Handenur Asbaş
Senior Marketing Category Specialist
Gayrettepe-Beşiktaş
Overview
7
7
years of professional experience
10
10
years of post-secondary education
Work History
FMCG Marketing Category Responsible
Migros Ticaret
08.2021 - Current
- Maintaining fruitful relations with more than 50 vendors in line with the company policy and commercial objectives.
- Choosing ideal products and marketing mechanism for Laundry&Home Care category portfolio, deciding on their prices by analyzing the market and monitoring the sales performances.
- Acting as a bridge to ensure smooth operations in terms of logistics, stock optimization, profit margins and product assortments.
- Organizing the procurement of all products; planning daily, weekly and monthly promotions for each firm and the sales volume of each promotion and negotiating the reduction rate of the related products.
- Optimized pricing strategies by analyzing competitor data and monitoring industry trends, ensuring a competitive advantage in the market.
- Maximized profitability by identifying underperforming products and implementing corrective action plans.
- Improved forecast accuracy by collaborating closely with supply chain teams on demand planning initiatives.
- Following the market trends and conducting CRM based activities with the coordination of the suppliers.
- Responsible for organizing indoor activities, promotions and executions in the stores, managing the stores’ interior designs.
Social Media Manager
Fjällräven Turkey & Kankenist
04.2020 - 08.2020
- Managed multiple social media platforms on day-to-day basis and tasked with editorial calendar maintenance to keep content timely, relevant and engaging.
- Boosted reach, profile visits and impressions by roughly 70% and website traffic by 40%.
Marketing Intern
Novapera
03.2020 - 08.2020
- Assisted to the team to create, deploy and optimize effective campaigns for the target audience.
- Generated project ideas that would strengthen the image of the brands under the umbrella of the company such as Vitruta, Fjällräven, Fjällräven Kånken, Veja, Rains.
- Assisted in creating written, video, and image content for marketing channels.
- Used Google Analytics panel to help campaign-based work, making the necessary arrangements daily.
- Tracked campaign performance metrics to identify areas for improvement and adjust strategies.
- Identified thought leaders and influencers to promote and engage in brand activities.
Sponsorship Intern
Zorlu Performing Arts Center
06.2018 - 07.2019
- Developed marketing strategies and promotional materials for potential and current sponsorships, based on market trends and competitor activities.
- Assisted the team in coordinating online&offline sponsorship activities of the corporate sponsor brands such as Mercedes-Benz, Turkcell, Türk Tuborg, Red Bull etc.
Education
Economics
Koç University
01.2015 - 01.2021
Specialization On Luxury Management
Università Bocconi
06.2019 - 07.2019
High School - undefined
Beşiktaş Atatürk Anatolian High School
01.2011 - 01.2015
Accomplishments
- Ranked 1579th on the nationwide University Examinations in 2015 among approximately 1.9 million students.
- Received Vehbi Koç Scholars Honor Awards, which is given to 3.5+/4.0 GPA students.
Timeline
FMCG Marketing Category Responsible
Migros Ticaret
08.2021 - Current
Social Media Manager
Fjällräven Turkey & Kankenist
04.2020 - 08.2020
Marketing Intern
Novapera
03.2020 - 08.2020
Specialization On Luxury Management
Università Bocconi
06.2019 - 07.2019
Sponsorship Intern
Zorlu Performing Arts Center
06.2018 - 07.2019
Economics
Koç University
01.2015 - 01.2021
High School - undefined
Beşiktaş Atatürk Anatolian High School
01.2011 - 01.2015