principles of Digital Marketing (in Turkish), Google
Languages
English
Upper intermediate
B2
Spanish
Elementary
A2
References
- Assoc. Prof Dr. Selin Türkel, İzmir University of Economics, selinturkel.ieu.edu.tr, +902324888431
- Yağmur Başkesik, Head of Social, Senfonico, yagmur@senfoni.co, +905458238708
Timeline
Strategist
Young Creative Agency
11.2023 - 12.2023
Social Media Intern
Senfonico
09.2022 - 10.2022
Bachelor of Arts - Public Relations And Advertising
Izmır University of Economics
- Integrated Marketing Communications, Coursera, A72Z8VLEXE
- Principles of Digital Marketing (in Turkish), Google
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