Idil YURTAN

• Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
• Managed to increase email open rates by 8% and engagement by 3%.
• Created fully digital omni-channel journeys.
• Managed digital projects from initial concept through final implementation and live monitoring.
• Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
• Managed search engine marketing budgets and tracked campaign performance.
• Optimized website content and images to improve search engine rankings.
• Increased brand awareness with partnerships and targeted email campaigns.
• A-B tested ad campaigns to optimize performance and drive improved ROI.
• Implemented new strategies to improve click-through rates and conversion.

• Localized campaign contents for specific countries/markets
• Created Plan of Actions for online campaign launches on websites of more than 8 regions
• Optimized company website to improve engine ranking, user experiences and conversion rates.
• Coordinated multiple stakeholders; external agencies, global teams and 70+ worldwide local teams to roll out global customer experience projects
• Executed content delivery of digital global projects for enhanced online customer experience website
• Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
• Monitored web traffic to analyze website performance.
• Rewrote website copy, authored blog posts and updated social media platforms to strengthen client digital presence.

• Identified appropriate marketing channels and target customers for campaigns.
• Increased company's reach 100% with content creation on social media
• Enhanced customer portfolios by manage and monitor B2B ecommerce accounts
• Developed new product strategies and fuel business growth by collaborating with sales team
• Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
• Monitored trends in social media, industry, and competitive landscape to create new material.

• Managed over 3 retention campaigns per month, increased retention rates by 2-3% on average
• Controlled and follow-up churn performance and recommitment of customers by continuously data analysis to growth of customer base
• Analyzed data to identify root causes of problems and recommend corrective actions.
• Interpreted consumer trends & behaviors by analyzing historical customer data upon request

• Worked in Marketing Research and Contributed to mock-ups, email campaigns, and social media content.

• Digital Marketing & Analytics "Vodafone - Ziggo" Data analysis project, Google Analytics case studies
• Online Marketing: Influencer marketing strategy, Sentiment, Semantic analysis project for "Tesla"
• Branding: Innovation of Skincare platform project -L' oreal Brandstorm o Consumer Behavior
• Coding with Phyton

• Honor's Student
• Thesis Research (8.5/10): What Review Components Drive Online Sales? : The Impact of Volume, Valence & Topics and Moderating Impact of Product Category

• Strategic Decision Making
• Project Management
• Engineering Design
• Finance

Thesis: Machine Learning algorithms to prevent Customer Loss: Use of Predictive Churn Model with R