Traveling, Presentation Coaching, Visual Design, Marketing Psychology
GÖZDE GÜL BAYAR
Marketing Manager
ISTANBUL
Summary
Senior Marketing and Business Development Professional with extensive experience in pharmaceutical and healthcare sectors. Expert in strategic planning, market analysis, brand management, and campaign execution across international markets. Combining digital transformation capabilities with in-field operational leadership.
Overview
23
23
years of professional experience
1
1
Language
Work History
Marketing Manager
BEGO IMPLANT SYSTEMS GmbH & Co
10.2022 - Current
- Responsible for Creating 2023-24-25 Vision of TURKEY with a comprehensive strategic plan including a detailed business road map
- Establishing processes and procedure for market evaluation with a holistic approach to dental industry for Turkey.
- Creating the project analysis method including qualitative and quantitative analysis.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Developing the way of working and business procedures among all departments.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Project Manager
FCB HEALTH REAKTOR DUBAI
11.2021 - 05.2022
- Manage, monitor, and participate in, planning, development, implementation, evaluation and oversight of worldwide health communications campaigns with collaborative partners and contractors
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Provides comprehensive campaign project management including contract monitoring, arrangement of team meetings, creation and maintenance of work schedules, and provision of feedback regarding results, quality, and project deliverables with contractors and other collaborative partners.
International Market Senior Product Manager
ABDI IBRAHIM İLAÇ SANAYİ VE TİCARET A.Ş
01.2021 - 10.2021
- Responsible business development for the countries; analyzing the performance of marketing activities, driving new markets and managing the marketing budget(48 mio)
- LEADING for International Markets Market Development and Strategic Planning for Existing Markets (Algeria, Azerbaijan, Bosnia, Albania, Tunisia)
- Monitor and report on effectiveness of marketing communications with countries
- Build awareness by developing and executing on marketing strategies to meet consumer needs and maximize profits.
- Overall responsibility for countries
- Evaluating the results of various marketing campaigns.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
Marketing Manager Hematology&Oncology&Nephrology&Dermatology
KONSINA İLAÇ SANAYİ VE DIŞ TİCARET A.Ş
08.2018 - 11.2019
- Responsible for marketing and business development for the company; driving business, analyzing the performance of new markets and managing the marketing budget(4.2mio)
- Build awareness by developing and executing on marketing strategies to meet consumer needs and maximize profits.
- Overall responsibility for brand management and corporate identity
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Product Manager Hematology&Oncology
KONSINA İLAÇ SANAYİ VE DIŞ TİCARET A.Ş
02.2016 - 08.2018
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Coordinated project planning and execution with team members and team leads.
Product Manager Hematology&Oncology
BAYER TÜRK KİMYA SAN. LTD. ŞTİ.
03.2014 - 02.2016
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
Project Specialist Hematology
BAYER TÜRK KİMYA SAN. LTD. ŞTİ.
01.2013 - 03.2014
- Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training.
Sales Representative Hematology
BAYER TÜRK KİMYA SAN. LTD. ŞTİ.
10.2009 - 12.2012
- Expanded customer base through cold calling, networking, and relationship building.
- Achieved 29 % market share in the region in the specific market where the only competitor has at least 10 years of experience in the market.
Sales Representative Women Health
BAYER TÜRK KİMYA SAN. LTD. ŞTİ.
01.2008 - 10.2009
- Increased sales revenue by identifying and targeting high-potential accounts.
- Organized local meetings in line with marketing and medical department in areas where sales are below the target in order to increase market share.
Medical Presentation Representative
ECZACIBAŞI İLAÇ SAN LTD. ŞTİ.
08.2005 - 01.2008
- Responsible for the sales performance of products
- Realized all sales targets annually and achieved 2 nd ranking in overall sales of the responsible products in Turkey
Senior Financial Adviser
AVIVA-SA
08.2002 - 08.2005
Education
No Degree -
COLUMBIA BUSINESS SCHOOL
04.2001 -
MBA - Business School
ISTANBUL UNIVERSITY
02.2012
GED -
MUGLA UNIVERSITY
04.2001 -
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ATATURK SUPER HIGH SCHOOL
06.1998
Skills
Digital marketing
Social media marketing
Customer acquisition
Social media platforms
Budgeting and allocation
Customer relationship management (CRM)
Marketing campaign development
Training
- Profesyonel Satış Teknikleri,2002
- Doktor Ortaklık Programı,2005,2008
- İkna Teknikleri,2008
- Güçlü Yanları Geliştirme,2011
- Sunum Teknikleri,2012
- NLP,2013
- Presenting Your Idea,2014
Interests
Timeline
Marketing Manager
BEGO IMPLANT SYSTEMS GmbH & Co
10.2022 - Current
Project Manager
FCB HEALTH REAKTOR DUBAI
11.2021 - 05.2022
International Market Senior Product Manager
ABDI IBRAHIM İLAÇ SANAYİ VE TİCARET A.Ş
01.2021 - 10.2021
Marketing Manager Hematology&Oncology&Nephrology&Dermatology
KONSINA İLAÇ SANAYİ VE DIŞ TİCARET A.Ş
08.2018 - 11.2019
Product Manager Hematology&Oncology
KONSINA İLAÇ SANAYİ VE DIŞ TİCARET A.Ş
02.2016 - 08.2018
Product Manager Hematology&Oncology
BAYER TÜRK KİMYA SAN. LTD. ŞTİ.
03.2014 - 02.2016
Project Specialist Hematology
BAYER TÜRK KİMYA SAN. LTD. ŞTİ.
01.2013 - 03.2014
Sales Representative Hematology
BAYER TÜRK KİMYA SAN. LTD. ŞTİ.
10.2009 - 12.2012
Sales Representative Women Health
BAYER TÜRK KİMYA SAN. LTD. ŞTİ.
01.2008 - 10.2009
Medical Presentation Representative
ECZACIBAŞI İLAÇ SAN LTD. ŞTİ.
08.2005 - 01.2008
Senior Financial Adviser
AVIVA-SA
08.2002 - 08.2005
No Degree -
COLUMBIA BUSINESS SCHOOL
04.2001 -
GED -
MUGLA UNIVERSITY
04.2001 -
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ATATURK SUPER HIGH SCHOOL
MBA - Business School
ISTANBUL UNIVERSITY