HANDE HACIOGLU
Senior Merchandiser
Istanbul
Summary
Following four years in the United States, I decided to return to Turkiye to utilize the international perspective and experiences I had gained. After completing an online Fashion Buying & Merchandising program with Vakko Esmod, I began working as a Merchandiser for manufacturing companies, collaborating with globally recognized brands such as H&M, Cos, Arket, and &Other Stories. These experiences allowed me to develop a deep understanding of H&M’s brand culture and operational processes, which makes me confident that I am now ready to contribute meaningfully to your team.
Overview
11
11
years of professional experience
3
3
Languages
Work History
Marketing Executive
Calik Denim Fabric
02.2024 - 04.2025
- Preparation and monitoring of annual marketing communication plans and budgets
- Contribution to the development and implementation of marketing strategies
- Supervision of annual contract processes for global magazines and management of advertising & promotional activities
- Support in the content creation process for the website and social media channels
- Collaboration with agencies for press release writing and media relations management
- Management of trade shows, product launches, other events, sponsorships, and PR processes
- Organization and coordination of photoshoots for new collections and monitoring all related processes
- Collaboration with Çalık Holding's corporate communication department on joint projects
- Cooperation with the R&D team on sustainability projects
- Participation in sustainability-focused events such as S-Talks and Habit Impact Day (Delivered a presentation at the Habit Impact Day event in Stockholm, where I discussed our sustainability efforts and concepts.)
Denim Fabric Sales Executive
Calik Denim Fabric
09.2023 - 02.2024
- Conducted semiannual updates to collections for leading Nordic brands, such as the H&M Group, presented well-suited fabrics in alignment with customer preferences during on-site business engagements
- Organised and managed customer requests post-presentations, including pricing negotiations and processing purchase orders
- Monitored customer satisfaction throughout the post-order shipment process, ensuring a seamless and positive experience
Denim Merchandiser
Erak Textile
12.2021 - 08.2023
- Executed entire apparel production process (Pre-Production, Planning, Cutting, Manufacturing, Quality as well as Delivery) for two key clients
- Managed client engagements as a key point of contact, defining clients' priorities and implementing rapid solutions to meet and exceed expectations
- Monitored and followed up timely delivery of annual ~60K unit with close to 100% operational success rate
Junior Merchandiser
Denimco Garment
05.2021 - 12.2021
- Collaborated closely with design, pattern-making, fabric, and trim sourcing teams in order to ensure all clients' pre-production stage requests are simultaneously met and exceeded.
- Managed Pre-Production stage requests of all clients' simultaneously
Junior Merchandiser
Orma Textile
12.2020 - 05.2021
- Managed all aspects of the product lifecycle—from sampling to order confirmation—for key clients like H&M and Inditex, overseeing fabric, accessories, embroidery, printing, and quality control
Visual Design Intern
Konak Fashion Fabric
07.2014 - 10.2014
- Visualized the 2015-2016 product catalogue as part of the pattern design team, which directly influenced the product selection process for the Textile Exhibition
Design Intern
Ozlem Suer Fashion House
04.2014 - 06.2014
- Responsibilities included fabrics and trimming delivery processing, embroidering, and showroom preparations for bridal gowns
Education
Bachelor of Arts - Fashion and Textile Design
Isik University
01.2015
Skills
- Microsoft Office
- SAP
- Onbase Unity Client
- NebimV3
- Sentez
- Dynamic
COURSES
- Digital Marketing | Apr 2025 - May 2025 | Istanbul University
- Fashion Buying and Merchandising | Nov 2020 - Dec 2020 | Vakko Esmod, Istanbul
- Fashion Art Illustration, Fashion Garment Art | Jan 2019 - Jun 2019 | Pi Art Center, New York
- American Language Studies 2 | Oct 2017 - Jan 2019 | ASA College, New York
- Fashion Styling, Fashion Business Essentials | Feb 2018 - Jun 2018 | Fashion Institute of Technology, New York
- American Language Studies 1 | Jan 2016 - Jan 2017 | St. Giles International, New York
- Basic Pattern Cuttings, Fitting and Sewing Techniques | Oct 2012 - Jun 2013 | Istanbul Fashion Academy, Istanbul
Timeline
Marketing Executive
Calik Denim Fabric
02.2024 - 04.2025
Denim Fabric Sales Executive
Calik Denim Fabric
09.2023 - 02.2024
Denim Merchandiser
Erak Textile
12.2021 - 08.2023
Junior Merchandiser
Denimco Garment
05.2021 - 12.2021
Junior Merchandiser
Orma Textile
12.2020 - 05.2021
Visual Design Intern
Konak Fashion Fabric
07.2014 - 10.2014
Design Intern
Ozlem Suer Fashion House
04.2014 - 06.2014
Bachelor of Arts - Fashion and Textile Design
Isik University