Gözde Alba Doğru
İstanbul
Summary
Marketing & product strategy professional with 4+ years of experience leading go-to-market strategies and CRM transformation projects across international markets. Skilled CRM optimization cross-functional leadership and CRM optimization. Passionate about using data-driven insights and AI to translate technology into clear value for consumers.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Consumer Experience Executive
British American Tobacco
12.2024 - Current
- Spearheaded go-to-market strategies for upcoming new categories in Turkey, establishing CRM systems and loyalty frameworks to drive successful product adoption.
- Led CRM strategy and operations with Salesforce and advanced tech tools, managing a team of 4 analysts to enhance consumer engagement.
- Designed and optimized dashboards to monitor KPIs, improving data-driven decision-making across marketing and sales teams.
- Created integrated loyalty activity cycles by collaborating with cross-functional teams (legal, regional, product, commercial) to ensure seamless execution.
- Developed annual shopper marketing plan and budget, aligning with overall brand strategy and customer experience goals.
Vapour Brand Executive - South Eastern Europe
British American Tobacco
07.2023 - 12.2024
- Strategic/operational planning & deployment for Adria markets (8 countries). NPIs with KPIs delivering & brand building via campaigns.
- Developed long term & mid term brand strategy & aligned with top management thru P&L responsibility.
- Managed creative agencies of several markets & the area
- Achievements/Tasks
Trade Marketing Executive & MT Programme
British American Tobacco
İstanbul, Turkey
03.2021 - 07.2023
- Analyzed customer volume clusters (Weighted & Numeric SOV) and optimized planograms, driving profitability and +3% market share growth.
- Managed ~50% of the marketing deployment budget and led production of merchandising materials with ROI-focused allocation.
- Delivered trade activations to enhance long-term brand sustainability and consumer lifetime value.
- Completed Marketing & Sales Graduate Global rotations, gaining cross-functional exposure to brand, trade, and consumer marketing.
Brand Marketing Intern
La Cámara Oficial de Comercio e Industria Hispano-Turca
Madrid, Spain
06.2019 - 09.2019
Marketing Intern
British American Tobacco
İstanbul, Turkey
03.2018 - 06.2018
Digital Marketing Intern
Aravolo
Valencia, Spain
06.2017 - 09.2017
Education
Master's Degree - Strategic Marketing & Comm
IE Business School
Business Administration (Exchange) - undefined
Novo Business School
Business Administration (BA) - undefined
Bilkent University
01.2020
Websites
Certification
Design Thinking by LinkedIn Learning Platform, 2023, Regression Analysis for Data Interpretation, by LinkedIn Learning Platform, 2021, Social Media Monitoring: Strategies and Skills, by LinkedIn Learning Platform, 2021
LANGUAGES
English
Spanish
Turkish
Timeline
Consumer Experience Executive
British American Tobacco
12.2024 - Current
Vapour Brand Executive - South Eastern Europe
British American Tobacco
07.2023 - 12.2024
Trade Marketing Executive & MT Programme
British American Tobacco
03.2021 - 07.2023
Brand Marketing Intern
La Cámara Oficial de Comercio e Industria Hispano-Turca
06.2019 - 09.2019
Marketing Intern
British American Tobacco
03.2018 - 06.2018
Digital Marketing Intern
Aravolo
06.2017 - 09.2017
Business Administration (Exchange) - undefined
Novo Business School
Business Administration (BA) - undefined
Bilkent University
Master's Degree - Strategic Marketing & Comm
IE Business School
ACHIEVEMENTS & ACTIVITIES
- Project Leader at MEC (Management and Economics Community of Bilkent) (09/2015 – 01/2019)
- Work & Travel Program at Michigan, USA, (2018)
- Member of The Board of TDP (06/2017 – 01/2019)
- Founder of the sponsorship department of TDP and budgeting 27 committees with over 700 students of TDP.
- Assistant Student (11/2016 – 12/2017)
- Organized and funding career events for students and academicians in Bilkent University Campus
- Student Delegate at European Parliament (03/2013 - 07/2013)
- Short term exchange program at Hamburg, Germany
Surfing, Hiking (long trail), Poetry
Passionate for surfing and long trail hiking, which foster resilience and focus, while writing poetry reflects my creativity and passion for storytelling.