Adobe
Halim Turkoglu
Growth Marketing Manager
Istanbul
Summary
Insightful Growth Marketing Manager with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Have a big passion for challenging positions to grow
myself and the community am a part of.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
Growth Marketing Manager
Akaunting
Istanbul
03.2021 - 01.2023
- Managed and executed comprehensive growth marketing strategy that resulted in 200% increase in website traffic, 150% increase in user acquisition, 130% increase in revenue over year.
- Developed and implemented data-driven campaigns across various channels (e.g. email, social media, paid advertising) to drive user acquisition and engagement.
- Collaborated with cross-functional teams (e.g. product, engineering, customer success) to identify and test new growth opportunities.
- Analyzed and tracked key metrics to optimize campaign performance and inform future strategy.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Used data analytics to track lead generation campaigns and improve quality.
- Performed market segmentations, targeting and positioning for each product line.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Worked with graphic designers and writers to establish theme and tone for content.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Devised content strategy to effectively engage target audiences.
- Created and managed social media campaigns to increase brand engagement.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Optimized email campaigns to increase open and click-through rates.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Conducted market research to identify new opportunities and target markets.
- Improved website visibility through development and implementation of SEO strategies.
- Coordinated with design and media teams to develop high-quality creative assets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Mentored local personnel on best practices and protocols to maximize productivity.
Customer Success Manager
Akaunting
Istanbul
10.2020 - 03.2021
- Built and managed customer success keys for company.
- Replied and guided customers with software issues.
- Ensured that issues were told correctly to developers.
- Monitored metrics and developed actionable insights to improve efficiency and performance.
- Led process improvement and problem-solving efforts to create standard procedures and escalation policy for customer support team.
Customer Success Specialist
Teleperformance Greece
Athens
01.2018 - 06.2018
- Worked for Apple iOS devices.
- Helped customers with their issues for their mobile devices.
- Ensured that issues were told correctly to developers.
- Collected customer feedback and made process changes to exceed customer satisfaction goals.
- Answered customer telephone calls promptly to avoid on-hold wait times.
Education
Bachelor's Degree - Journalism
09.2014 - 06.2018
Erasmus - Journalism
01.2017 - 06.2017
Associate of Arts - Audio-Visual Techniques And Media Production
01.2011 - 06.2013
Skills
Growth Marketing
undefinedSoftware
Figma
Business Management Tools
Canva
Visual Studio Code
GitHub
Certification
SoloLearn PHP Class
Interests
Watercolor and acrylic painting
Playing ukulele
Outdoor sports
Timeline
Growth Marketing Manager - Akaunting
03.2021 - 01.2023
Customer Success Manager - Akaunting
10.2020 - 03.2021
SoloLearn PHP Class
01-2020
Customer Success Specialist - Teleperformance Greece
01.2018 - 06.2018
Aristotle University of Thessaloniki (AUTH) - Erasmus, Journalism
01.2017 - 06.2017
Marmara University - Bachelor's Degree, Journalism
09.2014 - 06.2018
Marmara University - Associate of Arts, Audio-Visual Techniques And Media Production
01.2011 - 06.2013